Original research · Industrials

Siemens.

Last measured · 22 May 2026 Wave · Q2-2026-W2 Tier · proprietary Confidence · C
Brand
Siemens AG
Agent success

Browser-class agents configure the controller and reach order-ready.

Bottleneck Usability
Found, but the surface stalls the agent.
5.6 /10
Agent Success Score
AI Visibility 44 / 100

Found & recommended by AI agents

AI Usability 57 / 100

Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.

Coverage · 1 of 6 lanes measured Commerce lane · Wave Q2-2026-W2
Commerce 5.6
Talent
After-sales
Procurement
Investor
Press

This page measures the commerce lane: can an agent find Siemens, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.

Your brand isn't measured yet

What does an AI agent do with your website?

The same measurement as Siemens, free for your domain. Five agent classes, one real task, your score in 48 hours.

Free · no card · 48h

The test

Browser agents configure and reach the order. A Siemens ID login is the wall.

We asked five kinds of AI agent to reach an order-ready state for a SIMATIC S7-1500 PLC with PROFINET on siemens.com. A browser agent ran the TIA Selection Tool end to end, created a device, opened the order list, and clicked "Continue to order" in all three runs, with full spec fidelity. A plain fetch and a script both kept the locked specs but reached only a generic SiePortal shell, not a product-resolved order. The order itself sits behind a Siemens ID login that no agent passed.

One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:

Plain reader reads your raw page text, no browser Partial
Search assistant finds you through search Not yet run
Coding agent a script hitting your site Partial
Computer-use agent clicks and types like a person Succeeded
Autonomous operator runs the whole task unattended Succeeded

Scope. This is one product in one scope. Siemens spans automation, drives, mobility, smart infrastructure, and Healthineers, each with its own commercial surface.

Commerce lane

Found, and able to transact?

Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.

AI Visibility

When someone asks an agent to source a component, does it route to Siemens?

44 / 100

Siemens comes up about four times in ten. The rest of the time, an agent recommends an alternative first.

Discoverability · 18-datapoint audit
AI Usability

Once an agent is on Siemens's site, can it place the order?

57 / 100

Search-class agents surface order-ready in some runs; the full agent-fleet access profile lands in a later wave.

What this does not yet cover

The agent reaches order-ready: product selected, price visible, no login. The actual checkout, cart and payment, sits behind a login wall and was not part of the test. The agentic purchase itself is unproven.

Evidence · 70 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.

What's next

What this means for Siemens.

Diagnosis

On product discovery, Siemens is not failing to be read, the SIMATIC spec holds from raw HTTP to the configurator. It stalls at the close: the order is reachable but hard-gated by a Siemens ID login, and the simplest agents reach only a generic portal shell. The login and the shell are the gap.

What changes the outcome

Make the close callable, not a cleaner catalog. A structured, agent-reachable order path that does not dead-end at a login wall, and product-resolved surfaces so HTTP and coding agents reach the same order state the browser does, instead of a generic portal shell.

What proof looks like

The proof isn't a richer configurator. It's agents completing a product-resolved order across classes, not only the browser, re-measured each wave.

Audit · €1,900

Commission an audit.

Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.

Get the audit
Founding · €4,500

Found with us.

Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.

Apply
Snapshot

Audit an adjacent property.

The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.

Get a Snapshot

This is Siemens. What about your brand?

You just saw how an AI agent treats a DAX 40 brand.

The same measurement runs free against your domain: five agent classes, one real buying task, your Agent Success Score in 48 hours, in the exact format of this page.

Measured, not guessed. Real agents against your real site, no questionnaire.
Publicly comparable. Your score in the same grid as the measured DAX 40 brands.
Next wave closing. Start now to be in the next index round.

Free · no card · 48h

Channel position

No intermediary stands between agents and Siemens. The gap is being found, not the channel.

Industrial controller procurement reaches siemens.com directly through SiePortal and the TIA Selection Tool. No marketplace or distributor structurally displaces the brand for this product class; the open question measured here is the surface and the login gate, not the channel.

100% direct
0% via intermediary
Frozen task slate

Hyperize-selected tasks.

One task from the public sector grid. Task list is frozen before each wave runs.

Siemens SIMATIC S7-1500 PLC

Close state
order-ready
Bottleneck
Specs fully readable; the product-resolved order is reachable via the configurator but hard-gated by a Siemens ID login. Simple/programmatic agents stall on a generic SiePortal shell.

Fairness note

Wave 2 (a fleet wave Industrials). Single measured task (SIMATIC S7-1500 PLC, order_ready close state, login-gated). AI Visibility 44.03 (18/18 valid datapoints across 3 providers); AI Usability derived from the a fleet wave access profile. Confidence C, single task; Fairness Review pending the sector fairness grid.

Methodology

How the score was produced.

Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]

AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]

Formula

Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)

On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.

Measurement scope

Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.

History

Measurement timeline.

Each wave appends; nothing overwrites. Frozen Wave Rule.

  1. Entry · 01

    22 May 2026

    Wave · Protocol

    WAVE-Q2-2026-W2

    ars-methodology/v1.1

    First v3 measurement. AI Visibility 44.03 (18/18 valid datapoints, 3 providers, DE). AI Usability derived from a fleet wave: browser agents reached order_ready 3/3 via the TIA Selection Tool, HTTP/coding partial (specs held, close shell-level), ACT reached order-ready through the configurator with the final order submission gated by a Siemens ID login. Confidence C, single task.

Sources

Evidence and provenance.

Public methodology references and internal evidence pointers behind every claim above.

  1. [S1]

    Gate-1 audit run · Siemens Wave Q2 2026

    Accessed · 22 May 2026

    Internal · Hyperize evidence

    • · AI Visibility score (18/18 valid datapoints across 3 providers)
    • · the close state reached (order_ready)
  2. [S2]

    Hyperize fleet · a fleet wave Industrials (access profile)

    Accessed · 22 May 2026

    Internal · Hyperize evidence

    • · how each kind of agent fared (text/code partial, browser 3/3, act order-reached + Siemens ID gate)
    • · the close state reached (order_ready, login-gated)
    • · the tested product (SIMATIC S7-1500 with PROFINET)
  3. Accessed · 22 May 2026

    Public · hyperize.ai

    • · fairness declaration
    • · Third-Party Interception framing
Last updated · 22 May 2026 Next review · 30 Sept 2026 Wave · Q2-2026-W2 Tier · proprietary Confidence · C Index score · 5.6/10 Machine-readable record

Editorial coverage

The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).

Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.