Deutsche Telekom.
Every agent class reaches the cart.
Found & recommended by AI agents
Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.
This page measures the commerce lane: can an agent find Deutsche Telekom, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.
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Every breed reads the offer; the browser and autonomous agents reach the cart. The unbranded query goes to the discounters first.
We asked five kinds of AI agent to reach a cart-ready state for a Telekom MagentaMobil XS SIM-only tariff on telekom.de. A plain HTTP fetch read the €29.95 price from the page. A coding agent returned the same price. A browser agent navigated the XS tariff page, chose "Weiter ohne Gerät" for SIM-only, and reached the cart at /shop/basket in two of three runs, with the third grabbing a wrong tariff label before self-correcting. The full e-commerce path held end to end. The only soft spot was extraction calibration, not access.
One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:
Scope. This is one tariff. Deutsche Telekom spans MagentaMobil, MagentaZuhause, business connectivity, and smart home, each with its own configurator and checkout.
Found, and able to transact?
Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.
When someone asks an agent to get a plan, does it route to Deutsche Telekom?
Deutsche Telekom comes up about a third of the time. The rest of the time, an agent recommends an alternative first.
Discoverability · 18-datapoint auditOnce an agent is on Deutsche Telekom's site, can it complete the order?
Search-class agents surface a working cart in some runs; the full agent-fleet access profile lands in a later wave.
How far the agent actually got
Close state is cart-ready: the agent reached a working "Add to cart" with no login gate. The transaction path is real, not just order-ready. (Final payment is a separate step.)
Evidence · 70 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.
What this means for Deutsche Telekom.
On product discovery, Telekom is not failing to transact; the cart is reachable by every agent class. It is failing to be the unbranded answer. Asked for the best SIM-only tariff without the brand, agents reach for the discounters; Telekom surfaces when named, or when the question turns to network quality.
Own the unbranded question, not a cleaner shop. Agent-readable answer surfaces that make Telekom the cited response to "best SIM-only around 20 GB", tied to the network-quality evidence agents already reward, so the brand is found before the discounter, not only after it is named.
The proof is not more shop polish. It is the unbranded query naming Telekom, and agents of every class still completing the cart, re-measured each wave.
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Comparison sites capture 22% of plan demand before Deutsche Telekom.
Across the 18 Gate-1 responses, 22% named a comparison portal (Check24 in 3, Verivox in 3), all in the research phase: the informational and comparative queries. Not one transactional response routed through a portal, and telekom.de appeared directly in 7 of 18. So the buy completes direct in the live shop; the portals capture only part of the upstream research, and that capture is avoidable. The discount MVNOs (Lebara, sim.de) win more of the unbranded discovery than the portals do, but as competitors, not as a displacing channel.
Intermediaries Check24 · Verivox
Hyperize-selected tasks.
One task from the public sector grid. Task list is frozen before each wave runs.
Telekom MagentaMobil XS (SIM-only)
- Close state
- a working cart
- Bottleneck
- Every agent class read the €29.95 price; the browser agent reached the cart in the live shop. The gap is unbranded discovery, where the discount MVNOs answer before Telekom.
Fairness note
Wave 3 (a fleet wave Telecom & Utilities). Single measured task (MagentaMobil XS SIM-only, cart_ready close state). AI Visibility 33.82 (18/18 valid datapoints across 3 providers, unbranded informational); AI Usability derived from the a fleet wave access profile (all four ran classes reached the cart; browser 2/3 with one self-corrected mislabel, scored success). Confidence C, single task; Fairness Review pending the sector fairness grid.
How the score was produced.
Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]
AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]
Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)
On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.
Measurement scope
Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.
Measurement timeline.
Each wave appends; nothing overwrites. Frozen Wave Rule.
- Entry · 01
22 May 2026
Wave · ProtocolWAVE-Q2-2026-W3
ars-methodology/v1.1
First v3 measurement. AI Visibility 33.82 (18/18 valid datapoints, 3 providers, DE, unbranded informational). AI Usability derived from a fleet wave: plain fetch, coding, and browser agents all read the €29.95 price; browser reached the cart 2/3 (one self-corrected mislabel); full e-commerce path held. Unbranded discovery surfaced discount MVNOs ahead of Telekom. Confidence C, single task.
Evidence and provenance.
Public methodology references and internal evidence pointers behind every claim above.
- [S1]Accessed · 22 May 2026
Gate-1 audit run · Deutsche Telekom Wave Q2 2026
Internal · Hyperize evidence
- · AI Visibility score (33.82, 18/18 valid datapoints across 3 providers, unbranded informational)
- · unbranded discovery surfacing Lebara/sim.de ahead of Telekom; Telekom leads on network quality when named
- [S2]Accessed · 22 May 2026
Hyperize fleet · a fleet wave Telecom & Utilities (access profile)
Internal · Hyperize evidence
- · how each kind of agent fared (text/code/browser/act all reach the cart; browser 2/3)
- · the close state reached (cart_ready, /shop/basket, no login)
- · the tested product (MagentaMobil XS SIM-only, €29.95/mo)
- Accessed · 22 May 2026
Public · hyperize.ai
- · fairness declaration
- · Third-Party Interception framing
Read the doctrine. Challenge the score. Extend the slate.
Task Selection.
The fairness doctrine behind the slate above. Five failure modes, six criteria, public before each wave.
Read ChallengeDisagree with this score.
Send evidence under public Fairness Review. Failed reviews are documented with the named failure mode.
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Open Surface Run · additive measurement. The Hyperize-selected slate stays frozen; your task gets the same methodology.
SubmitEditorial coverage
The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).
Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.
