Methodology · Intermediary routes

When AI routes buyers to others.

At Hyperize, Third-Party Interception describes an intermediary route: AI finds a brand but points to a third party for an enquiry or order. This may be a comparison portal, dealer or project partner. Whether that route is intended depends on the sales model and the customer’s task ^[S1].

What matters is whether your customer reaches the intended route. An intermediary may be part of that route.

The customer question

Where should the enquiry arrive?

A customer asks AI for a suitable offer. It names your brand, then recommends a portal for the next step. Your team now has a specific question: is a direct route missing, or is this the intended sales channel?

First, agree the goal: an enquiry to you or to a suitable partner, for example. Then test whether the agent can reach it.

Two examples

Portal or project partner.

Historical tests show different sales routes.

Insurance

At Allianz, 4 of 18 answers named comparison portals as the route, all four from one AI provider ^[S2]. These were recommendations; they did not measure a lost insurance sale.

Energy

At Siemens Energy, agents read turbine data and reached a sales form. The reference also describes EPC companies that handle engineering, procurement and construction of the plant ^[S3]. Such partners belong to project sales.

Context

Distinguish routing from a blocked task.

An Agent Revenue Leak describes potential revenue losses along a customer journey. An intermediary route leads to a third party. In a blocked task, the agent reaches the brand but cannot finish there. Neither finding alone quantifies lost revenue.

Our approach

Make the intended route usable.

Test

We record the task, recommendations and goal reached. Direct and partner routes stay separate in the assessment ^[S1].

Build

We improve pages, data and permitted actions for the agreed route. Existing sales partners and required approvals are taken into account ^[S4].

Retest

We repeat the task and compare the result. You can then see whether the agent reaches the intended next step.

Your project

Start with your sales route.

Public evidence explains the pattern. Internal evaluation and implementation are agreed in the engagement. Rankings, citations and completed sales are not guaranteed.

Assess my sales route Services and process

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