The DAX 40, tested by agents.
How well Germany's leading brands let AI agents succeed.
Where does your brand rank?
Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10), on a 0–100 scale, shown 0–10. The two axes are measured separately; Evidence is a confidence layer, not a third axis.
AI Visibility: Can an AI agent find the brand, its products, and current pricing?
AI Usability: Can an AI agent complete a real task on the brand's own surface: configure, quote, or order?
How we measure agent success
Every brand in this index is tested against a public methodology. Tasks are chosen against a Task Selection Doctrine before any measurement runs. Two axes are scored separately on a 0–100 scale: AI Visibility, audit-pipeline-derived, whether an agent finds and recommends the brand; and AI Usability, derived from the observed per-agent-class access profile, whether an agent can use the surface to get the job done. Evidence is a confidence layer. Third-Party Interception runs alongside as a separate axis. No surveys, no self-assessments, no vendor input.
Real tasks, not checklists
Each brand is tested on a concrete journey (find, price, act) chosen to reflect what an AI-powered customer would actually try. Sector grids are frozen and public before the wave runs.
Two axes, one composite
AI Visibility (×0.20) and AI Usability (×0.70) are measured separately, then combined into one composite on a 0–100 scale. Evidence (×0.10) is a confidence layer, not a third axis.
Frozen, public tasks
Each wave's task grid is locked and published before measurement. Brands can extend with their own tasks under the same fairness review. They cannot subtract what's already public.
Continental, Daimler Truck, and SAP are the latest three brand-owned names, now scored. Three industries (tires, trucks, enterprise software), one pattern: the agent finds the brand, then the close walks out to a retailer, a dealer, or a system integrator. With them, 36 of 37 brand-owned names are scored on both axes. The remaining 1 are still in fleet measurement, one a terminal public-surface stall (Symrise) that no agent could resolve to a spec-fidel bergamot path.
Read the full story
Tech & Telecom · DTE
Every agent class reaches the cart; the gap is the unbranded query, where the discounters answer first.
Pharma & Healthcare · QIA
A near-flawless surface that mass-market AI rarely finds.
Logistics · DHL
The core shipping flow is agent-ready; checkout and B2B breadth are the open edges.
Industrials · IFX
A reference-grade agent surface that AI finds about four times in ten.
Industrials · SIE
Browser-class agents configure the controller and reach order-ready; the simpler agents keep the spec but stall on a generic portal shell, and the order itself sits behind a Siemens ID login.
Pharma & Healthcare · MRK
A reference-grade B2B catalogue that text and code agents can't reach at all.
Automotive · P911
Porsche.com is server-rendered with embedded JSON state; every measured agent class reaches the configured price of €136,300.
Insurance & Finance · DBK
Found and form-ready across every agent class; the account opening stops at the KYC step.
Aerospace & Defense · MTX
The full locked chain resolves on brand-owned pages over plain HTTP: PW1100G-JM, the A320neo application, Hannover MRO and a reachable B2B contact. Asked for GTF engine service without the brand name, the agent reaches MTU about half the time; the surface is ahead of its discovery.
Insurance & Finance · CBK
Found and form-ready across every agent class; the account opening stops at the KYC step.
Real Estate · VNA
On the unbranded question the portals capture the search; on the surface, the listing reads clean and the landlord-owned inquiry form is reachable by every measured agent class.
Pharma & Healthcare · FME
A working dialysis-center finder that closes on a paper form, not a treatment intake.
Pharma & Healthcare · FRE
A working booking portal that only browser agents can drive end to end.
Consumer & Retail · HEN3
Henkel is findable. The Persil Color Megaperls page reaches with the JETZT KAUFEN CTA, but the 40 WL / 1.4 kg + 75 ml dosage detail does not surface cleanly on the locked SKU page.
Chemicals & Materials · BAS
BASF is findable by AI agents and the Glysantin datasheet is accurate. The brand surface offers no buying path, so the purchase runs through Amazon and the building-materials aisle.
