{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/sap.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "SAP — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "SAP is Europe's largest software company, and S/4HANA Cloud is its flagship ERP for mid-market and enterprise. The sap.com surface carries the S/4HANA story and the demo request, but the deal closes through an implementation partner, not on the brand. Enterprise software has no self-service checkout: the close is a sales motion run with a system integrator. One boundary matters: S/4HANA is the ERP, not SuccessFactors or Ariba. Whether an agent shortlisting a mid-market ERP reaches SAP or routes through an integrator is what Wave 11 measures.", "de": "SAP ist Europas größtes Softwareunternehmen, und S/4HANA Cloud ist sein Flaggschiff-ERP für Mittelstand und Großunternehmen. Die sap.com-Surface trägt die S/4HANA-Story und die Demo-Anfrage, aber der Deal schließt über einen Implementierungspartner ab, nicht über die Marke. Enterprise-Software hat keinen Self-Service-Checkout: der Close ist eine Sales-Motion mit einem Systemintegrator. Eine Grenze zählt: S/4HANA ist das ERP, nicht SuccessFactors oder Ariba. Ob ein Agent, der ein Mittelstands-ERP shortlistet, SAP erreicht oder über einen Integrator routet, ist was Wave 11 misst." }, "summary": { "en": "SAP owns the S/4HANA story; system integrators own the deal.", "de": "SAP besitzt die S/4HANA-Story; Systemintegratoren besitzen den Deal." }, "brandName": "SAP", "legalEntity": "SAP SE", "daxTicker": "SAP", "sector": "tech_telecom", "sectorLabel": "Tech & Telecom", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-28", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W11-CENSUS", "url": "https://www.hyperize.ai/en/dax40-index/brands/sap", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/sap" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 29.44, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": null, "scoreNote": "Pending: no per-breed fleet usability run has landed yet (FLEET run queued). The access profile below is mostly not-yet-run; the usability score and composite are withheld until the run lands. AI Visibility is measured and reported standalone.", "accessProfile": [ { "agentClass": "text", "outcome": "pending" }, { "agentClass": "search", "outcome": "partial" }, { "agentClass": "code", "outcome": "pending" }, { "agentClass": "browser", "outcome": "pending" }, { "agentClass": "full_automation", "outcome": "pending" } ], "blockedClasses": [], "passClasses": [], "closeState": "quote_ready", "closeStateNote": null, "methodVersion": "fleet/measuredb", "provenance": "pending — no per-breed fleet usability run yet (FLEET run queued); usability score withheld until it lands" }, "evidence": { "score": 65, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": null, "scale100": null, "scale10": null, "status": "pending_usability", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Composite withheld: no per-breed fleet usability run has landed for this brand yet (FLEET run queued). AI Visibility is measured and reported standalone in commercialLane.visibility; a composite is only emitted once AI Usability is measured." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 29.44, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": null, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 65, "methodVersion": "fleet/measuredb" } } }, "thirdPartyInterception": { "classification": "structural", "classificationLabel": "Structural", "directShare": 0.3, "intermediaryShare": 0.7, "intermediaryCaptureExamples": [ "Accenture", "Deloitte", "Capgemini", "PwC" ], "narrative": { "en": "Third-Party Interception derived from Cody Gate-1 response analysis: the partner-intermediated deal mode applies, and at the strongest level of this wave. Enterprise ERP deals route through system integrators (Accenture, Deloitte, Capgemini, PwC) and the SAP partner ecosystem, which run the demo, scope the implementation, and own the contract. The agent surfaces the integrator layer alongside SAP's direct S/4HANA Cloud product story; the buyer never transacts with SAP directly.", "de": "Third-Party Interception aus Cody-Gate-1-Antworten abgeleitet: partner-intermediierter Deal-Modus gilt, und auf der stärksten Stufe dieser Wave. Enterprise-ERP-Deals laufen über Systemintegratoren (Accenture, Deloitte, Capgemini, PwC) und das SAP-Partner-Ökosystem, die die Demo führen, die Implementierung scopen und den Vertrag besitzen. Der Agent zeigt die Integrator-Schicht neben SAPs direkter S/4HANA-Cloud-Produkt-Story; der Käufer transagiert nie direkt mit SAP." } }, "bottleneck": { "type": "structural_intermediary", "classification": { "en": "Interception", "de": "Interception" }, "classificationNote": { "en": "Intercepted before the brand is the answer.", "de": "Abgefangen, bevor die Marke die Antwort ist." }, "sentence": { "en": "SAP owns the S/4HANA story; system integrators own the deal.", "de": "SAP besitzt die S/4HANA-Story; Systemintegratoren besitzen den Deal." }, "executiveSummary": { "en": "Wave 11 partial: AI Visibility is measured live; AI Usability is a structurally derived interim value until FLEET enrichment lands in Wave 11b. SAP is findable by AI agents on the mid-market cloud-ERP query, and the sap.com surface carries the S/4HANA Cloud story, the editions split, and the industry-solution catalogue. Close-state quote_ready: enterprise software does not close on a self-service flow. System integrators and implementation partners (Accenture, Deloitte, Capgemini, PwC, plus the SAP partner ecosystem) intermediate the demo, the scoping, and the contract. SAP is the most intermediated brand in this wave: the buyer never transacts with SAP directly, the partner runs the deal end to end. If your product is sold through a partner channel and the buy is a project, not a click, this is the AI test that decides whether agents reach you before the integrator shortlist hardens.", "de": "Wave 11 Teilmessung: AI Visibility ist live gemessen; AI Usability ist ein strukturell abgeleiteter Interim-Wert, bis die FLEET-Anreicherung in Wave 11b landet. SAP ist für KI-Agenten auf der Mittelstands-Cloud-ERP-Query auffindbar, und die sap.com-Surface trägt die S/4HANA-Cloud-Story, den Editions-Split und den Branchenlösungs-Katalog. Close-State quote_ready: Enterprise-Software schließt nicht über einen Self-Service-Flow ab. Systemintegratoren und Implementierungspartner (Accenture, Deloitte, Capgemini, PwC, plus das SAP-Partner-Ökosystem) intermediieren die Demo, das Scoping und den Vertrag. SAP ist die am stärksten intermediierte Marke in dieser Wave: der Käufer transagiert nie direkt mit SAP, der Partner führt den Deal Ende zu Ende. Wenn das Produkt über einen Partner-Channel verkauft wird und der Kauf ein Projekt ist, kein Klick, ist das der AI-Test, der entscheidet, ob Agenten dich erreichen, bevor die Integrator-Shortlist sich verhärtet." } }, "testNarrative": { "verdict": { "en": "Brand surface survives. System integrators own the deal end to end.", "de": "Marken-Surface übersteht den Test. Systemintegratoren besitzen den Deal Ende zu Ende." }, "narrative": { "en": "Wave 11 measured SAP mid-market cloud-ERP selection across Cody Gate-1 (3 providers, 18 datapoints, German queries, 0 errors). FLEET enrichment is queued for Wave 11b. The sap.com surface carries the S/4HANA Cloud specification, the public-versus-private edition split, and the industry-solution catalogue. The brand surface is text-readable and code-extractable for the platform story; the per-breed access profile under a real agent-fleet test lands in Wave 11b. The ERP decision for a mid-market manufacturer is intermediated by system integrators. Accenture, Deloitte, Capgemini, PwC, and the wider SAP partner ecosystem run the demo, scope the implementation, write the statement of work, and own the multi-year contract. SAP builds the platform. The integrator runs the deal. One boundary worth stating plainly: S/4HANA is the ERP. SuccessFactors is HR, Ariba is procurement, Concur is expense, BTP is the platform layer. An ERP query that lands on SuccessFactors is a wrong-product miss, and a mid-market query that lands on Business One is a wrong-tier miss.", "de": "Wave 11 hat die SAP-Mittelstands-Cloud-ERP-Auswahl über Cody Gate-1 (3 Provider, 18 Datenpunkte, DE-Queries, 0 Fehler) gemessen. FLEET-Anreicherung ist für Wave 11b queued. Die sap.com-Surface trägt die S/4HANA-Cloud-Spezifikation, den Public-versus-Private-Editions-Split und den Branchenlösungs-Katalog. Die Marken-Surface ist text-readable und code-extractable für die Plattform-Story; das Per-Breed-Access-Profil