{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/deutsche-telekom.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "Deutsche Telekom — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "Ask an agent for the best SIM-only tariff around 20 GB and it reaches for the discounters, Lebara and sim.de, or asks a clarifying question first. Name Telekom and it leads on network quality. The surface, though, is fully open: every agent class reads the €29.95 MagentaMobil XS price, and a browser agent selected SIM-only and reached the cart in the live shop. Strong to transact, mid to be found.", "de": "Bittet man einen Agenten um den besten SIM-only-Tarif um 20 GB, greift er zu den Discountern, Lebara und sim.de, oder stellt zuerst eine Rückfrage. Nennt man Telekom, führt er mit Netzqualität. Die Surface aber ist voll offen: jede Agentenklasse liest den 29,95-Euro-Preis für MagentaMobil XS, und ein Browser-Agent wählte SIM-only und erreichte den Warenkorb im Live-Shop. Stark im Abschluss, mittel im Gefundenwerden." }, "summary": { "en": "Every agent class reaches the cart; the gap is the unbranded query, where the discounters answer first.", "de": "Jede Agentenklasse erreicht den Warenkorb; die Lücke ist die unbranded-Anfrage, bei der zuerst die Discounter antworten." }, "brandName": "Deutsche Telekom", "legalEntity": "Deutsche Telekom AG", "daxTicker": "DTE", "sector": "tech_telecom", "sectorLabel": "Tech & Telecom", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-22", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W3", "url": "https://www.hyperize.ai/en/dax40-index/brands/deutsche-telekom", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/deutsche-telekom" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 33.82, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": 80, "scoreNote": "Derived from the access profile below + close state (usability-derivation/v1). NOT a hand-averaged number — a reproducible summary of observed agent behaviour.", "accessProfile": [ { "agentClass": "text", "outcome": "success" }, { "agentClass": "search", "outcome": "pending" }, { "agentClass": "code", "outcome": "success" }, { "agentClass": "browser", "outcome": "success" }, { "agentClass": "full_automation", "outcome": "success" } ], "blockedClasses": [], "passClasses": [ "text", "code", "browser", "full_automation" ], "closeState": "cart_ready", "closeStateNote": "Reaches a working cart with no login gate — the transaction path is real, not just order-ready. Final payment is a separate step.", "methodVersion": "fleet/measured", "provenance": "measured" }, "evidence": { "score": 70, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": 69.76, "scale100": 69.76, "scale10": 7, "status": "computed", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Weighted composite, used for ranking the index. Read the two commercialLane axes (visibility + usability) for the standalone verdict — this single number blends them and is not the headline." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 33.82, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": 80, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 70, "methodVersion": "estimate/v1" } } }, "thirdPartyInterception": { "classification": "avoidable", "classificationLabel": "Avoidable", "directShare": 0.78, "intermediaryShare": 0.22, "intermediaryCaptureExamples": [ "Check24", "Verivox" ], "narrative": { "en": "Across the 18 Gate-1 responses, 22% named a comparison portal (Check24 in 3, Verivox in 3), all in the research phase: the informational and comparative queries. Not one transactional response routed through a portal, and telekom.de appeared directly in 7 of 18. So the buy completes direct in the live shop; the portals capture only part of the upstream research, and that capture is avoidable. The discount MVNOs (Lebara, sim.de) win more of the unbranded discovery than the portals do, but as competitors, not as a displacing channel.", "de": "Über die 18 Gate-1-Antworten nannten 22% ein Vergleichsportal (Check24 in 3, Verivox in 3), alle in der Recherchephase: bei der informational- und comparative-Frage. Keine einzige transactional-Antwort lief über ein Portal, und telekom.de tauchte direkt in 7 von 18 auf. Der Kauf wird also direkt im Live-Shop abgeschlossen; die Portale erfassen nur einen Teil der vorgelagerten Recherche, und diese Erfassung ist vermeidbar. Die Discount-MVNOs (Lebara, sim.de) gewinnen mehr der unbranded-Discovery als die Portale, aber als