Original research · Real Estate

Scout24.

Last measured · 23 May 2026 Wave · Q2-2026-W3-SLOW Tier · proprietary Confidence · C
Brand
Scout24 SE
Agent success

The marketplace surface is browser-only by design.

Bottleneck Usability
Found, but the surface stalls the agent.
3.8 /10
Agent Success Score
AI Visibility 37 / 100

Found & recommended by AI agents

AI Usability 34 / 100

Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.

Coverage · 1 of 6 lanes measured Commerce lane · Wave Q2-2026-W3-SLOW
Commerce 3.8
Talent
After-sales
Procurement
Investor
Press

This page measures the commerce lane: can an agent find Scout24, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.

Your brand isn't measured yet

What does an AI agent do with your website?

The same measurement as Scout24, free for your domain. Five agent classes, one real task, your score in 48 hours.

Free · no card · 48h

The test

The browser is the access unlock. Marketplace lead-completion is real, but it does not belong in the brand ranking.

We asked five kinds of AI agent to find a 3-room rental in Munich under €1,500 cold on ImmobilienScout24 (the same unbranded probe as Vonovia). A plain HTTP fetch returned the 'Ich bin kein Roboter' challenge page; the coding agent hit the same wall. Standard browser runs succeeded 3 of 3, preserving the Munich + 3-rooms + ≤€1,500 filter set and a results page with 252 qualifying listings. The autonomous agent reached the marketplace lead form on a qualifying expose (basic contact fields visible plus the 'Abschicken' submit button). Three of five agent classes reached the lead form; the surface is browser-gated by design.

One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:

Plain reader reads your raw page text, no browser Blocked
Search assistant finds you through search Not yet run
Coding agent a script hitting your site Blocked
Computer-use agent clicks and types like a person Succeeded
Autonomous operator runs the whole task unattended Succeeded

Blocked somewhere on the path: Plain reader, Coding agent. A customer whose assistant runs on one of those breeds never finishes the task.

Scope. This is one filter set in one city. Scout24 lists hundreds of thousands of rentals and sales across Germany; the marketplace surface behaves similarly across them.

Commerce lane

Found, and able to transact?

Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.

AI Visibility

When someone asks an agent to find a Munich rental, does it route to Scout24?

37 / 100

Scout24 comes up about a third of the time. The rest of the time, an agent recommends an alternative first.

Discoverability · 18-datapoint audit
AI Usability

Once an agent is on Scout24's site, can it submit a lead inquiry?

34 / 100

Search-class agents surface lead-ready in some runs; the full agent-fleet access profile lands in a later wave.

Evidence · 70 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.

What's next

What this means for Scout24.

Diagnosis

Scout24 is the marketplace counterpart in this measurement, not a brand-owned surface. On product discovery, the browser is the access unlock: the captcha turns away HTTP and a coding agent, but every browser-class agent reaches the lead form. The honest classification here is "marketplace lead-ready, browser-only path", and the right place to render that is a separate marketplace lane, not blended into the brand ranking.

What changes the outcome

Marketplace lane mechanics, not brand-surface repair. A separate marketplace render section that names Scout24 alongside Immowelt and Kleinanzeigen for the discovery question, a browser-readable lead-form contract that holds across the marketplace path, and citeable evidence so an answer engine surfaces the marketplace alongside the landlord on the same query.

What proof looks like

The proof here is not more listings. It is the marketplace and the landlord appearing on the same query without competing for the same rank slot, re-measured each wave.

Audit · €1,900

Commission an audit.

Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.

Get the audit
Founding · €4,500

Found with us.

Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.

Apply
Snapshot

Audit an adjacent property.

The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.

Get a Snapshot

This is Scout24. What about your brand?

You just saw how an AI agent treats a DAX 40 brand.

The same measurement runs free against your domain: five agent classes, one real buying task, your Agent Success Score in 48 hours, in the exact format of this page.

Measured, not guessed. Real agents against your real site, no questionnaire.
Publicly comparable. Your score in the same grid as the measured DAX 40 brands.
Next wave closing. Start now to be in the next index round.

Free · no card · 48h

Channel position

Rental marketplaces like Immowelt and Kleinanzeigen capture 72% of rental marketplace demand before Scout24.

Scout24 IS the intermediary in the rental category — the question is which intermediaries surface alongside it. Across the 18 Gate-1 responses, 72% named a competing portal (Immowelt in 13, Kleinanzeigen in 12, wg-gesucht in 10); ImmoScout24 itself appeared in 4 of 18 (22%). The Vonovia + Scout24 identical informational probe measures the landlord-vs-portal contrast on a single query: even on the marketplace side, the field is crowded — Scout24 does not own its category.

22% direct
72% via intermediary

Intermediaries Immowelt · Kleinanzeigen · wg-gesucht

Frozen task slate

Hyperize-selected tasks.

One task from the public sector grid. Task list is frozen before each wave runs.

ImmoScout24 — 3-Zimmer-Mietwohnung Munich (marketplace lead)

Close state
lead-ready
Bottleneck
HTTP and coding agent blocked at the 'Ich bin kein Roboter' captcha; standard browser 3/3 preserves the filtered search; autonomous agent reaches the marketplace lead form end to end. Three of five agent classes reach the lead form; the surface is browser-gated by design. Marketplace lane, not brand ranking.

Fairness note

Wave 3 Slow Lane (a fleet wave Real Estate, marketplace subject). Single measured task (3-Zimmer-Mietwohnung Munich, ≤€1.500 kalt, lead_ready close state via marketplace lead form). Same unbranded informational probe as Vonovia by design. AI Visibility 37.22 (18/18 valid datapoints across 3 providers); AI Usability derived from a fleet wave per-breed access profile (HTTP + coding blocked at captcha; standard browser 3/3 holds the filtered search; autonomous agent opens the marketplace lead form). Channel split grounded via channel-derive.py (competing portals mentioned in 13/18 Gate-1 responses, ImmoScout24 own-domain in 4/18). Confidence C; classified as marketplace per Resolver C3, never blended into the brand ranking.

Methodology

How the score was produced.

Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]

AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]

Formula

Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)

On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.

Measurement scope

Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.

History

Measurement timeline.

Each wave appends; nothing overwrites. Frozen Wave Rule.

  1. Entry · 01

    23 May 2026

    Wave · Protocol

    WAVE-Q2-2026-W3-SLOW

    ars-methodology/v1.1

    First v3 measurement. AI Visibility 37.22 (18/18 valid datapoints, 3 providers, DE). AI Usability derived from a fleet wave per-breed access profile (HTTP and coding agent blocked at the 'Ich bin kein Roboter' captcha; standard browser 3/3 preserves the filtered Munich + 3-rooms + ≤€1,500 search; autonomous agent reaches the marketplace lead form end to end). Three of five agent classes reach the lead form. Marketplace subject (subject_type=marketplace), rendered in a separate marketplace lane, never blended into the brand ranking. Same unbranded informational probe as Vonovia by design (13/18 competing portals captured the query; ImmoScout24 own-domain in 4/18). Confidence C, single task.

Sources

Evidence and provenance.

Public methodology references and internal evidence pointers behind every claim above.

  1. [S1]

    Gate-1 audit run · Scout24 Wave Q2 2026

    Accessed · 23 May 2026

    Internal · Hyperize evidence

    • · AI Visibility score 37.22 (18/18 valid datapoints across 3 providers)
    • · Marketplace classification confirmed (competing portals captured 13/18 responses; ImmoScout24 own-domain 4/18)
  2. [S2]

    Hyperize fleet · a fleet wave Real Estate (access profile)

    Accessed · 23 May 2026

    Internal · Hyperize evidence

    • · how each kind of agent fared (HTTP captcha-blocked, browser 3/3 holds filtered search, ACT reaches marketplace lead form)
    • · the close state reached (lead_ready via marketplace expose contact flow)
    • · Five-Agents-Five-Answers passing 3/5
    • · marketplace subject classification (subject_type marketplace, render lane marketplace_only)
  3. Accessed · 23 May 2026

    Public · hyperize.ai

    • · fairness declaration
    • · Resolver C3 marketplace-classification rule
Last updated · 23 May 2026 Next review · 30 Sept 2026 Wave · Q2-2026-W3-SLOW Tier · proprietary Confidence · C Index score · 3.8/10 Machine-readable record

Editorial coverage

The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).

Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.