{
  "format": "hyperize/v1",
  "@id": "https://www.hyperize.ai/en/methodology/task-selection.json",
  "type": "Methodology",
  "pageType": "Methodology",
  "name": "Task Selection — Hyperize Methodology",
  "description": "The Hyperize doctrine for fair task selection before any brand is scored in the DAX 40 Agent Success Index v3.",
  "url": "https://www.hyperize.ai/en/methodology/task-selection",
  "alternateLanguage": {
    "de": "https://www.hyperize.ai/de/methodology/task-selection"
  },
  "inLanguage": "en",
  "datePublished": "2026-05-18",
  "dateModified": "2026-05-23",
  "nextReview": "2026-08-15",
  "confidence": "A",
  "evidenceTier": "proprietary",
  "publisher": {
    "@id": "https://www.hyperize.ai/#organization",
    "name": "Hyperize",
    "url": "https://www.hyperize.ai",
    "parentOrganization": "MING Labs"
  },
  "primaryConcept": {
    "@id": "https://www.hyperize.ai/en/methodology/task-selection#defined-term-task-selection",
    "type": "DefinedTerm",
    "name": "Task Selection Doctrine",
    "definition": "The publishable Hyperize doctrine that governs which tasks are fair to test before any brand is scored in the DAX 40 Agent Success Index v3.",
    "extendedDefinition": "Six rules, five failure modes, and a Direct Surface / Third-Party Interception split that prevents single-path bias, cross-brand unfairness, and channel-structure distortion. Task lists are frozen, public, and published before any wave runs; later changes append in versioned task-grids, never silent edits.",
    "inDefinedTermSet": "https://www.hyperize.ai/en/methodology#defined-term-set"
  },
  "differentiator": "A score from one task is not a score for a brand. Tasks must be frozen and public before the wave is run.",
  "differentiationClaims": [
    "Task selection precedes measurement — fairness is decided before any wave runs, not retrofitted after.",
    "Direct Surface Score and Third-Party Interception are reported on separate axes; structural intermediary capture is never silently folded into surface failure.",
    "Frozen-wave rule with append-only history: re-tests append, they never overwrite. Brand challenges are public-history-visible.",
    "Same six rules apply across structurally different brands — Allianz, Mercedes-Benz, DHL, Bayer — without case-by-case exceptions."
  ],
  "context": {
    "shift": "Most AI-visibility scoring runs one query, finds a gap, and publishes the gap as the brand's score. Once published, the brand has to argue against an unfair number.",
    "consequence": "Without a public task-selection doctrine, AI-readiness scores collapse into single-path artefacts that brands cannot defend and competitors cannot reproduce."
  },
  "doctrine": [
    "A task must represent a real customer need, not a synthetic trap.",
    "A task must test a surface the brand actually owns, not a channel it can never own directly.",
    "A task set must contain multiple tasks, never a single path.",
    "Tasks within a sector must have comparable difficulty across brands.",
    "Structural intermediary capture must be reported as Third-Party Interception, a separate axis from Direct Surface Score — never silently folded into surface failure.",
    "The task list must be frozen and publicly published before the wave is run. Tasks cannot be retroactively adjusted to favourable outcomes."
  ],
  "failureModes": [
    {
      "id": "FM1",
      "name": "Needle-in-a-haystack bias",
      "description": "Picking the exact path where a brand fails and treating it as the whole brand.",
      "prevention": "Use 3–5 tasks across distinct task classes; never score a brand from a single path."
    },
    {
      "id": "FM2",
      "name": "Cross-brand unfairness",
      "description": "Comparing brands on tasks of different difficulty or different task classes.",
      "prevention": "Use one frozen sector grid for all brands in the sector."
    },
    {
      "id": "FM3",
      "name": "Market-structure distortion",
      "description": "Scoring structural intermediary capture as if it were purely a brand-surface failure.",
      "prevention": "Declare intermediary_mode per task; render Direct Surface and Third-Party Interception separately."
    },
    {
      "id": "FM4",
      "name": "Task drift over time",
      "description": "Changing tasks quarter-to-quarter without versioning, breaking trend comparability.",
      "prevention": "Freeze task schemas per quarter and append new versions rather than editing silently."
    },
    {
      "id": "FM5",
      "name": "Defensibility overfit",
      "description": "Choosing only easily measurable tasks instead of commercially relevant ones.",
      "prevention": "Require both business relevance and measurement tractability before inclusion."
    }
  ],
  "axes": [
    {
      "name": "Direct Surface Score",
      "description": "Measures what the brand actually owns: structured product data, accessible documentation, retrievable content, completable journey paths. This is the surface the brand can build, fix, and verify."
    },
    {
      "name": "Third-Party Interception",
      "description": "Classifies intermediary capture per task as none, avoidable, or structural. Structural capture is reported, never silently folded into surface failure. Avoidable capture is a surface opportunity.",
      "classification": [
        "none",
        "avoidable",
        "structural"
      ]
    }
  ],
  "brandApplications": [
    {
      "brand": "Allianz",
      "sector": "Insurance · Financial Services",
      "thirdPartyInterception": "avoidable",
      "summary": "Allianz could own most of the direct-quote path. Verivox and Check24 capture demand, but the capture is avoidable — not structural.",
      "fairTasks": "Get a household-contents insurance quote; compare two policy variants; find evidence for a coverage claim; reach the next-step contact handoff.",
      "unfair": "Scoring the broker comparison page as if Allianz had to win it would smuggle the aggregator capture into Direct Surface failure (FM3).",
      "controls": [
        "FM1",
        "FM3"
      ]
    },
    {
      "brand": "Mercedes-Benz",
      "sector": "Automotive · Premium",
      "thirdPartyInterception": "structural for purchase, avoidable for config",
      "summary": "Mercedes owns the configurator end-to-end. Final purchase is structurally dealer-mediated in the DACH automotive market. Two task classes are scored separately.",
      "fairTasks": "Configure a specific model; find financing scenarios; locate documentation for an existing vehicle; identify the right dealer for a test drive.",
      "unfair": "Demanding direct online checkout for a new car ignores the structural dealer-mandate in DACH automotive distribution (FM3).",
      "controls": [
        "FM2",
        "FM3"
      ]
    },
    {
      "brand": "DHL",
      "sector": "Logistics · Postal Services",
      "thirdPartyInterception": "none",
      "summary": "DHL is the channel. There is no intermediary between the customer and the shipping action. Direct Surface carries the whole score.",
      "fairTasks": "Calculate a parcel price; track an existing shipment; schedule a pickup; find the right customs documentation for an EU-to-non-EU shipment.",
      "unfair": "Comparing DHL's price calculator to an aggregator that doesn't exist for the use case would invent a channel layer that isn't there (FM2).",
      "controls": [
        "FM5"
      ]
    },
    {
      "brand": "Bayer",
      "sector": "Pharma · Consumer Health",
      "thirdPartyInterception": "structural",
      "summary": "OTC commerce is pharmacy-mediated by law and habit. Bayer is the hardest stress test for the doctrine — multi-brand portfolio, structural intermediary capture, uneven content-to-commerce bridges.",
      "fairTasks": "Aspirin family symptom path; Bepanthen wound-care path; Canesten antifungal path; one clinical-documentation retrieval task. Five tasks, three product families, one trust-info anchor.",
      "unfair": "Single-SKU measurement (FM1); direct Bayer checkout as a success criterion for OTC (FM3); generic 'best headache medicine' without a Bayer-surface constraint (FM2 + FM3).",
      "controls": [
        "FM1",
        "FM2",
        "FM3"
      ]
    }
  ],
  "governance": {
    "frozenWaveRule": "Once a wave is published, its task set is frozen. Re-tests append to history; they never overwrite prior measurements.",
    "versioning": "Task changes between quarters are versioned (e.g. pharma_healthcare/v1 to pharma_healthcare/v2) with the change documented, not swapped silently.",
    "challenges": "Brands that disagree with their score have a public challenge intake; brand records carry a history.challenges block. Overrides are public-history-visible.",
    "principle": "The score is contestable; the doctrine is not."