Wettbewerber, nicht als verdrängender Kanal." } }, "bottleneck": { "type": "visibility", "classification": { "en": "Discovery", "de": "Discovery" }, "classificationNote": { "en": "Rarely found for the category.", "de": "Wird für die Kategorie selten gefunden." }, "sentence": { "en": "Every agent class reaches the cart; the gap is the unbranded query, where the discounters answer first.", "de": "Jede Agentenklasse erreicht den Warenkorb; die Lücke ist die unbranded-Anfrage, bei der zuerst die Discounter antworten." }, "executiveSummary": { "en": "The surface is strong: a plain fetch, a coding agent, and a browser agent all read the €29.95 MagentaMobil XS price, and the browser agent added the SIM-only tariff to the cart in the live shop. Discovery is the gap. Asked without the brand, agents surface the discount MVNOs (Lebara, sim.de) first; Telekom leads only when the question names it or turns to network quality.", "de": "Die Surface ist stark: ein einfacher Abruf, ein Coding-Agent und ein Browser-Agent lesen alle den 29,95-Euro-Preis für MagentaMobil XS, und der Browser-Agent legte den SIM-only-Tarif im Live-Shop in den Warenkorb. Discovery ist die Lücke. Ohne Marke genannt zeigen Agenten zuerst die Discount-MVNOs (Lebara, sim.de); Telekom führt nur, wenn die Frage es nennt oder zur Netzqualität geht." } }, "testNarrative": { "verdict": { "en": "Every breed reads the offer; the browser and autonomous agents reach the cart. The unbranded query goes to the discounters first.", "de": "Jede Art liest das Angebot; der Browser- und der autonome Agent erreichen den Warenkorb. Die unbranded-Anfrage geht zuerst zu den Discountern." }, "narrative": { "en": "We asked five kinds of AI agent to reach a cart-ready state for a Telekom MagentaMobil XS SIM-only tariff on telekom.de. A plain HTTP fetch read the €29.95 price from the page. A coding agent returned the same price. A browser agent navigated the XS tariff page, chose \"Weiter ohne Gerät\" for SIM-only, and reached the cart at /shop/basket in two of three runs, with the third grabbing a wrong tariff label before self-correcting. The full e-commerce path held end to end. The only soft spot was extraction calibration, not access.", "de": "Wir haben fünf Typen von KI-Agenten auf telekom.de geschickt, um für einen Telekom MagentaMobil XS SIM-only-Tarif einen warenkorbbereiten Zustand zu erreichen. Ein einfacher HTTP-Abruf las den 29,95-Euro-Preis von der Seite. Ein Coding-Agent gab denselben Preis zurück. Ein Browser-Agent navigierte die XS-Tarifseite, wählte \"Weiter ohne Gerät\" für SIM-only und erreichte den Warenkorb unter /shop/basket in zwei von drei Läufen, wobei der dritte ein falsches Tariflabel griff, bevor er sich selbst korrigierte. Der volle E-Commerce-Pfad hielt durchgehend. Die einzige weiche Stelle war die Extraktions-Kalibrierung, nicht der Zugang." }, "scopeShift": { "en": "This is one tariff. Deutsche Telekom spans MagentaMobil, MagentaZuhause, business connectivity, and smart home, each with its own configurator and checkout.", "de": "Das ist ein Tarif. Die Deutsche Telekom umfasst MagentaMobil, MagentaZuhause, Business-Konnektivität und Smart Home, jeweils mit eigenem Konfigurator und Checkout." }, "agentMatrix": [ { "type": "text", "status": "success", "note": "Plain HTTP read the €29.95 MagentaMobil XS price from the page" }, { "type": "search", "status": "pending", "note": "LLM search runs pending" }, { "type": "code", "status": "success", "note": "Returned the €29.95 price" }, { "type": "browser", "status": "success", "note": "2/3 runs to the cart; one run grabbed a wrong tariff label before self-correcting" }, { "type": "full_automation", "status": "success", "note": "SIM-only selected, reached the cart at /shop/basket" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 3 (a fleet wave Telecom & Utilities). Single measured task (MagentaMobil XS SIM-only, cart_ready close state). AI Visibility 33.82 (18/18 valid datapoints across 3 providers, unbranded informational); AI Usability derived from the a fleet wave access profile (all four ran classes reached the cart; browser 2/3 with one self-corrected mislabel, scored success). Confidence C, single task; Fairness Review pending the sector fairness grid.", "methodologyUrl": "https://www.hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "Telekom MagentaMobil XS (SIM-only)", "de": "Telekom MagentaMobil XS (SIM-only)" }, "closeState": "cart_ready", "intermediaryMode": "avoidable", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "Every