{
  "format": "hyperize/v1",
  "@id": "https://www.hyperize.ai/en/insights/articles/the-last-three-dax40-brands-tested-by-ai-agents.json",
  "type": "Article",
  "pageType": "Article",
  "articleSubtype": "wave-index",
  "title": "Tires, trucks, and enterprise software. The last three DAX 40 brands, tested by AI agents.",
  "seoTitle": "Which DAX 40 brands can AI agents buy from? Continental, Daimler Truck, SAP close the census — Hyperize",
  "alternativeHeadline": "Which DAX 40 brands can AI agents buy from? Continental, Daimler Truck, and SAP close the first full Commerce-lane census.",
  "dek": "Continental, Daimler Truck & SAP, tested.",
  "url": "https://www.hyperize.ai/en/insights/articles/the-last-three-dax40-brands-tested-by-ai-agents",
  "alternateLanguage": {
    "de": "https://www.hyperize.ai/de/insights/articles/the-last-three-dax40-brands-tested-by-ai-agents"
  },
  "inLanguage": "en",
  "author": {
    "name": "Hyperize",
    "url": "https://www.hyperize.ai"
  },
  "publisher": {
    "@id": "https://www.hyperize.ai/#organization",
    "name": "Hyperize",
    "url": "https://www.hyperize.ai",
    "parentOrganization": "MING Labs"
  },
  "datePublished": "2026-05-28",
  "dateModified": "2026-06-11",
  "nextReview": "2026-09-11",
  "evidenceTier": "proprietary",
  "confidence": "C",
  "wave": {
    "id": "Q2 2026",
    "sector": "cross-sector (census close)",
    "lane": "commerce",
    "brandsMeasured": 3,
    "scope": "One frozen commerce task per brand, three providers, German. Confidence C. AI Usability per brand is a structurally derived interim value until the Wave 11b fleet enrichment. With Wave 11, every brand-owned DAX name carries a measured AI Visibility score."
  },
  "summary": "The census-close wave of the DAX 40 Agent Success Index. Three industries, one pattern. Continental (tires), Daimler Truck (long-haul trucks), and SAP (enterprise ERP) surface in AI answers as brand names. The tire retailer, the truck dealer, and the system integrator that close the sale do not.",
  "shortAnswer": "Across the first full Commerce-lane census of the DAX 40, AI agents find the brand almost every time, and the close almost always belongs to someone else: a retailer, a dealer, an integrator. Wave 11 closed the census with Continental, Daimler Truck, and SAP: in all three, the agent reaches the brand, then the order walks to a tire retailer, a truck dealer, or a system integrator. Found, but not yet buyable.",
  "hook": "Across the first full Commerce-lane census of the DAX 40, AI agents find the brand almost every time, and the close almost always belongs to someone else: a retailer, a dealer, an integrator. A fleet manager opens ChatGPT: 'Which long-haul tractor for the lowest total cost of ownership?' The agent reads what the maker's site hands back, and shortlists from that. Wave 11 closed the census on the last three unscored brand-owned names: Continental, Daimler Truck, SAP. Tires, trucks, enterprise software. Nothing alike as industries. Identical as a structure: the brand owns the story, the channel owns the close. [S1] [S2]",
  "twoSentenceStandout": "Found, but not yet buyable.",
  "sections": [
    {
      "id": "section-01",
      "title": "The test."
    },
    {
      "id": "section-02",
      "title": "Continental comes up for tires. The retailer that fits them takes the order."
    },
    {
      "id": "section-03",
      "title": "Ask AI for a truck. You might get a car."
    },
    {
      "id": "section-04",
      "title": "SAP comes up for ERP. The partner that installs it owns the deal."
    },
    {
      "id": "section-05",
      "title": "Three industries, one architecture: the census is complete."