unter einem echten Agent-Fleet-Test landet in Wave 11b. Die ERP-Entscheidung für einen mittelständischen Fertigungsbetrieb wird durch Systemintegratoren intermediiert. Accenture, Deloitte, Capgemini, PwC und das breitere SAP-Partner-Ökosystem führen die Demo, scopen die Implementierung, schreiben das Statement of Work und besitzen den mehrjährigen Vertrag. SAP baut die Plattform. Der Integrator führt den Deal. Eine Grenze, die klar benannt gehört: S/4HANA ist das ERP. SuccessFactors ist HR, Ariba ist Beschaffung, Concur ist Spesen, BTP ist die Plattform-Schicht. Eine ERP-Query, die bei SuccessFactors landet, ist ein Falsches-Produkt-Fehler, und eine Mittelstands-Query, die bei Business One landet, ist ein Falscher-Tier-Fehler." }, "scopeShift": null, "agentMatrix": [ { "type": "text", "status": "pending", "note": "FLEET phase 2 HTTP pending (Wave 11b)" }, { "type": "search", "status": "partial", "note": "Cody Gate-1 18/18 valid across openai/perplexity/anthropic; AI Visibility landed, 0 errors" }, { "type": "code", "status": "pending", "note": "FLEET phase 2 coding pending (Wave 11b)" }, { "type": "browser", "status": "pending", "note": "FLEET phase 3 pending (Wave 11b)" }, { "type": "full_automation", "status": "pending", "note": "FLEET phase 4 pending (Wave 11b)" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 11 Q2 2026 partial measurement. Single task (SAP S/4HANA Cloud ERP for a mid-market manufacturer, ~500M EUR revenue with international sites, quote_ready close). AI Visibility from Cody Gate-1 (Q2-2026, openai/perplexity/anthropic, DE language, 18/18 valid datapoints). AI Usability axis pending FLEET enrichment (queued Wave 11b) — current Usability score reflects structural defaults for the quote_ready close, not a measured per-breed access profile. Fairness Review pending the sector fairness grid.", "methodologyUrl": "https://hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "SAP S/4HANA Cloud ERP for a mid-market manufacturer (~500M EUR revenue, international sites)", "de": "SAP S/4HANA Cloud ERP für einen mittelständischen Fertigungsbetrieb (~500 Mio. EUR Umsatz, internationale Standorte)" }, "closeState": "quote_ready", "intermediaryMode": "system_integrator", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "Brand surface carries the S/4HANA Cloud story and the demo request; system-integrator intermediation (Accenture / Deloitte / Capgemini / PwC) captures the demo-scope-contract close, and the multi-product portfolio risks an ERP query resolving to SuccessFactors or Ariba.", "de": "Marken-Surface trägt die S/4HANA-Cloud-Story und die Demo-Anfrage; Systemintegrator-Intermediation (Accenture / Deloitte / Capgemini / PwC) fängt den Demo-Scope-Vertrags-Close auf, und das Multi-Produkt-Portfolio riskiert, dass eine ERP-Query bei SuccessFactors oder Ariba landet." } } ], "scoreHistory": [ { "date": "2026-05-28", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W11-CENSUS", "protocolVersion": "ars-methodology/v1.1", "summary": "Wave 11 partial measurement landed. Cody Gate-1 complete (18/18 valid, 0 errors). FLEET queued for Wave 11b — Usability axis on this wave reflects structural defaults for the quote_ready close. Producer-page survival of the S/4HANA story confirmed by Cody response analysis; system-integrator channel position derived from Cody response texts (Accenture / Deloitte / Capgemini / PwC dominate the deal layer). Product-disambiguation risk (S/4HANA vs SuccessFactors / Ariba; S/4HANA Cloud vs Business One) flagged for the diagnosis." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "discovery", "archetypeLabel": { "en": "discovery", "de": "Discovery" }, "source": "brand", "diagnosis": { "en": "On product discovery, SAP is not lacking findability. The brand is Europe's largest software company, named in every mid-market ERP question alongside Oracle and Microsoft. The gap is the partner-intermediated deal mode: the ERP decision does not close on sap.com, it runs through system integrators (Accenture, Deloitte, Capgemini, PwC) who scope, implement, and own the contract. The agent reaches SAP, reads the S/4HANA Cloud story, then the deal routes through an integrator. SAP owns the S/4HANA story, the integrator owns the deal. A second layer is product disambiguation: the agent must resolve an ERP query to S/4HANA, not to SuccessFactors or Ariba, and a mid-market query to S/4HANA Cloud, not to Business One.", "de": "In der Produkt-Discovery fehlt SAP nicht Auffindbarkeit. Die Marke ist Europas größtes Softwareunternehmen, in jeder Mittelstands-ERP-Frage neben Oracle und Microsoft genannt. Die Lücke ist der partner-intermediierte Deal-Modus: die ERP-Entscheidung schließt nicht auf sap.com ab, sie läuft über Systemintegratoren (Accenture, Deloitte, Capgemini, PwC), die scopen, implementieren und den Vertrag besitzen. Der Agent erreicht SAP, liest die S/4HANA-Cloud-Story, dann routet der Deal über einen Integrator. SAP besitzt die S/4HANA-Story, der Integrator besitzt den Deal. Eine zweite Schicht ist Produkt-Disambiguierung: der Agent muss eine ERP-Query zu S/4HANA auflösen, nicht zu SuccessFactors oder Ariba, und eine Mittelstands-Query zu S/4HANA Cloud, nicht zu Business One." }, "evidence": { "en": "SAP owns the S/4HANA story; system integrators own the deal.", "de": "SAP besitzt die S/4HANA-Story; Systemintegratoren besitzen den Deal." }, "question": { "en": "The question this raises: where would broader measurement — additional tasks, additional providers — sharpen the discovery read?", "de": "Die Frage daraus: Wo würde breitere Messung — zusätzliche Tasks, zusätzliche Provider — die Discovery-Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "What changes the outcome works on both layers. The brand-own page surfaces the S/4HANA story cleanly. The remaining levers: route the agent from the platform story to the right implementation partner for a scoped demo, and make the product boundary unambiguous so an ERP query never resolves to an HR or procurement module. Named Hyperize offerings here: Answer Pages on \"Welches SAP-Produkt ist das ERP fuer den Mittelstand und welcher Partner implementiert es?\" that bind the ERP query to S/4HANA Cloud and route to the partner-demo channel, and Reference Pages that make the named instruments (the S/4HANA vs SuccessFactors vs Ariba product map, the public-vs-private edition split, the partner-locator by industry) agent-readable. If your product is sold through a partner channel and the buy is a project, this is the AI test that decides whether agents reach you before the integrator shortlist hardens.", "de": "Was den Ausgang verändert, wirkt auf beiden Schichten. Die Marken-Seite zeigt die S/4HANA-Story sauber. Die verbleibenden Hebel: den Agenten von der Plattform-Story zum richtigen Implementierungspartner für eine gescopte Demo routen, und die Produkt-Grenze eindeutig machen, sodass eine ERP-Query nie bei einem HR- oder Beschaffungs-Modul landet. Benannte Hyperize-Offerings hier: Answer Pages zu \"Welches SAP-Produkt ist das ERP fuer den Mittelstand und welcher Partner implementiert es?\" die die ERP-Query an S/4HANA Cloud binden und zum Partner-Demo-Channel routen, und Reference Pages, die die benannten Instrumente (die S/4HANA-vs-SuccessFactors-vs-Ariba-Produkt-Map, der Public-vs-Private-Editions-Split, der Partner-Locator nach Branche) agenten-lesbar machen. Wenn das Produkt über einen Partner-Channel verkauft wird und der Kauf ein Projekt ist, ist das der AI-Test, der entscheidet, ob Agenten dich erreichen, bevor die Integrator-Shortlist sich verhärtet." }, "proof": { "en": "The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.", "de": "Der Beweis ist nicht mehr Content. Es ist ein wiederholbarer Anstieg darin, ob Agenten die Marke direkt finden, verifizieren, zitieren, empfehlen und den Weg abschließen — neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20SAP" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20SAP" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20SAP" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · SAP Wave Q2 2026 (Cody, dispatched 2026-05-28)", "accessedAt": "2026-05-28", "supports": [ "AI Visibility score", "the close state reached (quote_ready)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "FLEET Wave 11b · SAP phase 1-4 (queued)", "accessedAt": "2026-05-28", "supports": [ "the per-breed access profile (Wave 11b)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Task Selection Doctrine", "accessedAt": "2026-05-28", "supports": [ "fairness declaration", "Third-Party Interception framing" ], "url": "https://hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }