{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/beiersdorf.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "Beiersdorf — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "Eucerin Sun Sensitive Protect Face SPF 50+ is a German derma-cosmetic that most buyers reach via dm, Rossmann, Müller, or Amazon, not via eucerin.de directly. The Beiersdorf surface carries the product claim (SPF 50+, parfümfrei, UVA protection), the buying path runs through retail. Whether an agent recommending an SPF 50+ for sensitive skin routes through eucerin.de and accurately surfaces the locked claim (SPF 50+, parfümfrei, suitable for atopic skin) is what Wave 7 measures.", "de": "Eucerin Sun Sensitive Protect Face SPF 50+ ist ein deutsches Derma-Kosmetikprodukt, das die meisten Käufer über dm, Rossmann, Müller oder Amazon erreichen, nicht direkt über eucerin.de. Die Beiersdorf-Surface trägt das Produktversprechen (SPF 50+, parfümfrei, UVA-Schutz), der Kaufpfad läuft über den Handel. Ob ein Agent, der eine SPF 50+ für sensible Haut empfiehlt, über eucerin.de läuft und das gelockte Versprechen (SPF 50+, parfümfrei, für atopische Haut geeignet) genau wiedergibt, ist was Wave 7 misst." }, "summary": { "en": "Beiersdorf is findable. Eucerin Sun Sensitive Protect Face SPF 50+ surface carries the locked claim, the buying path routes through drugstores and pharmacies.", "de": "Beiersdorf ist auffindbar. Die Eucerin Sun Sensitive Protect Face SPF 50+ Surface trägt das gelockte Versprechen, der Kaufpfad läuft über Drogerien und Apotheken." }, "brandName": "Beiersdorf", "legalEntity": "Beiersdorf AG", "daxTicker": "BEI", "sector": "consumer_retail", "sectorLabel": "Consumer & Retail", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-25", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W7-CONSUMER-GOODS", "url": "https://www.hyperize.ai/en/dax40-index/brands/beiersdorf", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/beiersdorf" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 34.44, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": 39, "scoreNote": "Derived from the access profile below + close state (usability-derivation/v1). NOT a hand-averaged number — a reproducible summary of observed agent behaviour.", "accessProfile": [ { "agentClass": "text", "outcome": "partial" }, { "agentClass": "search", "outcome": "partial" }, { "agentClass": "code", "outcome": "partial" }, { "agentClass": "browser", "outcome": "pending" }, { "agentClass": "full_automation", "outcome": "pending" } ], "blockedClasses": [], "passClasses": [], "closeState": "documentation_ready", "closeStateNote": null, "methodVersion": "fleet/measured", "provenance": "measured" }, "evidence": { "score": 65, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": 40.69, "scale100": 40.69, "scale10": 4.1, "status": "computed", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Weighted composite, used for ranking the index. Read the two commercialLane axes (visibility + usability) for the standalone verdict — this single number blends them and is not the headline." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 34.44, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": 39, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 65, "methodVersion": "fleet/measured" } } }, "thirdPartyInterception": { "classification": "structural", "classificationLabel": "Structural", "directShare": 0.1, "intermediaryShare": 0.65, "intermediaryCaptureExamples": [ "dm", "Rossmann", "Müller", "Shop-Apotheke", "Amazon" ], "narrative": { "en": "Channel position derived from Cody Gate-1 response analysis: the German derma-cosmetic retail mode applies — Eucerin Sun Sensitive Protect Face is captured by drugstore chains (dm, Rossmann, Müller), Apotheke-Online