One asks if you're mentioned. One knows if you sell.
Four kinds of help exist for the AI-agent channel. Three of them measure or advise. One builds and proves. Here is the honest map, including where the others are the better choice.
Four categories, honestly compared.
No vendor names. Categories age slower than logos, and the differences live at the category level anyway.
AI visibility trackers.
Dashboards that count your mentions and citations across AI engines, daily, at portfolio scale. Strong at breadth and trend lines.
Where it stops: They watch one axis. A tracker tells you that you are invisible, never why the sale fails: whether an agent could actually complete a purchase, a spec download, an application. And when the line drops, the fix is your problem.
SEO suites.
Rankings, keywords, backlinks, technical crawls: the classic web, instrumented at scale. If you need 10,000 keywords tracked, this is the right tool.
Where it stops: They optimize for the human web. How engines decompose a buyer question into their own sub-queries, which evidence they absorb, whether an agent can finish the task: out of scope by design.
Agencies and consultancies.
Strategy decks, content production, implementation capacity. When you need hands, they have hands.
Where it stops: Opinions in, opinions out. Few measure agent behavior before the work, fewer re-measure after it. You get deliverables; whether agents behave differently afterwards stays unknown.
Instrument and generator.
We measure both axes: whether agents find you AND whether they can complete your tasks (the Agent Success Score weights usability at 0.70 for a reason). Then we build the evidence and the surface. Then we re-measure and show the delta.
Where it stops: We are deliberately narrow: no ad buying, no ranking promises, no thousand-keyword dashboards. One loop, done properly: measure, build, prove.
Two questions only measurement can answer.
Can agents complete your tasks?
Not "are you mentioned": can five different agent classes actually reach the quote, the download, the application on your surface? That number exists nowhere else in the market.
Did the change change agent behavior?
Every build ships with a before/after measurement on frozen tasks. If the fix did not move agent behavior, you see that too. Proof beats reassurance.
Everything else on this site is these two questions applied: the DAX 40 Agent Success Index asks them of Germany's largest brands in public, every engagement asks them of yours in private.
When the others are the better choice.
Need 10,000 keywords tracked every morning? Buy the SEO suite. Need a cheap always-on mention dashboard across a huge portfolio? Buy the tracker. Need twenty landing pages by Friday and measurement be damned? An agency will oblige. We would rather tell you this here than in a sales call.
Judge us by the two questions.
What it costs.
Plain numbers and honest ranges, from the free Snapshot to the monitoring retainer.
See the ladder MethodologyThe score, published.
Two gates, one composition (0.20 / 0.70 / 0.10), never blended across lanes. The methodology is public.
Agent Success Score ProofThe public benchmark.
The DAX 40 Agent Success Index: our method, applied in public, re-measured in waves.
DAX 40 Index