Original research · Tech & Telecom

SAP.

Last measured · 28 May 2026 Wave · Q2-2026-W11-CENSUS Tier · proprietary Confidence · C
Brand
SAP SE
Agent success

SAP owns the S/4HANA story.

Bottleneck Interception
Intercepted before the brand is the answer.
29 /100
AI Visibility Usability pending
AI Visibility 29 / 100

Found & recommended by AI agents

AI Usability pending

Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.

Coverage · 2 of 6 lanes measured Commerce lane · Quote-only · Wave Q2-2026-W11-CENSUS
Commerce
Talent usability measured
After-sales
Procurement
Investor
Press

This page measures two lanes. Commerce: can an agent find SAP, and once it arrives, transact. Talent: can a candidate's agent find an open engineering role on SAP's own career surface and prepare the application. After-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.

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The test

SAP's site holds up. System integrators own the deal end to end.

We asked AI assistants to pick a cloud ERP for a mid-market manufacturer: 18 measurements across three AI providers, in German, zero errors. The full agent test is still ahead; a follow-up measurement is scheduled.

The sap.com site holds up. AI can read the S/4HANA Cloud story, the edition split, and the industry solutions. The deal happens elsewhere: Accenture, Deloitte, Capgemini, PwC and the SAP partner ecosystem run the demo, scope the project, and own the multi-year contract.

The second risk is SAP's own portfolio. S/4HANA is the ERP; SuccessFactors is HR, Ariba is procurement, Concur is expenses, BTP is the platform. An ERP question must not end at SuccessFactors, and a mid-market question not at Business One.

One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:

Plain reader reads your raw page text, no browser Not yet run
Search assistant finds you through search Partial
Coding agent a script hitting your site Not yet run
Computer-use agent clicks and types like a person Not yet run
Autonomous operator runs the whole task unattended Not yet run
Commerce lane

Found, and able to transact?

Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.

AI Visibility

When someone asks an agent to choose a cloud ERP platform, does it route to SAP?

29 / 100

SAP comes up about a quarter of the time. The rest of the time, an agent recommends an alternative first.

Discoverability · 18-datapoint audit
AI Usability

Once an agent is on SAP's site, can it request a demo or quote?

/ 100

Search-class agents surface a quote in some runs; the full agent-fleet access profile lands in a later wave.

Evidence · 65 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.

Talent lane

The talent lane.

A candidate's agent, sent to find an open software-engineering role at SAP and prepare the application. Same brand, second surface: the career portal.

AI Usability · Talent lane

Readable posting, unresolved apply step.

Both non-browser agent classes read the full posting server-side as plain HTML prose with schema.org Microdata (no JobPosting JSON-LD, no JS rendering needed for the JD itself); the linked application entry sits on a robots-disallowed path that redirects to the domain root under a raw request, so whether a SuccessFactors login wall or a direct form follows cannot be resolved without browser-side JavaScript execution.

Furthest close-state reached: spec match · frozen task locked 2026-07-02

58 AI Usability / 100 · derived, not hand-rated
Plain reader fetches the posting page raw, no browser pass Plain curl (standard browser UA, single request, no retry needed) against the jobs.sap.com posting-detail URL returned HTTP 200, 107700 bytes. Full job title, "What you will bring" (requirements), "What you will do" and
Coding agent parses the posting into structured fields pass No JobPosting JSON-LD ("application/ld+json") present on this page — zero such blocks in the response. Spec was instead extracted via schema.org Microdata (itemscope/itemprop attributes: itemtype "http://schema.org/JobPo
Computer-use agent clicks through the career portal like a person untested

The score above is provisional where a class shows untested: untested classes are excluded from the calculation, so the pending check can only confirm or raise the value, never silently lower it.

AI Visibility · in measurement — the audit run for this lane has not landed yet. No Talent-lane composite is shown until both axes are measured.

What this does not yet cover

This measurement did not submit an application, upload any file, create an account, or log in. Only the GET-reachable posting-detail page and a raw GET on the linked apply-entry URL were inspected; the apply URL's 301 redirect to the domain root was observed at the HTTP layer only — no browser/JS execution was used to follow the client-side/SuccessFactors route further. Whether login is required, what artefacts (CV/cover letter) are needed, and the real form length remain unconfirmed and are deferred to the Phase C browser pass.

Fairness note

This measurement read one live, regular SAP engineering posting on jobs.sap.com, SAP's own careers domain, and tested how reliably machines can find and extract it. No application was submitted, no account was created, and no personal data was used. SAP's posting is fully machine-readable server-side, which few large career sites achieve; the application entry point could not be conclusively assessed without executing browser JavaScript, so it is recorded as unresolved rather than as a defect, and any login requirement in SAP's application process is documented as a fact, not counted against the score.

What's next

What this means for SAP.

Diagnosis

On product discovery, SAP is not lacking findability. The brand is Europe's largest software company, named in every mid-market ERP question alongside Oracle and Microsoft. The gap is the partner-intermediated deal mode: the ERP decision does not close on sap.com, it runs through system integrators (Accenture, Deloitte, Capgemini, PwC) who scope, implement, and own the contract. The agent reaches SAP, reads the S/4HANA Cloud story, then the deal routes through an integrator. SAP owns the S/4HANA story, the integrator owns the deal. A second layer is product disambiguation: the agent must resolve an ERP query to S/4HANA, not to SuccessFactors or Ariba, and a mid-market query to S/4HANA Cloud, not to Business One.

What changes the outcome

What changes the outcome works on both layers. The brand-own page surfaces the S/4HANA story cleanly. The remaining levers: route the agent from the platform story to the right implementation partner for a scoped demo, and make the product boundary unambiguous so an ERP query never resolves to an HR or procurement module. Named Hyperize offerings here: Answer Pages on "Welches SAP-Produkt ist das ERP fuer den Mittelstand und welcher Partner implementiert es?" that bind the ERP query to S/4HANA Cloud and route to the partner-demo channel, and Reference Pages that make the named instruments (the S/4HANA vs SuccessFactors vs Ariba product map, the public-vs-private edition split, the partner-locator by industry) agent-readable. If your product is sold through a partner channel and the buy is a project, this is the AI test that decides whether agents reach you before the integrator shortlist hardens.

What proof looks like

The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.

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Channel position

System integrators and implementation partners capture 70% of enterprise software demand before SAP.

Third-Party Interception derived from AI Visibility response analysis: the partner-intermediated deal mode applies, and at the strongest level of this wave. Enterprise ERP deals route through system integrators (Accenture, Deloitte, Capgemini, PwC) and the SAP partner ecosystem, which run the demo, scope the implementation, and own the contract. The agent surfaces the integrator layer alongside SAP's direct S/4HANA Cloud product story; the buyer never transacts with SAP directly.

30% direct
70% via intermediary

Intermediaries Accenture · Deloitte · Capgemini · PwC

Frozen task slate

Hyperize-selected tasks.

One task from the public sector grid. Task list is frozen before each wave runs.

SAP S/4HANA Cloud ERP for a mid-market manufacturer (~500M EUR revenue, international sites)

Close state
a quote
Bottleneck
Brand surface carries the S/4HANA Cloud story and the demo request; system-integrator intermediation (Accenture / Deloitte / Capgemini / PwC) captures the demo-scope-contract close, and the multi-product portfolio risks an ERP query resolving to SuccessFactors or Ariba.

Fairness note

Wave 11 Q2 2026 partial measurement. Single task (SAP S/4HANA Cloud ERP for a mid-market manufacturer, ~500M EUR revenue with international sites, quote_ready close). AI Visibility from the audit pass (Q2-2026, openai/perplexity/anthropic, DE language, 18/18 valid datapoints). AI Usability axis pending the agent-fleet run (scheduled for a later wave) — current Usability score reflects structural defaults for the quote_ready close, not a measured per-class access profile. Fairness Review pending the sector fairness grid.

Methodology

How the score was produced.

Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]

AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]

Formula

Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)

On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.

Measurement scope

Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.

History

Measurement timeline.

Each wave appends; nothing overwrites. Frozen Wave Rule.

  1. Entry · 01

    28 May 2026

    Wave · Protocol

    WAVE-Q2-2026-W11-CENSUS

    ars-methodology/v1.1

    Wave 11 partial measurement landed. AI Visibility pass complete (18/18 valid, 0 errors). The agent-fleet run is scheduled for a later wave — Usability axis on this wave reflects structural defaults for the quote_ready close. Producer-page survival of the S/4HANA story confirmed by the AI Visibility response analysis; system-integrator channel position derived from the AI Visibility response texts (Accenture / Deloitte / Capgemini / PwC dominate the deal layer). Product-disambiguation risk (S/4HANA vs SuccessFactors / Ariba; S/4HANA Cloud vs Business One) flagged for the diagnosis.

Sources

Evidence and provenance.

Public methodology references and internal evidence pointers behind every claim above.

  1. [S1]

    AI Visibility audit · SAP Wave Q2 2026 (dispatched 2026-05-28)

    Accessed · 28 May 2026

    Internal · Hyperize evidence

    • · AI Visibility score
    • · the close state reached (quote_ready)
  2. [S2]

    Agent-fleet run · SAP phase 1-4 (queued)

    Accessed · 28 May 2026

    Internal · Hyperize evidence

    • · the per-class access profile (a later wave)
  3. Accessed · 28 May 2026

    Public · hyperize.ai

    • · fairness declaration
    • · Third-Party Interception framing
Last updated · 28 May 2026 Next review · 30 Sept 2026 Wave · Q2-2026-W11-CENSUS Tier · proprietary Confidence · C AI Visibility · 29/100 Machine-readable record
Universe: DAX 40 composition as of 2026-07-01, reviewed after each Deutsche Boerse index review.

Editorial coverage

The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).

Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.