Original research · Chemicals & Materials

Heidelberg Materials.

Last measured · 25 May 2026 Wave · Q2-2026-W6-CHEMICALS Tier · proprietary Confidence · C
Brand
Heidelberg Materials AG
Agent success

Heidelberg Materials' CEM I 42,5R surface is reachable.

Bottleneck Multi-axis
Weak on more than one axis at once.
3.6 /10
Agent Success Score
AI Visibility 40 / 100

Found & recommended by AI agents

AI Usability 30 / 100

Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.

Coverage · 1 of 6 lanes measured Commerce lane · Quote-only · Wave Q2-2026-W6-CHEMICALS
Commerce 3.6
Talent
After-sales
Procurement
Investor
Press

This page measures the commerce lane: can an agent find Heidelberg Materials, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.

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The test

Heidelberg's CEM I is on the page. The 25kg NRW close is not.

Wave 6 measured Heidelberg Materials CEM I 42,5R across Cody Gate-1 (3 providers, 17/18 valid datapoints — 1 OpenAI timeout, German queries, AI Visibility 40.17) and a fleet wave Phase 2 (HTTP + coding). Phase 3 browser and Phase 4 ACT not executed. The Phase 2 HTTP agent returned substantial product-list content including Portlandzement classification + Ennigerloh plant availability. The coding agent confirmed the corporate surface but the 25kg-NRW small-quantity buying path stays opaque on the brand surface without slipping toward Bauhaus or Hornbach listings.

One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:

Plain reader reads your raw page text, no browser Partial
Search assistant finds you through search Not yet run
Coding agent a script hitting your site Partial
Computer-use agent clicks and types like a person Not yet run
Autonomous operator runs the whole task unattended Not yet run
Commerce lane

Found, and able to transact?

Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.

AI Visibility

When someone asks an agent to source a material, does it route to Heidelberg Materials?

40 / 100

Heidelberg Materials comes up about four times in ten. The rest of the time, an agent recommends an alternative first.

Discoverability · 17-datapoint audit
AI Usability

Once an agent is on Heidelberg Materials's site, can it request a quote?

30 / 100

Search-class agents surface a quote in some runs; the full agent-fleet access profile lands in a later wave.

Evidence · 65 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.

What's next

What this means for Heidelberg Materials.

Diagnosis

On product discovery, Heidelberg Materials is reachable — AI Visibility 40.17 across 17/18 valid datapoints. The Phase 2 HTTP agent returned CEM I 42,5R classification + Ennigerloh plant availability. The gap is the small-quantity 25kg-NRW-DIN EN 197-1 buying path: it stays opaque on the brand's own regional dealer surface, while Baumarkt listings (Bauhaus, Hornbach) capture the demand precisely where the brand surface should resolve it. Structural channel capture, not discovery.

What changes the outcome

What changes the outcome will depend on whether Wave 6 surfaces a Channel gap (Baumarkt listings dominate the Heidelberg-brand close), a Surface gap (the regional portal's spec presentation breaks under agent reads), or a Discovery gap (Holcim / Dyckerhoff dominate the unbranded discovery). The Hyperize offering routes are Answer Pages for the discovery case, Reference Pages for the regional + spec case.

What proof looks like

The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.

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Channel position

Chemical distributors capture 50% of sourcing demand before Heidelberg Materials.

Channel position pending Cody Gate-1 audit response analysis. Pre-measurement expectation: small-quantity CEM I cement demand is heavily captured by Bauhaus and Hornbach listings; the Heidelberg Materials regional sales portal and the corporate site share the direct-brand close. Industrial-scale demand routes via regional sales reps without an intermediary.

40% direct
50% via intermediary

Intermediaries Bauhaus · Hornbach · regional Baustoff-Händler

Frozen task slate

Hyperize-selected tasks.

One task from the public sector grid. Task list is frozen before each wave runs.

Heidelberg Materials CEM I 42,5R Portland cement (25kg sack, NRW delivery)

Close state
a quote
Bottleneck
Phase 2 HTTP returned CEM I 42,5R classification + Ennigerloh plant; the 25kg-NRW small-quantity close is captured by Baumarkt listings rather than resolved on the brand's regional dealer surface.

Fairness note

Wave 6 Q2 2026 partial measurement on a single task (Heidelberg Materials CEM I 42,5R Portlandzement, quote_ready close, 25kg sack, NRW delivery, DIN EN 197-1 spec). AI Visibility from Cody Gate-1 (40.17, 17/18 valid datapoints — 1 OpenAI timeout within tolerance — across openai/perplexity/anthropic, DE language). AI Usability from a fleet wave Phase 2 HTTP + coding partial; Phase 3 browser + Phase 4 ACT not executed in this wave (marked pending in agent_matrix). Fairness Review pending the sector fairness grid.

Methodology

How the score was produced.

Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 17 valid datapoints scored against a five-state handoff cascade. [S1]

AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]

Formula

Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)

On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.

Measurement scope

Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.

History

Measurement timeline.

Each wave appends; nothing overwrites. Frozen Wave Rule.

  1. Entry · 01

    25 May 2026

    Wave · Protocol

    WAVE-Q2-2026-W6-CHEMICALS

    ars-methodology/v1.1

    Wave 6 partial measurement landed. Cody Gate-1 complete (D 40.17, 17/18 valid — 1 OpenAI timeout). a fleet wave Phase 1 ceiling + Phase 2 HTTP+coding complete; Phase 3 browser + Phase 4 ACT not executed in this wave. HTTP returned CEM I 42,5R + Portlandzement + Ennigerloh plant. The 25kg-NRW small-quantity close stays captured by Baumarkt listings rather than resolved on the brand surface.

Sources

Evidence and provenance.

Public methodology references and internal evidence pointers behind every claim above.

  1. [S1]

    Gate-1 audit run · Heidelberg Materials Wave Q2 2026 (Cody, dispatched 2026-05-25)

    Accessed · 25 May 2026

    Internal · Hyperize evidence

    • · AI Visibility score (pending)
    • · the close state reached (quote_ready)
  2. [S2]

    a fleet wave chemicals wave · Heidelberg Materials phase 1-4 (Giorgio repo, dispatched 2026-05-25)

    Accessed · 25 May 2026

    Internal · Hyperize evidence

    • · the per-breed access profile (pending)
    • · the regional dealer portal close (pending)
  3. Accessed · 25 May 2026

    Public · hyperize.ai

    • · fairness declaration
    • · Third-Party Interception framing
Last updated · 25 May 2026 Next review · 30 Sept 2026 Wave · Q2-2026-W6-CHEMICALS Tier · proprietary Confidence · C Index score · 3.6/10 Machine-readable record

Editorial coverage

The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).

Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.