    }
  ],
  "frozenTasks": [
    {
      "brand": "Continental",
      "task": "A car owner picks a premium 225/45 R17 summer tire (PremiumContact line).",
      "closeState": "Config-ready (order closes at a tire retailer)"
    },
    {
      "brand": "Daimler Truck",
      "task": "A fleet manager sources a long-haul tractor (Mercedes-Benz Trucks Actros).",
      "closeState": "Quote-ready (fleet quote through the dealer network)"
    },
    {
      "brand": "SAP",
      "task": "An IT lead chooses a mid-market cloud ERP (S/4HANA Cloud).",
      "closeState": "Quote-ready (project through an implementation partner)"
    }
  ],
  "brandsMeasured": [
    {
      "id": "continental",
      "name": "Continental",
      "product": "PremiumContact summer tire, 225/45 R17",
      "closeState": "Config-ready via tire retailer",
      "aiVisibility": 26.4,
      "aiUsability": 34,
      "usabilityBasis": "structurally derived interim value (Wave 11b fleet enrichment pending)",
      "composite": "3.6 / 10",
      "intermediaries": [
        "Tirendo",
        "Euromaster",
        "A.T.U",
        "Reifen.de (comparison portal)"
      ],
      "finding": "On the shortlist next to Michelin and Bridgestone. The PremiumContact spec, the tire finder, and the fitment guidance hold on continental-tires.com; there is no checkout, by design. The order closes at the retailers and comparison portals that hold inventory, price, and the fitting appointment. Boundary: Continental is becoming a pure-play tire company (Aumovio automotive-electronics spin-off listed September 2025; ContiTech up for sale), so the tire surface measured here is the company's core.",
      "brandScoreUrl": "https://www.hyperize.ai/en/dax40-index/brands/continental"
    },
    {
      "id": "daimler-truck",
      "name": "Daimler Truck",
      "product": "Mercedes-Benz Trucks Actros (long-haul tractor)",
      "closeState": "Quote-ready via truck dealer network",
      "aiVisibility": 21.4,
      "aiUsability": 30,
      "usabilityBasis": "structurally derived interim value (Wave 11b fleet enrichment pending)",
      "composite": "3.2 / 10",
      "intermediaries": [
        "Mercedes-Benz truck dealer network",
        "Fleet-leasing firms"
      ],
      "finding": "Carries an identity risk the others do not: since the 2021 split, Mercedes-Benz Group AG (cars) and Daimler Truck Holding AG (trucks) are two listed DAX companies answering to one name. A truck query resolved to the car company reaches the wrong entity. Past the name: the Actros spec and configurator are on mercedes-benz-trucks.com, the fleet order closes through the dealer network and leasing firms. Within the line, Actros (long-haul) must not become Atego (distribution) or Arocs (construction).",
      "brandScoreUrl": "https://www.hyperize.ai/en/dax40-index/brands/daimler-truck"
    },
    {
      "id": "sap",
      "name": "SAP",
      "product": "S/4HANA Cloud (mid-market ERP)",
      "closeState": "Quote-ready via implementation partner",
      "aiVisibility": 29.4,
      "aiUsability": 30,
      "usabilityBasis": "structurally derived interim value (Wave 11b fleet enrichment pending)",
      "composite": "3.3 / 10",
      "intermediaries": [
        "Accenture",
        "Deloitte",
        "Capgemini",
        "PwC"
      ],
      "finding": "The most intermediated brand in the wave. The S/4HANA Cloud story is on sap.com; enterprise software has no self-service checkout, and the integrator runs the demo, the scoping, the statement of work, and the contract. Product disambiguation is the second trap: an ERP query landing on SuccessFactors (HR) or Ariba (procurement) reached the wrong product; a mid-market query landing on Business One reached the wrong tier.",
      "brandScoreUrl": "https://www.hyperize.ai/en/dax40-index/brands/sap"
    }
  ],
  "censusClose": {
    "milestone": "With Wave 11, every brand-owned name the DAX 40 Agent Success Index tracks has been run through the Commerce lane and carries a measured AI Visibility score.",
    "indexFinding": "Insurers route through Check24. Automakers route through marketplaces. Industrial OEMs route through EPCs and engineering firms. Tires through retailers, trucks through dealers, software through integrators. The channel is the layer that does not get cited.",
    "nextAxis": "AI Usability: the Wave 11b fleet enrichment replaces the structural interim values with measured per-breed access profiles."
  },
  "coinedConcept": null,
  "cluster": {
    "role": "wave-index-article",
    "wave": "Q2 2026",
    "sector": "cross-sector",
    "lane": "commerce",
    "indexUrl": "https://www.hyperize.ai/en/dax40-index",
    "methodologyUrl": "https://www.hyperize.ai/en/methodology",
    "brandReferences": [
      {
        "url": "https://www.hyperize.ai/en/dax40-index/brands/continental",
        "title": "Continental — the tire is visible, the retailer takes the order"
      },
      {
        "url": "https://www.hyperize.ai/en/dax40-index/brands/daimler-truck",
        "title": "Daimler Truck — two DAX companies, one name, one dealer network"
      },
      {
        "url": "https://www.hyperize.ai/en/dax40-index/brands/sap",
        "title": "SAP — the most intermediated brand in the wave"
      }
    ],
    "note": "Wave 11 census-close of the Commerce lane. Three brands measured; the first full pass across the DAX 40 completes."
  },
  "sources": [
    {
      "id": "S1",
      "publisher": "Hyperize Internal — Audit",
      "title": "Wave 11 Gate-1 audit (Continental + Daimler Truck + SAP)",
      "date": "2026-05-28",
      "supports": "AI Visibility per brand: Continental 26.4, Daimler Truck 21.4, SAP 29.4 (18 datapoints across openai/perplexity/anthropic, DE language, 1 frozen task per brand, 0 errors). Response-text capture for intermediary-mention counts. AI Usability per brand as a structural interim value until Wave 11b.",
      "type": "internal"
    },
    {
      "id": "S2",
      "publisher": "Hyperize",
      "title": "DAX 40 Agent Success Index",
      "date": "2026-05-28",
      "url": "https://www.hyperize.ai/en/dax40-index",
      "supports": "The full Commerce-lane index. With Wave 11, every brand-owned name the index tracks has a measured AI Visibility score.",
      "type": "external"
    },
    {
      "id": "S3",
      "publisher": "Commerce channel structure — public",
      "title": "Retail, dealer, and system-integrator channel practice",
      "date": "2026-05-28",
      "supports": "Tirendo, Euromaster, and A.T.U as tire retailers and Reifen.de as a comparison portal. The Mercedes-Benz truck dealer network and fleet-leasing firms as the commercial-vehicle close. Accenture, Deloitte, Capgemini, and PwC as primary SAP implementation partners. The 2021 Daimler Truck spin-off (the remaining company renamed Mercedes-Benz Group AG in early 2022). Continental's Aumovio spin-off (September 2025) and the ContiTech sale process (2026).",
      "type": "external"
    },
    {
      "id": "S4",
      "publisher": "Hyperize",
      "title": "Task Selection Doctrine — Hyperize Methodology",
      "date": "2026-05-18",
      "url": "https://www.hyperize.ai/en/methodology/task-selection",
      "supports": "Frozen-task discipline, branding rule, cross-brand fairness rules.",
      "type": "external"
    }
  ],
  "relatedSurfaces": [
    {
      "relationship": "isBasedOn",
      "target": "Continental BrandScore",
      "url": "https://www.hyperize.ai/en/dax40-index/brands/continental",
      "note": "The premium-tire task — per-axis scores and the retailer-channel read."
    },
    {
      "relationship": "isBasedOn",
      "target": "Daimler Truck BrandScore",
      "url": "https://www.hyperize.ai/en/dax40-index/brands/daimler-truck",
      "note": "The long-haul-tractor task — per-axis scores, entity boundary, dealer-channel read."
    },
    {
      "relationship": "isBasedOn",
      "target": "SAP BrandScore",
      "url": "https://www.hyperize.ai/en/dax40-index/brands/sap",
      "note": "The mid-market-ERP task — per-axis scores and the integrator-channel read."
    },
    {
      "relationship": "mentions",
      "target": "Task Selection Doctrine",
      "url": "https://www.hyperize.ai/en/methodology/task-selection",
      "note": "Frozen-task discipline and the branding rule."
    },
    {
      "relationship": "isPartOf",
      "target": "DAX 40 Agent Success Index",
      "url": "https://www.hyperize.ai/en/dax40-index",
      "note": "The census-close milestone of the living index."
    }
  ],
  "scope": {
    "publishes": [
      "Brand-surface facts and the channel read per brand",
      "AI Visibility per brand, the interim AI Usability basis, and the composite",
      "The public channel structure (retailer / dealer network / implementation partner)",
      "The census-close milestone and the index-level finding"
    ],
    "doesNotPublish": [
      "The Agent Success Score derivation from prompts",
      "The frozen per-task slate internals or per-task prompts",
      "Fleet run-IDs, repo paths, or measurement-run logs",
      "Agent-harness internals beyond the accepted level (browser/CDP)",
      "Brand-specific remediation specifications"
    ]
  },
  "isPartOf": "https://www.hyperize.ai/en/insights#webpage"
}