agent class read the €29.95 price; the browser agent reached the cart in the live shop. The gap is unbranded discovery, where the discount MVNOs answer before Telekom.", "de": "Jede Agentenklasse las den 29,95-Euro-Preis; der Browser-Agent erreichte den Warenkorb im Live-Shop. Die Lücke ist die unbranded-Discovery, bei der die Discount-MVNOs vor Telekom antworten." } } ], "scoreHistory": [ { "date": "2026-05-22", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W3", "protocolVersion": "ars-methodology/v1.1", "summary": "First v3 measurement. AI Visibility 33.82 (18/18 valid datapoints, 3 providers, DE, unbranded informational). AI Usability derived from a fleet wave: plain fetch, coding, and browser agents all read the €29.95 price; browser reached the cart 2/3 (one self-corrected mislabel); full e-commerce path held. Unbranded discovery surfaced discount MVNOs ahead of Telekom. Confidence C, single task." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "discovery", "archetypeLabel": { "en": "discovery", "de": "Discovery" }, "source": "brand", "diagnosis": { "en": "On product discovery, Telekom is not failing to transact; the cart is reachable by every agent class. It is failing to be the unbranded answer. Asked for the best SIM-only tariff without the brand, agents reach for the discounters; Telekom surfaces when named, or when the question turns to network quality.", "de": "In der Produkt-Discovery scheitert Telekom nicht am Abschluss; der Warenkorb ist von jeder Agentenklasse erreichbar. Es scheitert daran, die unbranded-Antwort zu sein. Gefragt nach dem besten SIM-only-Tarif ohne Marke greifen Agenten zu den Discountern; Telekom taucht auf, wenn es genannt wird, oder wenn die Frage zur Netzqualität geht." }, "evidence": { "en": "Every agent class reaches the cart; the gap is the unbranded query, where the discounters answer first.", "de": "Jede Agentenklasse erreicht den Warenkorb; die Lücke ist die unbranded-Anfrage, bei der zuerst die Discounter antworten." }, "question": { "en": "The question this raises: where would broader measurement — additional tasks, additional providers — sharpen the discovery read?", "de": "Die Frage daraus: Wo würde breitere Messung — zusätzliche Tasks, zusätzliche Provider — die Discovery-Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "Own the unbranded question, not a cleaner shop. Agent-readable answer surfaces that make Telekom the cited response to \"best SIM-only around 20 GB\", tied to the network-quality evidence agents already reward, so the brand is found before the discounter, not only after it is named.", "de": "Die unbranded-Frage besitzen, keinen saubereren Shop. Agentenlesbare Antwort-Surfaces, die Telekom zur zitierten Antwort auf \"bester SIM-only um 20 GB\" machen, verknüpft mit der Netzqualitäts-Evidenz, die Agenten ohnehin belohnen, damit die Marke vor dem Discounter gefunden wird, nicht erst, nachdem sie genannt wurde." }, "proof": { "en": "The proof is not more shop polish. It is the unbranded query naming Telekom, and agents of every class still completing the cart, re-measured each wave.", "de": "Der Beweis ist nicht mehr Shop-Politur. Es ist, dass die unbranded-Anfrage Telekom nennt, und dass Agenten jeder Klasse weiterhin den Warenkorb abschließen, neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20Deutsche%20Telekom" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20Deutsche%20Telekom" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20Deutsche%20Telekom" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · Deutsche Telekom Wave Q2 2026", "accessedAt": "2026-05-22", "supports": [ "AI Visibility score (33.82, 18/18 valid datapoints across 3 providers, unbranded informational)", "unbranded discovery surfacing Lebara/sim.de ahead of Telekom; Telekom leads on network quality when named" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "Hyperize fleet · a fleet wave Telecom & Utilities (access profile)", "accessedAt": "2026-05-22", "supports": [ "how each kind of agent fared (text/code/browser/act all reach the cart; browser 2/3)", "the close state reached (cart_ready, /shop/basket, no login)", "the tested product (MagentaMobil XS SIM-only, €29.95/mo)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Task Selection Doctrine", "accessedAt": "2026-05-22", "supports": [ "fairness declaration", "Third-Party Interception framing" ], "url": "https://www.hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }