Insights
What AI can do on your website.
Customers ask AI to find, compare and request offers. Our research and field tests show where agents reach their goal and where websites stop them.
Articles
18 postsWhat the findings show
Concrete tasks. Verifiable results.
Each article states its data and limitations. A successful test applies to the task and agent tested. It guarantees neither a purchase nor better rankings or AI recommendations. The methodology explains our terms. The index shows the measurements.
What does this mean for your website?
Page type · Insights hub Published · 2026-05-18 Updated · 2026-10-02 New articles after review