Insights

Perspectives on the agentic web.

Research, analysis, and field notes from the team building agent-readable brands in the DACH market.

Drop this into your AI works with ChatGPT

Agent Experience Coined · Context Window Optimization (CWO)

We built a button. An AI closed the deal.

Context Window Optimization turns your briefing into a sales conversation you never have.

Marc Seefelder · Mar 2026 · 12 min read Read

Articles

13 posts

Operating Model

We automated our content. ChatGPT decides if it worked.

Most content systems grade their own homework. Ours is graded by the AI engines themselves, and the scorecard is public.

Marc Seefelder · Jun 2026 10 min

Making-of

AI agents built our websites. One human made the decisions.

hyperize.ai and minglabs.com shipped without a design or dev team: a design sandbox, a mechanical port, 34 automated checks, and AI engines as the judge.

Marc Seefelder · Jun 2026 9 min

Agent Experience

Is your brand ready for AI agents?

Eight convictions from 18 months measuring how AI agents find, cite, and transact with consumer-facing brands.

Marc Seefelder · Mar 2026 9 min

Original Research

Can AI agents use German car configurators?

BMW, Mercedes-Benz, Porsche, and Volkswagen, one job: configure a new car to a clear price. Only one configurator every agent could read.

Hyperize · May 2026 9 min

Original Research

Can AI agents buy from German pharma and healthcare brands?

Bayer, Merck, Fresenius, Fresenius Medical Care, and Qiagen, one job each: reach the meaningful next step. The B2B catalogues beat the consumer brands by a wide margin.

Hyperize · May 2026 10 min

Original Research

Ask AI for a reinsurer. Munich Re comes up. The broker doesn't.

Munich Re, Hannover Rück, and Allianz, one question: which reinsurer to shortlist. The brands come up; the broker that places the treaty does not.

Hyperize · May 2026 7 min

Agent Experience

The Agent Revenue Leak in DAX Commerce

Twenty-one brand-owned brands measured. Zero close the transaction from a cold-start agent on every measured class.

Marc Seefelder · May 2026 9 min

Original Research

Tires, trucks, and enterprise software. The last three DAX 40 brands, tested by AI agents.

Continental, Daimler Truck & SAP, tested.

Hyperize · May 2026 8 min

Original Research

Can AI agents buy from German chemical brands?

BASF, Brenntag, Heidelberg Materials & Symrise, tested.

Hyperize · May 2026 8 min

Original Research

Can AI agents buy German consumer goods on the brand's own site?

Beiersdorf & Henkel, tested.

Hyperize · May 2026 7 min

Original Research

Can AI agents buy from German aerospace and defence brands?

Airbus, MTU Aero Engines & Rheinmetall, tested.

Hyperize · May 2026 7 min

Original Research

Ask AI for industrial equipment. Three German leaders come up. The integrator that builds the project doesn't.

Siemens Energy, Siemens Healthineers & GEA Group, tested.

Hyperize · May 2026 8 min

Answers

2 pages

GEO & AI Visibility

GEO vs SEO: what is the difference?

May 2026

Agent Experience

How do I test whether AI agents can use my website?

May 2026

DAX 40 · Original research

How well does the DAX
serve agents?

A public, quarterly index of how Germany's largest companies show up when agents do the searching, recommending, and deciding. Wave Q2 2026 pilot is live.

Open the DAX 40 Index

On scope

Editorial observation. Named entities. Source citations.

Articles publish what we found and what we coined. The measurement protocols, scoring formulas, and production templates that produced the findings stay inside the engagement — the methodology anchors the vocabulary; the index publishes the data.