Original research · Real Estate

Vonovia.

Last measured · 23 May 2026 Wave · Q2-2026-W3-SLOW Tier · proprietary Confidence · C
Brand
Vonovia SE
Agent success

On the unbranded question the portals capture the search.

Bottleneck Interception
Intercepted before the brand is the answer.
4.8 /10
Agent Success Score
AI Visibility 43 / 100

Found & recommended by AI agents

AI Usability 46 / 100

Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.

Coverage · 1 of 6 lanes measured Commerce lane · Wave Q2-2026-W3-SLOW
Commerce 4.8
Talent
After-sales
Procurement
Investor
Press

This page measures the commerce lane: can an agent find Vonovia, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.

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The test

Portals own the unbranded search. The landlord surface itself is agent-ready end to end.

We asked five kinds of AI agent to find a 3-room rental in Munich under €1,500 cold and start a landlord contact on vonovia.de. A plain HTTP fetch read the Kaltmiete (€1,891), Warmmiete (€2,150), and address from the SSR listing without JS execution. The coding agent extracted the same listing data. The standard browser reached the listing detail in two of three runs; the only drop was the homepage search-to-listing handoff. The autonomous agent reached the contact overlay with all six visible inquiry fields and the 'Absenden' submit button. Five out of five agent classes reached at least the listing; the inquiry overlay opened end to end without authentication.

One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:

Plain reader reads your raw page text, no browser Succeeded
Search assistant finds you through search Not yet run
Coding agent a script hitting your site Succeeded
Computer-use agent clicks and types like a person Partial
Autonomous operator runs the whole task unattended Succeeded

Scope. This is one listing in one city. Vonovia operates hundreds of thousands of units across Germany, each with its own listing and inquiry flow.

Commerce lane

Found, and able to transact?

Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.

AI Visibility

When someone asks an agent to find a property, does it route to Vonovia?

43 / 100

Vonovia comes up about four times in ten. The rest of the time, an agent recommends an alternative first.

Discoverability · 18-datapoint audit
AI Usability

Once an agent is on Vonovia's site, can it book a viewing?

46 / 100

Search-class agents surface contact-ready in some runs; the full agent-fleet access profile lands in a later wave.

Evidence · 70 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.

What's next

What this means for Vonovia.

Diagnosis

On product discovery, Vonovia is not failing on the surface; the listing reads clean and the inquiry overlay opens for every measured agent class. It loses at the entry point: the unbranded Munich-rental question routes to ImmoScout24 and Immowelt before it routes to Vonovia. Found via the portals, completed by every agent that arrives.

What changes the outcome

Discovery packaging, not surface repair. Answer Pages for the rental questions a tenant asks before naming a portal, Concept Pages that own the landlord-vs-portal vocabulary, Reference Pages that concentrate Vonovia's per-city listing authority, so the unbranded Munich question names Vonovia before ImmoScout24 frames the shortlist.

What proof looks like

The proof isn't more listings. It's agents surfacing Vonovia on broad rental prompts, not only when the landlord is already named, re-measured each wave.

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Channel position

Listing portals capture 83% of property demand before Vonovia.

Across the 18 Gate-1 responses, 83% routed the Munich-rental question through a displacing portal (Immowelt in 14, ImmoScout24 in 11, wg-gesucht in 11, Kleinanzeigen in 9); vonovia.de was named directly in 9 of 18 (50%). The portals dominate the unbranded informational probe; on the branded comparative and transactional probes vonovia.de appears alongside them. Vonovia and Scout24 share the identical informational probe ('Wie finde ich eine 3-Zimmer-Mietwohnung in München bis 1.500 Euro kalt?'), so the contrast measures whether agents surface the landlord or the portal on a single query: the portal mentions outnumber landlord mentions by a wide margin.

50% direct
83% via intermediary

Intermediaries Immowelt · ImmoScout24 · wg-gesucht · Kleinanzeigen

Frozen task slate

Hyperize-selected tasks.

One task from the public sector grid. Task list is frozen before each wave runs.

Vonovia — 3-Zimmer-Mietwohnung München (Kontakt)

Close state
contact-ready
Bottleneck
HTTP reads Kaltmiete + Warmmiete + address from SSR; coding extracts the same; standard browser 2/3 (drop is homepage search-to-listing handoff); autonomous agent opens the landlord-owned inquiry overlay end to end. All five agent classes reach at least the listing. The dominant gap is discovery: the unbranded query routes to ImmoScout24 and Immowelt.

Fairness note

Wave 3 Slow Lane (a fleet wave Real Estate). Single measured task (3-Zimmer-Mietwohnung in München bis 1.500 Euro kalt, contact_ready close state via landlord-owned inquiry overlay). AI Visibility 42.78 (18/18 valid datapoints across 3 providers, unbranded informational + branded comparative + branded transactional); AI Usability derived from a fleet wave per-breed access profile (5/5 agent classes reach the listing; 2/3 standard browser runs reach listing detail; the autonomous agent opens the contact overlay end to end). Channel split grounded via channel-derive.py (intermediary in 15/18 Gate-1 responses, own-domain in 9/18). Confidence C, single task; Fairness Review pending the sector fairness grid.

Methodology

How the score was produced.

Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]

AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]

Formula

Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)

On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.

Measurement scope

Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.

History

Measurement timeline.

Each wave appends; nothing overwrites. Frozen Wave Rule.

  1. Entry · 01

    23 May 2026

    Wave · Protocol

    WAVE-Q2-2026-W3-SLOW

    ars-methodology/v1.1

    First v3 measurement. AI Visibility 42.78 (18/18 valid datapoints, 3 providers, DE, unbranded informational + branded comparative + branded transactional). AI Usability derived from a fleet wave per-breed access profile (5/5 agent classes reach listing; HTTP reads SSR listing; coding extracts; standard browser 2/3 reaches listing detail; autonomous agent opens landlord-owned inquiry overlay end to end). The unbranded informational query is intentionally identical to Scout24's, so the Third-Party Interception contrast measures landlord-vs-portal surfacing on a single probe (15/18 portal capture, 9/18 landlord direct). Confidence C, single task.

Sources

Evidence and provenance.

Public methodology references and internal evidence pointers behind every claim above.

  1. [S1]

    Gate-1 audit run · Vonovia Wave Q2 2026

    Accessed · 23 May 2026

    Internal · Hyperize evidence

    • · AI Visibility score 42.78 (18/18 valid datapoints across 3 providers)
    • · Third-Party Interception read (15/18 portal capture, 9/18 landlord direct mentions)
  2. [S2]

    Hyperize fleet · a fleet wave Real Estate (access profile)

    Accessed · 23 May 2026

    Internal · Hyperize evidence

    • · how each kind of agent fared (HTTP reads SSR listing, coding extracts, browser 2/3, ACT opens inquiry overlay)
    • · the close state reached (contact_ready, landlord-owned inquiry overlay visible)
    • · the tested product (3-room Munich rental, Kaltmiete €1,891, Warmmiete €2,150)
    • · Five-Agents-Five-Answers passing 5/5, sub_pilot false
  3. Accessed · 23 May 2026

    Public · hyperize.ai

    • · fairness declaration
    • · Third-Party Interception framing
Last updated · 23 May 2026 Next review · 30 Sept 2026 Wave · Q2-2026-W3-SLOW Tier · proprietary Confidence · C Index score · 4.8/10 Machine-readable record

Editorial coverage

The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).

Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.