{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/scout24.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "Scout24 — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "A marketplace, not a landlord. Ask an agent the unbranded Munich-rental question and Scout24 is one of the natural answers. On the surface itself, the browser is the access unlock: HTTP and a coding agent hit an anti-bot captcha wall, but every browser-class agent reproduces the filtered search (Munich, three rooms, ≤€1,500 cold, 252 results) and the autonomous agent opens the marketplace lead form. The path completes here as a lead, not a purchase.", "de": "Ein Marktplatz, kein Vermieter. Stellt man einem Agenten die unbranded-Münchner-Mietfrage, ist Scout24 eine der natürlichen Antworten. Auf der Surface selbst ist der Browser der Zugangsschlüssel: HTTP und ein Coding-Agent stoßen auf eine Anti-Bot-Captcha-Wand, aber jede Browser-Klasse reproduziert die gefilterte Suche (München, drei Zimmer, bis 1.500 Euro kalt, 252 Treffer) und der autonome Agent öffnet das Marktplatz-Lead-Formular. Der Pfad endet hier als Lead, nicht als Kauf." }, "summary": { "en": "The marketplace surface is browser-only by design; raw HTTP hits a captcha, but every browser-class agent reaches the lead form.", "de": "Die Marktplatz-Surface ist per Design browser-only; ein einfacher HTTP-Abruf stößt auf eine Captcha-Wand, aber jede Browser-Klasse erreicht das Lead-Formular." }, "brandName": "Scout24", "legalEntity": "Scout24 SE", "daxTicker": "G24", "sector": "real_estate", "sectorLabel": "Real Estate", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-23", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W3-SLOW", "url": "https://www.hyperize.ai/en/dax40-index/brands/scout24", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/scout24" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 37.22, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": 34, "scoreNote": "Derived from the access profile below + close state (usability-derivation/v1). NOT a hand-averaged number — a reproducible summary of observed agent behaviour.", "accessProfile": [ { "agentClass": "text", "outcome": "blocked" }, { "agentClass": "search", "outcome": "pending" }, { "agentClass": "code", "outcome": "blocked" }, { "agentClass": "browser", "outcome": "success" }, { "agentClass": "full_automation", "outcome": "success" } ], "blockedClasses": [ "text", "code" ], "passClasses": [ "browser", "full_automation" ], "closeState": "lead_ready", "closeStateNote": null, "methodVersion": "fleet/measured", "provenance": "measured" }, "evidence": { "score": 70, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": 38.24, "scale100": 38.24, "scale10": 3.8, "status": "computed", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Weighted composite, used for ranking the index. Read the two commercialLane axes (visibility + usability) for the standalone verdict — this single number blends them and is not the headline." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 37.22, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": 34, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 70, "methodVersion": "estimate/v1" } } }, "thirdPartyInterception": { "classification": "structural", "classificationLabel": "Structural", "directShare": 0.22, "intermediaryShare": 0.72, "intermediaryCaptureExamples": [ "Immowelt", "Kleinanzeigen", "wg-gesucht" ], "narrative": { "en": "Scout24 IS the intermediary in the rental category — the question is which intermediaries surface alongside it. Across the 18 Gate-1 responses, 72% named a competing portal (Immowelt in 13, Kleinanzeigen in 12, wg-gesucht in 10); ImmoScout24 itself appeared in 4 of 18 (22%). The Vonovia + Scout24 identical informational probe measures the landlord-vs-portal contrast on a single query: even on the marketplace side, the field is crowded — Scout24 does not own its category.", "de": "Scout24 IST der Intermediär in der Miet-Kategorie — die Frage ist, welche Intermediäre neben ihm auftauchen. Über die 18 Gate-1-Antworten nannten 72% ein konkurrierendes Portal (Immowelt in 13, Kleinanzeigen in 12, wg-gesucht in 10); ImmoScout24 selbst tauchte in 4 von 18 (22%) auf. Die identische Vonovia + Scout24 informational-Probe misst den Vermieter-vs.-Portal-Kontrast auf einer einzelnen Frage: auch auf der Marktplatz-Seite ist das Feld dicht — Scout24 besitzt seine Kategorie nicht." } }, "bottleneck": { "type": "usability", "classification": { "en": "Usability", "de": "Usability" }, "classificationNote": { "en": "Found, but the surface stalls the agent.", "de": "Gefunden, aber die Surface stoppt den Agenten." }, "sentence": { "en": "The marketplace surface is browser-only by design; raw HTTP hits a captcha, but every browser-class agent reaches the lead form.", "de": "Die Marktplatz-Surface ist per Design browser-only; ein einfacher HTTP-Abruf stößt auf eine Captcha-Wand, aber jede Browser-Klasse erreicht das Lead-Formular." }, "executiveSummary": { "en": "Scout24 is a marketplace, measured here on the same unbranded Munich-rental probe as Vonovia. The surface story splits: a plain HTTP fetch and a coding agent are turned away at a 'Ich bin kein Roboter' challenge page, but every standard browser run preserves the filtered search and the autonomous agent reaches the marketplace lead form (visible login prompt plus the 'Abschicken' submit). The deal-form here is a lead, not a purchase; that is the structural nature of a listings marketplace, not a brand failure. Scout24 belongs in a marketplace render lane, not blended into the brand ranking.", "de": "Scout24 ist ein Marktplatz, hier auf der gleichen unbranded-Münchner-Mietprobe wie Vonovia gemessen. Die Surface-Story spaltet sich: ein einfacher HTTP-Abruf und ein Coding-Agent werden an einer 'Ich bin kein Roboter'-Challenge abgewiesen, aber jeder Standard-Browser-Lauf hält die gefilterte Suche und der autonome Agent erreicht das Marktplatz-Lead-Formular (sichtbarer Login-Hinweis plus 'Abschicken'-Button). Der Abschluss hier ist ein Lead, kein Kauf; das ist die strukturelle Natur eines Listings-Marktplatzes, kein Marken-Versagen. Scout24 gehört in eine Marktplatz-Render-Lane, nicht in das Brand-Ranking gemischt." } }, "testNarrative": { "verdict": { "en": "The browser is the access unlock. Marketplace lead-completion is real, but it does not belong in the brand ranking.", "de": "Der Browser ist der Zugangsschlüssel. Marktplatz-Lead-Completion ist real, gehört aber nicht ins Brand-Ranking." }, "narrative": { "en": "We asked five kinds of AI agent to find a 3-room rental in Munich under €1,500 cold on ImmobilienScout24 (the same unbranded probe as Vonovia). A plain HTTP fetch returned the 'Ich bin kein Roboter' challenge page; the coding agent hit the same wall. Standard browser runs succeeded 3 of 3, preserving the Munich + 3-rooms + ≤€1,500 filter set and a results page with 252 qualifying listings. The autonomous agent reached the marketplace lead form on a qualifying expose (basic contact fields visible plus the 'Abschicken' submit button). Three of five agent classes reached the lead form; the surface is browser-gated by design.", "de": "Wir haben fünf Typen von KI-Agenten auf ImmobilienScout24 geschickt, um eine 3-Zimmer-Mietwohnung in München unter 1.500 Euro kalt zu finden (dieselbe unbranded-Probe wie für Vonovia). Ein einfacher HTTP-Abruf lieferte die 'Ich bin kein Roboter'-Challenge-Seite; der Coding-Agent stieß auf dieselbe Wand. Standard-Browser-Läufe erreichten 3 von 3 Erfolg und hielten den Filter (München, 3 Zimmer, bis 1.500 Euro kalt) und eine Ergebnisseite mit 252 qualifizierenden Listings. Der autonome Agent erreichte das Marktplatz-Lead-Formular auf einem qualifizierenden Exposé (Kontaktfelder sichtbar plus 'Abschicken'-Submit-Button). Drei von fünf Agentenklassen erreichten das Lead-Formular; die Surface ist per Design browser-gegated." }, "scopeShift": { "en": "This is one filter set in one city. Scout24 lists hundreds of thousands of rentals and sales across Germany; the marketplace surface behaves similarly across them.", "de": "Das ist ein Filtersatz in einer Stadt. Scout24 listet hunderttausende Miet- und Kaufobjekte in Deutschland; die Marktplatz-Surface verhält sich über alle ähnlich." }, "agentMatrix": [ { "type": "text", "status": "blocked", "note": "HTTP returned the 'Ich bin kein Roboter' challenge page; no listings or contact entry points exposed in HTML" }, { "type": "search", "status": "pending", "note": "LLM search runs pending Cody Gate-1 batch" }, { "type": "code", "status": "blocked", "note": "Coding agent hit the same captcha wall; filter URLs are addressable, but the server returns a robot check" }, { "type": "browser", "status": "success", "note": "3/3 standard browser runs preserved the filtered Munich + 3-rooms + ≤€1,500 search and showed visible qualifying supply" }, { "type": "full_automation", "status": "success", "note": "Reached the marketplace lead form on a qualifying expose; visible contact fields plus login prompt and 'Abschicken' submit" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 3 Slow Lane (a fleet wave Real Estate, marketplace subject). Single measured task (3-Zimmer-Mietwohnung Munich, ≤€1.500 kalt, lead_ready close state via marketplace lead form). Same unbranded informational probe as Vonovia by design. AI Visibility 37.22 (18/18 valid datapoints across 3 providers); AI Usability derived from a fleet wave per-breed access profile (HTTP + coding blocked at captcha; standard browser 3/3 holds the filtered search; autonomous agent opens the marketplace lead form). Channel split grounded via channel-derive.py (competing portals mentioned in 13/18 Gate-1 responses, ImmoScout24 own-domain in 4/18). Confidence C; classified as marketplace per Resolver C3, never blended into the brand ranking.", "methodologyUrl": "https://www.hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "ImmoScout24 — 3-Zimmer-Mietwohnung Munich (marketplace lead)", "de": "ImmoScout24 — 3-Zimmer-Mietwohnung München (Marktplatz-Lead)" }, "closeState": "lead_ready", "intermediaryMode": "structural", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "HTTP and coding agent blocked at the 'Ich bin kein Roboter' captcha; standard browser 3/3 preserves the filtered search; autonomous agent reaches the marketplace lead form end to end. Three of five agent classes reach the lead form; the surface is browser-gated by design. Marketplace lane, not brand ranking.", "de": "HTTP und Coding-Agent blockiert an der 'Ich bin kein Roboter'-Captcha; Standard-Browser 3/3 hält die gefilterte Suche; autonomer Agent erreicht das Marktplatz-Lead-Formular durchgehend. Drei von fünf Agentenklassen erreichen das Lead-Formular; die Surface ist per Design browser-gegated. Marktplatz-Lane, kein Brand-Ranking." } } ], "scoreHistory": [ { "date": "2026-05-23", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W3-SLOW", "protocolVersion": "ars-methodology/v1.1", "summary": "First v3 measurement. AI Visibility 37.22 (18/18 valid datapoints, 3 providers, DE). AI Usability derived from a fleet wave per-breed access profile (HTTP and coding agent blocked at the 'Ich bin kein Roboter' captcha; standard browser 3/3 preserves the filtered Munich + 3-rooms + ≤€1,500 search; autonomous agent reaches the marketplace lead form end to end). Three of five agent classes reach the lead form. Marketplace subject (subject_type=marketplace), rendered in a separate marketplace lane, never blended into the brand ranking. Same unbranded informational probe as Vonovia by design (13/18 competing portals captured the query; ImmoScout24 own-domain in 4/18). Confidence C, single task." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "actionability", "archetypeLabel": { "en": "actionability", "de": "Actionability" }, "source": "brand", "diagnosis": { "en": "Scout24 is the marketplace counterpart in this measurement, not a brand-owned surface. On product discovery, the browser is the access unlock: the captcha turns away HTTP and a coding agent, but every browser-class agent reaches the lead form. The honest classification here is \"marketplace lead-ready, browser-only path\", and the right place to render that is a separate marketplace lane, not blended into the brand ranking.", "de": "Scout24 ist das Marktplatz-Pendant in dieser Messung, keine markeneigene Surface. In der Produkt-Discovery ist der Browser der Zugangsschlüssel: die Captcha weist HTTP und einen Coding-Agenten ab, aber jede Browser-Klasse erreicht das Lead-Formular. Die ehrliche Einordnung hier ist \"marktplatz lead-bereit, browser-only Pfad\", und der richtige Ort, um das darzustellen, ist eine eigene Marktplatz-Lane, nicht ins Brand-Ranking gemischt." }, "evidence": { "en": "The marketplace surface is browser-only by design; raw HTTP hits a captcha, but every browser-class agent reaches the lead form.", "de": "Die Marktplatz-Surface ist per Design browser-only; ein einfacher HTTP-Abruf stößt auf eine Captcha-Wand, aber jede Browser-Klasse erreicht das Lead-Formular." }, "question": { "en": "The question this raises: where would deeper Action-pathway measurement — handoff stability, deep-link routing, structured booking endpoints — sharpen the read?", "de": "Die Frage daraus: Wo würde tiefere Action-Pfad-Messung — Handoff-Stabilität, Deep-Link-Routing, strukturierte Booking-Endpunkte — die Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "Marketplace lane mechanics, not brand-surface repair. A separate marketplace render section that names Scout24 alongside Immowelt and Kleinanzeigen for the discovery question, a browser-readable lead-form contract that holds across the marketplace path, and citeable evidence so an answer engine surfaces the marketplace alongside the landlord on the same query.", "de": "Marktplatz-Lane-Mechanik, keine Marken-Surface-Reparatur. Eine separate Marktplatz-Render-Sektion, die Scout24 neben Immowelt und Kleinanzeigen für die Discovery-Frage nennt, ein browser-lesbarer Lead-Formular-Vertrag, der über den Marktplatz-Pfad hält, und zitierbare Evidenz, damit eine Antwortmaschine den Marktplatz neben dem Vermieter auf derselben Frage zeigt." }, "proof": { "en": "The proof here is not more listings. It is the marketplace and the landlord appearing on the same query without competing for the same rank slot, re-measured each wave.", "de": "Der Beweis hier ist nicht mehr Listings. Es ist, dass Marktplatz und Vermieter auf derselben Frage erscheinen, ohne um denselben Rangplatz zu konkurrieren, neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20Scout24" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20Scout24" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20Scout24" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · Scout24 Wave Q2 2026", "accessedAt": "2026-05-23", "supports": [ "AI Visibility score 37.22 (18/18 valid datapoints across 3 providers)", "Marketplace classification confirmed (competing portals captured 13/18 responses; ImmoScout24 own-domain 4/18)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "Hyperize fleet · a fleet wave Real Estate (access profile)", "accessedAt": "2026-05-23", "supports": [ "how each kind of agent fared (HTTP captcha-blocked, browser 3/3 holds filtered search, ACT reaches marketplace lead form)", "the close state reached (lead_ready via marketplace expose contact flow)", "Five-Agents-Five-Answers passing 3/5", "marketplace subject classification (subject_type marketplace, render lane marketplace_only)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Task Selection Doctrine", "accessedAt": "2026-05-23", "supports": [ "fairness declaration", "Resolver C3 marketplace-classification rule" ], "url": "https://www.hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }