Beiersdorf.
Beiersdorf is findable.
Found & recommended by AI agents
Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.
This page measures the commerce lane: can an agent find Beiersdorf, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.
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Producer surface survives. Retail owns the close.
Wave 7 measured Beiersdorf Eucerin Sun Sensitive Protect Face SPF 50+ across Cody Gate-1 (3 providers, 18 datapoints, German queries, AI Visibility 34.44, 0 errors) and a fleet wave Phase 2 (HTTP + coding agents, committed_partial). Phase 3 browser and Phase 4 ACT not executed this wave. The Phase 2 ceiling extraction reached the locked SKU page on eucerin.de and confirmed PZN 00802461, LSF 50+, the parfümfrei claim, and UVA/UVB protection language. The exact UVA-PF numeric was not surfaced explicitly on the SKU page; the EU UVA-logo standard referenced on the brand surface implies UVA-PF >= 1/3 SPF but agents reading the raw page do not see the number. The brand-own purchase locator routes buyers to local and online partner pharmacies; the transaction completes at dm, Rossmann, Müller, Shop-Apotheke, DocMorris, or Amazon.
One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:
Found, and able to transact?
Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.
When someone asks an agent to buy a product, does it route to Beiersdorf?
Beiersdorf comes up about a third of the time. The rest of the time, an agent recommends an alternative first.
Discoverability · 18-datapoint auditOnce an agent is on Beiersdorf's site, can it verify the sun-protection claim on the product page?
Search-class agents surface the documentation in some runs; the full agent-fleet access profile lands in a later wave.
Evidence · 65 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.
What this means for Beiersdorf.
On product discovery, Beiersdorf is not lacking findability — AI Visibility 34.44 places Beiersdorf mid-pack across openai/perplexity/anthropic. The locked claim combination (LSF 50+ + parfümfrei + sensible Haut + UVA/UVB) all surfaces accurately on the eucerin.de SKU page. The gap is not the brand-own surface — it is the German derma-cosmetic retail mode: SPF 50+ for sensitive-skin queries route through dm / Rossmann / Müller / Apotheke listings or Amazon search rather than eucerin.de directly. The Beiersdorf surface owns the product claim and the ingredient list — the retail intermediary owns the price, the variant selection, and the purchase. If the agent reaches eucerin.de, the question is whether the locked claim (SPF 50+ AND parfümfrei AND for-sensitive-skin) surfaces accurately on the product page.
What changes the outcome is closing the surface-to-close gap. Phase 2 confirmed the brand-own page surfaces the locked claim cleanly. The remaining gap is on the channel side: the agent reaches eucerin.de, reads the claim, then routes the buy through dm / Rossmann / Müller / Apotheke / Amazon. Named Hyperize offerings here: Answer Pages on "Welche Sonnencreme SPF 50+ für sensible Haut?" that route directly to the brand-own claim verification, plus Reference Pages that make the UVA-PF numeric and the partner-pharmacy locator agent-readable rather than human-readable.
The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.
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Marketplaces like Amazon capture 65% of shopping demand before Beiersdorf.
Channel position derived from Cody Gate-1 response analysis: the German derma-cosmetic retail mode applies — Eucerin Sun Sensitive Protect Face is captured by drugstore chains (dm, Rossmann, Müller), Apotheke-Online platforms (Shop-Apotheke, DocMorris), and Amazon.
Intermediaries dm · Rossmann · Müller · Shop-Apotheke · Amazon
Hyperize-selected tasks.
One task from the public sector grid. Task list is frozen before each wave runs.
Eucerin Sun Sensitive Protect Face SPF 50+ (50ml, parfümfrei, sensible Gesichtshaut)
- Close state
- the documentation
- Bottleneck
- Producer page surfaces the locked claim; retail intermediation (dm / Rossmann / Müller / Shop-Apotheke / Amazon) captures the close.
Fairness note
Wave 7 Q2 2026 partial measurement. Single task (Beiersdorf Eucerin Sun Sensitive Protect Face SPF 50+, documentation_ready close, 50ml SKU, locked spec: SPF 50+ + UVA-PF ≥1/3 SPF + parfümfrei + sensible Haut). AI Visibility from Cody Gate-1 (34.44, 18/18 valid datapoints across openai/perplexity/anthropic, DE language, 0 errors). AI Usability derived from a fleet wave Phase 2 partial (HTTP + Coding partial; Phase 3 browser + Phase 4 ACT not executed this wave). Fairness Review pending the sector fairness grid.
How the score was produced.
Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]
AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]
Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)
On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.
Measurement scope
Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.
Measurement timeline.
Each wave appends; nothing overwrites. Frozen Wave Rule.
- Entry · 01
25 May 2026
Wave · ProtocolWAVE-Q2-2026-W7-CONSUMER-GOODS
ars-methodology/v1.1
Wave 7 partial measurement landed. Cody Gate-1 complete (D 34.44, 18/18 valid, 0 errors). a fleet wave Phase 1 ceiling + Phase 2 HTTP+coding committed_partial; Phase 3 browser + Phase 4 ACT not executed this wave. Producer-page survival of the locked claim combination confirmed at Phase 2; retail-intermediation channel position derived from Cody response texts.
Evidence and provenance.
Public methodology references and internal evidence pointers behind every claim above.
- [S1]Accessed · 25 May 2026
Gate-1 audit run · Beiersdorf Wave Q2 2026 (Cody, dispatched 2026-05-25)
Internal · Hyperize evidence
- · AI Visibility score
- · the close state reached (documentation_ready)
- [S2]Accessed · 25 May 2026
a fleet wave consumer goods wave · Beiersdorf phase 1-4 (Giorgio repo, dispatched 2026-05-25)
Internal · Hyperize evidence
- · the per-breed access profile (Phase 2 partial)
- Accessed · 25 May 2026
Public · hyperize.ai
- · fairness declaration
- · Third-Party Interception framing
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Task Selection.
The fairness doctrine behind the slate above. Five failure modes, six criteria, public before each wave.
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The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).
Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.