Consumer & Retail · BEI
Beiersdorf is findable. Eucerin Sun Sensitive Protect Face SPF 50+ surface carries the locked claim, the buying path routes through drugstores and pharmacies.
Automotive · VOW3
Volkswagen's Golf 8 Basis configurator works for browser agents at the deep path; coding and discovery agents land on the new Golf 2025 instead, a catalogue-drift story rather than a broken surface.
Automotive · MBG
Mercedes-Benz is machine-readable, but not yet transactable; agents read the configurator cleanly, then stall at a booking built only for humans, and the simplest agents never load the page.
Aerospace & Defense · RHM
The Lynx page and the defence news stack validate KF41, tracked positioning and the Hungary reference; the locked configuration wording never pins on the public surface. Asked for a tracked IFV without the brand name, the agent reaches Rheinmetall about half the time.
Utilities · EOAN
On the unbranded question the comparison portals and the city utility capture the query; on the surface, only the coding and the autonomous agent reach the contract form.
Aerospace & Defense · AIR
Agents read the H145 and reach the live sales form; the locked variant never fully pins. Asked for a twin-engine EMS helicopter without the brand name, the agent reaches Airbus just under half the time.
Insurance & Finance · MUV2
Munich Re owns the capacity story; reinsurance brokers own the placement.
Industrials · ENR
Siemens Energy owns the H-class efficiency story; EPC contractors own the project decision.
Automotive · CON
Continental owns the premium-tire story; tire retailers and comparison sites own the purchase.
Industrials · G1A
GEA Group owns the Niro spray-drying story; process-engineering firms own the project specification.
Chemicals & Materials · HEI
Heidelberg Materials' CEM I 42,5R surface is reachable. The 25kg-NRW-DIN EN 197-1 buying path slips toward Baumarkt listings instead of resolving on the brand's own regional dealer surface.
Consumer & Retail · ZAL
Discovery is there, completion is not: HTTP hits an Akamai shell, the browser cannot reach an exact-variant bag publicly, and /checkout is session-gated.
Industrials · SHL
Siemens Healthineers owns the MAGNETOM-3T story; hospital procurement owns the contract.
Consumer & Retail · ADS
Akamai 403 at homepage entry across every measured agent class; no product, cart, or checkout surface becomes reachable.
Tech & Telecom · SAP
SAP owns the S/4HANA story; system integrators own the deal.
Insurance & Finance · HNR1
Hannover Rück owns the lean-ops differentiator; reinsurance brokers own the placement.
Insurance & Finance · ALV
Comparison portals capture the category before allianz.de; the simplest agents never get through the door.
Automotive · DTG
Daimler Truck owns the Actros story; truck dealers own the fleet quote.
Pharma & Healthcare · BAYN
Everyone knows Aspirin. No AI agent can buy Aspirin Forte 1000mg from Bayer.
Automotive · BMW
The €47,000 318i is configurable in a browser one time in three, and not at all by the simpler agent classes; Shadow DOM web components block every standard read path.
Chemicals & Materials · BNR
The buy-critical specs are not on the page, and agents rarely find Brenntag for them either.
Chemicals & Materials · SY1
Symrise a fleet wave Phase 2 deferred — bergamot top-note ingredient/spec resolution stalled on the public surface, no Phase 2-4 access profile measurable in this wave.
Every brand has an Agent Surface, whether they built it or not. This index is its public deployment, applied to ourselves first. 36 brands open the methodology. The rest follow as the wave clock advances.
Listings platforms and exchanges are measured on the same probes as the brand-owned surfaces alongside them (Vonovia and Scout24 share the identical unbranded rental query), but their close-state mechanics are structurally different. They render here, separately, so the contrast is legible and the brand ranking stays comparing like with like.
Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10), on a 0–100 scale, shown 0–10. AI Visibility measures how discoverable a brand is to AI agents (audit-pipeline-derived). AI Usability measures how well agents complete a real task on the brand's own surface (derived from the observed access profile). Evidence is a confidence layer, not a third axis. Task Selection Doctrine published. Wave Q2 2026 Pilot.
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The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).
Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.