  },
  "relatedConcepts": [
    {
      "name": "Agent Surface",
      "status": "published",
      "@id": "https://www.hyperize.ai/en/methodology/agent-surface#defined-term-agent-surface",
      "shortDescription": "The methodology this doctrine serves. Why brands have surfaces, what makes them strong, what Hyperize builds.",
      "url": "https://www.hyperize.ai/en/methodology"
    },
    {
      "name": "Agent Success Score",
      "status": "anchor-page-next-session",
      "shortDescription": "The metric the fair tasks feed into. Two axes (AI Visibility + AI Usability) plus Third-Party Interception, scored per brand on the frozen task set.",
      "plannedUrl": "https://www.hyperize.ai/en/methodology/agent-success-score"
    },
    {
      "name": "DAX 40 Agent Success Index",
      "status": "live",
      "shortDescription": "The public dataset where the doctrine is applied. Allianz, Mercedes-Benz, and DHL live in the v1 pilot wave; 37 more queued for Wave Q3 2026.",
      "url": "https://www.hyperize.ai/en/dax40-index"
    }
  ],
  "citationExcerpts": [
    "A fair score starts with task selection, not measurement.",
    "A score from one task is not a score for a brand.",
    "Tasks must be frozen, public, and defensible before any wave runs.",
    "Direct Surface Score and Third-Party Interception are reported separately so structural intermediary capture is never silently folded into surface failure.",
    "The Hero-task Fallacy — using one heroic-or-broken task to stand in for a brand.",
    "The score is contestable; the doctrine is not."
  ],
  "scope": {
    "publishes": [
      "The five failure modes (FM1–FM5) with names and prevention",
      "The six doctrine rules",
      "The Direct Surface / Third-Party Interception axis split",
      "Third-Party Interception classification vocabulary (none / avoidable / structural)",
      "The Frozen Wave Rule and append-only history governance",
      "Brand application examples for Allianz, Mercedes-Benz, DHL, Bayer"
    ],
    "doesNotPublish": [
      "Specific task YAMLs and prompt phrasings",
      "Sector task grid configurations beyond their public template",
      "Agent fleet configuration",
      "Scoring formulas and weights",
      "Internal run protocols",
      "Override-decision heuristics"
    ],
    "rationale": "The category belongs in the open. The operating system stays inside the engagement."
  },
  "engagements": [
    {
      "name": "Methodology Hub — Agent Surface",
      "type": "upstream",
      "url": "https://www.hyperize.ai/en/methodology",
      "description": "The methodology this doctrine serves."
    },
    {
      "name": "Founding Program",
      "type": "sprint",
      "cost": "EUR 4,500",
      "duration": "7 days",
      "url": "https://www.hyperize.ai/en/founding-program",
      "description": "Seven-day Agent Success Sprint. Where agents find a brand, where they cannot, what to fix first."
    }
  ],
  "hasPart": [
    {
      "@id": "https://www.hyperize.ai/en/methodology/task-selection#defined-term-task-selection",
      "name": "Task Selection Doctrine",
      "type": "DefinedTerm"
    }
  ],
  "sources": [
    {
      "id": "S1",
      "publisher": "Hyperize Internal — Fleet Operations",
      "title": "Life Sciences Wave Scorecard (Bayer)",
      "date": "April 2026",
      "path": "Hyperize fleet · Life Sciences wave (internal)",
      "type": "internal",
      "supports": "Bayer architecture-gap finding, Aspirin Forte contrast, FM3 pharmacy-mediation observation."
    },
    {
      "id": "S2",
      "publisher": "Hyperize Internal — Fleet Operations",
      "title": "Life Sciences Wave v6 output (Bayer entry)",
      "date": "April 2026",
      "path": "Hyperize fleet · Life Sciences wave v6 (internal)",
      "type": "internal",
      "supports": "Bayer task framing, phase scores, failure mode. Legacy note: Fleet D values precede the v3 audit-derived Discoverability dimension."
    },
    {
      "id": "S3",
      "publisher": "Hyperize Internal — Methodology",
      "title": "DAX 40 Sector Task Grid Template v1",
      "date": "May 2026",
      "path": "Clients/DAX40-GEO-Index/v3/sector-task-grid-template-v1.yaml",
      "type": "internal",
      "supports": "Five failure modes, fairness criteria, task-class logic, frozen-wave governance hooks."
    },
    {
      "id": "S4",
      "publisher": "DAX 40 Index v1 — Provisional Hand-Assessment",
      "title": "Pre-v3 Discovery and Journey scoring",
      "date": "March 2026",
      "path": "Clients/DAX40-GEO-Index/dax40-geo-index.json",
      "type": "internal",
      "supports": "Allianz, Mercedes-Benz, DHL provisional channel-context observations. Superseded by v3 audit-derived measurement."
    }
  ]
}