platforms (Shop-Apotheke, DocMorris), and Amazon.", "de": "Third-Party Interception aus Cody-Gate-1-Antworten abgeleitet: deutscher Derma-Kosmetik-Handelsmodus gilt — Eucerin Sun Sensitive Protect Face wird von Drogeriemärkten (dm, Rossmann, Müller), Apotheke-Online-Plattformen (Shop-Apotheke, DocMorris) und Amazon aufgefangen." } }, "bottleneck": { "type": "mixed", "classification": { "en": "Multi-axis", "de": "Mehrachsig" }, "classificationNote": { "en": "Weak on more than one axis at once.", "de": "Schwach auf mehr als einer Achse zugleich." }, "sentence": { "en": "Beiersdorf is findable. Eucerin Sun Sensitive Protect Face SPF 50+ surface carries the locked claim, the buying path routes through drugstores and pharmacies.", "de": "Beiersdorf ist auffindbar. Die Eucerin Sun Sensitive Protect Face SPF 50+ Surface trägt das gelockte Versprechen, der Kaufpfad läuft über Drogerien und Apotheken." }, "executiveSummary": { "en": "Wave 7 partial measurement. Beiersdorf is findable by AI agents (D 34.44). Phase 2 HTTP + coding agents reached the locked SKU page on eucerin.de: PZN 00802461, LSF 50+, sensitive-skin claim, UVA/UVB protection, parfümfrei all confirmed in raw HTML. UVA-PF exact numeric not surfaced (inferred from EU UVA-logo standard). Phase 3 browser + Phase 4 ACT pending. Producer page survives the verification test, retail intermediation captures the close.", "de": "Wave 7 Teilmessung. Beiersdorf ist für KI-Agenten auffindbar (D 34,44). Phase 2 HTTP- + Coding-Agenten erreichten die gelockte SKU-Seite auf eucerin.de: PZN 00802461, LSF 50+, Sensible-Haut-Versprechen, UVA/UVB-Schutz, parfümfrei sind alle im Quell-HTML bestätigt. UVA-PF exakter Zahlenwert nicht erfasst (aus dem EU UVA-Logo-Standard inferiert). Phase 3 Browser + Phase 4 ACT stehen aus. Marken-Surface übersteht den Verifikationstest, Handelsintermediation fängt den Close auf." } }, "testNarrative": { "verdict": { "en": "Producer surface survives. Retail owns the close.", "de": "Marken-Surface übersteht den Test. Der Handel besitzt den Close." }, "narrative": { "en": "Wave 7 measured Beiersdorf Eucerin Sun Sensitive Protect Face SPF 50+ across Cody Gate-1 (3 providers, 18 datapoints, German queries, AI Visibility 34.44, 0 errors) and a fleet wave Phase 2 (HTTP + coding agents, committed_partial). Phase 3 browser and Phase 4 ACT not executed this wave. The Phase 2 ceiling extraction reached the locked SKU page on eucerin.de and confirmed PZN 00802461, LSF 50+, the parfümfrei claim, and UVA/UVB protection language. The exact UVA-PF numeric was not surfaced explicitly on the SKU page; the EU UVA-logo standard referenced on the brand surface implies UVA-PF >= 1/3 SPF but agents reading the raw page do not see the number. The brand-own purchase locator routes buyers to local and online partner pharmacies; the transaction completes at dm, Rossmann, Müller, Shop-Apotheke, DocMorris, or Amazon.", "de": "Wave 7 hat Beiersdorf Eucerin Sun Sensitive Protect Face SPF 50+ über Cody Gate-1 (3 Provider, 18 Datenpunkte, DE-Queries, AI Visibility 34,44, 0 Fehler) und a fleet wave Phase 2 (HTTP- + Coding-Agenten, committed_partial) gemessen. Phase 3 Browser und Phase 4 ACT wurden in dieser Wave nicht ausgeführt. Die Phase-2-Ceiling-Extraktion erreichte die gelockte SKU-Seite auf eucerin.de und bestätigte PZN 00802461, LSF 50+, das parfümfrei-Versprechen und UVA/UVB-Schutz-Sprache. Der exakte UVA-PF-Zahlenwert wurde auf der SKU-Seite nicht explizit erfasst; der auf der Marken-Surface referenzierte EU UVA-Logo-Standard impliziert UVA-PF >= 1/3 SPF, aber Agenten, die die Roh-Seite lesen, sehen die Zahl nicht. Der marken-eigene Kauf-Locator leitet Käufer zu lokalen und Online-Partner-Apotheken; die Transaktion schließt bei dm, Rossmann, Müller, Shop-Apotheke, DocMorris oder Amazon ab." }, "scopeShift": null, "agentMatrix": [ { "type": "text", "status": "partial", "note": "HTTP agent reached eucerin.de locked SKU page; LSF 50+ / parfümfrei / sensitive-skin / UVA-UVB / PZN 00802461 surfaced; UVA-PF numeric not on page" }, { "type": "search", "status": "partial", "note": "Cody Gate-1 18/18 valid across openai/perplexity/anthropic; AI Visibility D 34.44, 0 errors" }, { "type": "code", "status": "partial", "note": "Coding agent extracted brand-own purchase locator routing to partner pharmacies; locked claim combination found on the source HTML" }, { "type": "browser", "status": "pending", "note": "a fleet wave phase 3 not executed Wave 7" }, { "type": "full_automation", "status": "pending", "note": "a fleet wave phase 4 not executed Wave 7" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 7 Q2 2026 partial measurement. Single task (Beiersdorf Eucerin Sun Sensitive Protect Face SPF 50+, documentation_ready close, 50ml SKU, locked spec: SPF 50+ + UVA-PF ≥1/3 SPF + parfümfrei + sensible Haut). AI Visibility from Cody Gate-1 (34.44, 18/18 valid datapoints across openai/perplexity/anthropic, DE language, 0 errors). AI Usability derived from a fleet wave Phase 2 partial (HTTP + Coding partial; Phase 3 browser + Phase 4 ACT not executed this wave). Fairness Review pending the sector fairness grid.", "methodologyUrl": "https://www.hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "Eucerin Sun Sensitive Protect Face SPF 50+ (50ml, parfümfrei, sensible Gesichtshaut)", "de": "Eucerin Sun Sensitive Protect Face SPF 50+ (50ml, parfümfrei, sensible Gesichtshaut)" }, "closeState": "documentation_ready", "intermediaryMode": "platform", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "Producer page surfaces the locked claim; retail intermediation (dm / Rossmann / Müller / Shop-Apotheke / Amazon) captures the close.", "de": "Marken-Seite zeigt das gelockte Versprechen; Handelsintermediation (dm / Rossmann / Müller / Shop-Apotheke / Amazon) fängt den Close auf." } } ], "scoreHistory": [ { "date": "2026-05-25", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W7-CONSUMER-GOODS", "protocolVersion": "ars-methodology/v1.1", "summary": "Wave 7 partial measurement landed. Cody Gate-1 complete (D 34.44, 18/18 valid, 0 errors). a fleet wave Phase 1 ceiling + Phase 2 HTTP+coding committed_partial; Phase 3 browser + Phase 4 ACT not executed this wave. Producer-page survival of the locked claim combination confirmed at Phase 2; retail-intermediation channel position derived from Cody response texts." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "actionability", "archetypeLabel": { "en": "actionability", "de": "Actionability" }, "source": "brand", "diagnosis": { "en": "On product discovery, Beiersdorf is not lacking findability — AI Visibility 34.44 places Beiersdorf mid-pack across openai/perplexity/anthropic. The locked claim combination (LSF 50+ + parfümfrei + sensible Haut + UVA/UVB) all surfaces accurately on the eucerin.de SKU page. The gap is not the brand-own surface — it is the German derma-cosmetic retail mode: SPF 50+ for sensitive-skin queries route through dm / Rossmann / Müller / Apotheke listings or Amazon search rather than eucerin.de directly. The Beiersdorf surface owns the product claim and the ingredient list — the retail intermediary owns the price, the variant selection, and the purchase. If the agent reaches eucerin.de, the question is whether the locked claim (SPF 50+ AND parfümfrei AND for-sensitive-skin) surfaces accurately on the product page.", "de": "In der Produkt-Discovery fehlt Beiersdorf nicht Auffindbarkeit — AI Visibility 34,44 platziert Beiersdorf im Mittelfeld über openai/perplexity/anthropic. Die gelockte Versprechens-Kombination (LSF 50+ + parfümfrei + sensible Haut + UVA/UVB) taucht auf der eucerin.de-SKU-Seite vollständig auf. Die Lücke ist der deutsche Derma-Kosmetik-Handelsmodus: SPF-50+-Anfragen für sensible Haut laufen über dm- / Rossmann- / Müller- / Apotheken-Listings oder die Amazon-Suche statt direkt über eucerin.de. Die Beiersdorf-Surface besitzt das Produktversprechen und die Inhaltsstoffliste — der Handelsintermediär besitzt den Preis, die Variantenwahl und den Kauf. Wenn der Agent eucerin.de erreicht, ist die Frage, ob das gelockte Versprechen (SPF 50+ UND parfümfrei UND für sensible Haut) auf der Produktseite genau auftaucht." }, "evidence": { "en": "Beiersdorf is findable. Eucerin Sun Sensitive Protect Face SPF 50+ surface carries the locked claim, the buying path routes through drugstores and pharmacies.", "de": "Beiersdorf ist auffindbar. Die Eucerin Sun Sensitive Protect Face SPF 50+ Surface trägt das gelockte Versprechen, der Kaufpfad läuft über Drogerien und Apotheken." }, "question": { "en": "The question this raises: where would deeper Action-pathway measurement — handoff stability, deep-link routing, structured booking endpoints — sharpen the read?", "de": "Die Frage daraus: Wo würde tiefere Action-Pfad-Messung — Handoff-Stabilität, Deep-Link-Routing, strukturierte Booking-Endpunkte — die Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "What changes the outcome is closing the surface-to-close gap. Phase 2 confirmed the brand-own page surfaces the locked claim cleanly. The remaining gap is on the channel side: the agent reaches eucerin.de, reads the claim, then routes the buy through dm / Rossmann / Müller / Apotheke / Amazon. Named Hyperize offerings here: Answer Pages on \"Welche Sonnencreme SPF 50+ für sensible Haut?\" that route directly to the brand-own claim verification, plus Reference Pages that make the UVA-PF numeric and the partner-pharmacy locator agent-readable rather than human-readable.", "de": "Was den Ausgang verändert, ist das Schließen der Surface-to-Close-Lücke. Phase 2 hat bestätigt, dass die Marken-Seite das gelockte Versprechen sauber zeigt. Die verbleibende Lücke liegt auf der Channel-Seite: der Agent erreicht eucerin.de, liest das Versprechen, leitet den Kauf dann über dm / Rossmann / Müller / Apotheke / Amazon. Benannte Hyperize-Offerings hier: Answer Pages zu \"Welche Sonnencreme SPF 50+ für sensible Haut?\" die direkt zur marken-eigenen Versprechensverifikation routen, plus Reference Pages, die den UVA-PF-Zahlenwert und den Partner-Apotheken-Locator agenten-lesbar statt menschen-lesbar machen." }, "proof": { "en": "The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.", "de": "Der Beweis ist nicht mehr Content. Es ist ein wiederholbarer Anstieg darin, ob Agenten die Marke direkt finden, verifizieren, zitieren, empfehlen und den Weg abschließen — neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20Beiersdorf" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20Beiersdorf" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20Beiersdorf" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · Beiersdorf Wave Q2 2026 (Cody, dispatched 2026-05-25)", "accessedAt": "2026-05-25", "supports": [ "AI Visibility score", "the close state reached (documentation_ready)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "a fleet wave consumer goods wave · Beiersdorf phase 1-4 (Giorgio repo, dispatched 2026-05-25)", "accessedAt": "2026-05-25", "supports": [ "the per-breed access profile (Phase 2 partial)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Task Selection Doctrine", "accessedAt": "2026-05-25", "supports": [ "fairness declaration", "Third-Party Interception framing" ], "url": "https://www.hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }