Original research · Tech & Telecom

SAP.

Last measured · 28 May 2026 Wave · Q2-2026-W11-CENSUS Tier · proprietary Confidence · C
Brand
SAP SE
Agent success

SAP owns the S/4HANA story.

Bottleneck Interception
Intercepted before the brand is the answer.
29 /100
AI Visibility Usability pending
AI Visibility 29 / 100

Found & recommended by AI agents

AI Usability pending

Search-class agents touched the close in some runs; the full agent-fleet access profile lands in a later wave.

Coverage · 1 of 6 lanes measured Commerce lane · Quote-only · Wave Q2-2026-W11-CENSUS
Commerce
Talent
After-sales
Procurement
Investor
Press

This page measures the commerce lane: can an agent find SAP, and once it arrives, transact. Talent, after-sales, procurement, investor and press lanes run on different surfaces and are not yet measured.

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The test

Brand surface survives. System integrators own the deal end to end.

Wave 11 measured SAP mid-market cloud-ERP selection across Cody Gate-1 (3 providers, 18 datapoints, German queries, 0 errors). FLEET enrichment is queued for Wave 11b. The sap.com surface carries the S/4HANA Cloud specification, the public-versus-private edition split, and the industry-solution catalogue. The brand surface is text-readable and code-extractable for the platform story; the per-breed access profile under a real agent-fleet test lands in Wave 11b. The ERP decision for a mid-market manufacturer is intermediated by system integrators. Accenture, Deloitte, Capgemini, PwC, and the wider SAP partner ecosystem run the demo, scope the implementation, write the statement of work, and own the multi-year contract. SAP builds the platform. The integrator runs the deal. One boundary worth stating plainly: S/4HANA is the ERP. SuccessFactors is HR, Ariba is procurement, Concur is expense, BTP is the platform layer. An ERP query that lands on SuccessFactors is a wrong-product miss, and a mid-market query that lands on Business One is a wrong-tier miss.

One label, many breeds. From a plain reader to an autonomous operator, the kinds behind ChatGPT, Perplexity, and Claude Code:

Plain reader reads your raw page text, no browser Not yet run
Search assistant finds you through search Partial
Coding agent a script hitting your site Not yet run
Computer-use agent clicks and types like a person Not yet run
Autonomous operator runs the whole task unattended Not yet run
Commerce lane

Found, and able to transact?

Two questions, measured separately. A brand can be recommended and still un-buyable, or perfectly buyable and never found.

AI Visibility

When someone asks an agent to choose a cloud ERP platform, does it route to SAP?

29 / 100

SAP comes up about a quarter of the time. The rest of the time, an agent recommends an alternative first.

Discoverability · 18-datapoint audit
AI Usability

Once an agent is on SAP's site, can it request a demo or quote?

/ 100

Search-class agents surface a quote in some runs; the full agent-fleet access profile lands in a later wave.

Evidence · 65 / 100 A measure of how provable and consistent the result is, grounded in cross-method ground-truth agreement (the methods that ran returned the same price), not a separate measured run. A confidence layer on the two scores above, not a third sales axis.

What's next

What this means for SAP.

Diagnosis

On product discovery, SAP is not lacking findability. The brand is Europe's largest software company, named in every mid-market ERP question alongside Oracle and Microsoft. The gap is the partner-intermediated deal mode: the ERP decision does not close on sap.com, it runs through system integrators (Accenture, Deloitte, Capgemini, PwC) who scope, implement, and own the contract. The agent reaches SAP, reads the S/4HANA Cloud story, then the deal routes through an integrator. SAP owns the S/4HANA story, the integrator owns the deal. A second layer is product disambiguation: the agent must resolve an ERP query to S/4HANA, not to SuccessFactors or Ariba, and a mid-market query to S/4HANA Cloud, not to Business One.

What changes the outcome

What changes the outcome works on both layers. The brand-own page surfaces the S/4HANA story cleanly. The remaining levers: route the agent from the platform story to the right implementation partner for a scoped demo, and make the product boundary unambiguous so an ERP query never resolves to an HR or procurement module. Named Hyperize offerings here: Answer Pages on "Welches SAP-Produkt ist das ERP fuer den Mittelstand und welcher Partner implementiert es?" that bind the ERP query to S/4HANA Cloud and route to the partner-demo channel, and Reference Pages that make the named instruments (the S/4HANA vs SuccessFactors vs Ariba product map, the public-vs-private edition split, the partner-locator by industry) agent-readable. If your product is sold through a partner channel and the buy is a project, this is the AI test that decides whether agents reach you before the integrator shortlist hardens.

What proof looks like

The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.

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Channel position

System integrators and implementation partners capture 70% of enterprise software demand before SAP.

Third-Party Interception derived from Cody Gate-1 response analysis: the partner-intermediated deal mode applies, and at the strongest level of this wave. Enterprise ERP deals route through system integrators (Accenture, Deloitte, Capgemini, PwC) and the SAP partner ecosystem, which run the demo, scope the implementation, and own the contract. The agent surfaces the integrator layer alongside SAP's direct S/4HANA Cloud product story; the buyer never transacts with SAP directly.

30% direct
70% via intermediary

Intermediaries Accenture · Deloitte · Capgemini · PwC

Frozen task slate

Hyperize-selected tasks.

One task from the public sector grid. Task list is frozen before each wave runs.

SAP S/4HANA Cloud ERP for a mid-market manufacturer (~500M EUR revenue, international sites)

Close state
a quote
Bottleneck
Brand surface carries the S/4HANA Cloud story and the demo request; system-integrator intermediation (Accenture / Deloitte / Capgemini / PwC) captures the demo-scope-contract close, and the multi-product portfolio risks an ERP query resolving to SuccessFactors or Ariba.

Fairness note

Wave 11 Q2 2026 partial measurement. Single task (SAP S/4HANA Cloud ERP for a mid-market manufacturer, ~500M EUR revenue with international sites, quote_ready close). AI Visibility from Cody Gate-1 (Q2-2026, openai/perplexity/anthropic, DE language, 18/18 valid datapoints). AI Usability axis pending FLEET enrichment (queued Wave 11b) — current Usability score reflects structural defaults for the quote_ready close, not a measured per-breed access profile. Fairness Review pending the sector fairness grid.

Methodology

How the score was produced.

Discoverability is audit-pipeline-derived. 3-provider sample (openai, perplexity, anthropic), 3 query variants per task, 2 runs per variant · 18 valid datapoints scored against a five-state handoff cascade. [S1]

AI Usability is derived from the access-profile above (usability-derivation/v1): how far the best agent reached (close state) modulated by how many agent classes succeeded. The per-class profile is the truth; the score is a reproducible summary of it, not a separate rating. Fleet phases (HTTP / Coding / Browser / ACT) produce the profile. [S2]

Formula

Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)

On a 0–100 scale, displayed 0–10. AI Usability bundles the agent's reach + completion; AI Visibility is audit-derived discoverability. Weighting is public; the per-prompt derivation is not.

Measurement scope

Confidence C · one measured task on a 3-provider track (openai, perplexity, anthropic). Confidence promotes to B with a second task plus a fourth provider on the next wave.

History

Measurement timeline.

Each wave appends; nothing overwrites. Frozen Wave Rule.

  1. Entry · 01

    28 May 2026

    Wave · Protocol

    WAVE-Q2-2026-W11-CENSUS

    ars-methodology/v1.1

    Wave 11 partial measurement landed. Cody Gate-1 complete (18/18 valid, 0 errors). FLEET queued for Wave 11b — Usability axis on this wave reflects structural defaults for the quote_ready close. Producer-page survival of the S/4HANA story confirmed by Cody response analysis; system-integrator channel position derived from Cody response texts (Accenture / Deloitte / Capgemini / PwC dominate the deal layer). Product-disambiguation risk (S/4HANA vs SuccessFactors / Ariba; S/4HANA Cloud vs Business One) flagged for the diagnosis.

Sources

Evidence and provenance.

Public methodology references and internal evidence pointers behind every claim above.

  1. [S1]

    Gate-1 audit run · SAP Wave Q2 2026 (Cody, dispatched 2026-05-28)

    Accessed · 28 May 2026

    Internal · Hyperize evidence

    • · AI Visibility score
    • · the close state reached (quote_ready)
  2. [S2]

    FLEET Wave 11b · SAP phase 1-4 (queued)

    Accessed · 28 May 2026

    Internal · Hyperize evidence

    • · the per-breed access profile (Wave 11b)
  3. Accessed · 28 May 2026

    Public · hyperize.ai

    • · fairness declaration
    • · Third-Party Interception framing
Last updated · 28 May 2026 Next review · 30 Sept 2026 Wave · Q2-2026-W11-CENSUS Tier · proprietary Confidence · C AI Visibility · 29/100 Machine-readable record

Editorial coverage

The DAX 40 Agent Success Index is a point-in-time snapshot of the agent-success of public digital touchpoints. Results are not statements about product quality, company performance, service quality, or the legal obligations of the brands named. Brand names and logos remain the property of their respective owners and are used solely for identification and reporting purposes in the context of editorial coverage (§ 23 MarkenG, Art. 5 GG).

Brands wishing to respond, engage, or correct a factual error may contact hello@hyperize.ai. Responses received are published in full alongside the findings. Full methodology and editorial-coverage notice: coverage statement.