{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/volkswagen.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "Volkswagen — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "Volkswagen's catalogue drifted. A plain reader fetches volkswagen.de and finds prices for T-Cross and T-Roc embedded in the SSR HTML, but no Golf 8 Basis price. A coding agent navigates the configurator and extracts €33,465 for the new Golf 2025, not the Golf 8 Basis at €29,395. Only a full browser, going deep, finds the legacy Golf 8 Basis configuration intact, three of three runs, price-perfect. The car still exists. The discovery surface no longer points at it.", "de": "Volkswagens Katalog ist gedriftet. Ein einfacher Reader ruft volkswagen.de ab und findet Preise für T-Cross und T-Roc eingebettet im SSR-HTML, aber keinen Golf-8-Basis-Preis. Ein Coding-Agent navigiert den Konfigurator und extrahiert €33.465 für den neuen Golf 2025, nicht den Golf 8 Basis bei €29.395. Nur ein vollwertiger Browser, der in die Tiefe geht, findet die Legacy-Golf-8-Basis-Konfiguration intakt, drei von drei Runs, preis-genau. Das Auto existiert noch. Die Discovery-Surface zeigt nicht mehr darauf." }, "summary": { "en": "Volkswagen's Golf 8 Basis configurator works for browser agents at the deep path; coding and discovery agents land on the new Golf 2025 instead, a catalogue-drift story rather than a broken surface.", "de": "Volkswagens Golf-8-Basis-Konfigurator funktioniert für Browser-Agenten am tiefen Pfad; Coding- und Discovery-Agenten landen stattdessen auf dem neuen Golf 2025, eine Katalog-Drift-Story statt einer kaputten Surface." }, "brandName": "Volkswagen", "legalEntity": "Volkswagen AG", "daxTicker": "VOW3", "sector": "automotive", "sectorLabel": "Automotive", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-24", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W4-AUTOMOTIVE", "url": "https://www.hyperize.ai/en/dax40-index/brands/volkswagen", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/volkswagen" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 49.72, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": 34, "scoreNote": "Derived from the access profile below + close state (usability-derivation/v1). NOT a hand-averaged number — a reproducible summary of observed agent behaviour.", "accessProfile": [ { "agentClass": "text", "outcome": "partial" }, { "agentClass": "search", "outcome": "pending" }, { "agentClass": "code", "outcome": "blocked" }, { "agentClass": "browser", "outcome": "success" }, { "agentClass": "full_automation", "outcome": "pending" } ], "blockedClasses": [ "code" ], "passClasses": [ "browser" ], "closeState": "config_ready", "closeStateNote": null, "methodVersion": "fleet/measured", "provenance": "measured" }, "evidence": { "score": 70, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": 40.74, "scale100": 40.74, "scale10": 4.1, "status": "computed", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Weighted composite, used for ranking the index. Read the two commercialLane axes (visibility + usability) for the standalone verdict — this single number blends them and is not the headline." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 49.72, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": 34, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 70, "methodVersion": "fleet/measured" } } }, "thirdPartyInterception": { "classification": "none", "classificationLabel": "None", "directShare": 0, "intermediaryShare": 0, "intermediaryCaptureExamples": [], "narrative": { "en": "Channel position pending the Wave 4 Cody Gate-1 audit response analysis. The pre-measurement expectation, based on the wider volume-compact market, is that the haendlersuche network and autoscout24 absorb a meaningful share of compact-buyer intent; the measured Wave 4 task is a new-car Golf 8 Basis configuration on volkswagen.de itself, so any displacement found speaks to the volume-compact discovery slot specifically.", "de": "Third-Party Interception steht aus, bis die Wave-4-Cody-Gate-1-Audit-Antworten analysiert sind. Die Vor-Messungs-Erwartung, basierend auf dem breiteren Volumen-Kompakt-Markt, ist, dass das Händlersuche-Netzwerk und autoscout24 einen relevanten Anteil des Kompaktwagen-Käufer-Intents absorbieren; der gemessene Wave-4-Task ist eine Neuwagen-Golf-8-Basis-Konfiguration auf volkswagen.de selbst, also spricht gefundene Verdrängung spezifisch über den Volumen-Kompakt-Discovery-Slot." } }, "bottleneck": { "type": "mixed", "classification": { "en": "Multi-axis", "de": "Mehrachsig" }, "classificationNote": { "en": "Weak on more than one axis at once.", "de": "Schwach auf mehr als einer Achse zugleich." }, "sentence": { "en": "Volkswagen's Golf 8 Basis configurator works for browser agents at the deep path; coding and discovery agents land on the new Golf 2025 instead, a catalogue-drift story rather than a broken surface.", "de": "Volkswagens Golf-8-Basis-Konfigurator funktioniert für Browser-Agenten am tiefen Pfad; Coding- und Discovery-Agenten landen stattdessen auf dem neuen Golf 2025, eine Katalog-Drift-Story statt einer kaputten Surface." }, "executiveSummary": { "en": "Volkswagen renders prices server-side and the configurator works at the deep path. The gap is catalogue drift: the model the test asks for (Golf 8 Basis at €29,395) has been superseded in the discovery layer by the new Golf 2025 (€33,465), so agents that don't go deep enough buy the wrong car. The surface is healthy. The pointer is stale.", "de": "Volkswagen rendert Preise server-seitig und der Konfigurator funktioniert am tiefen Pfad. Die Lücke ist Katalog-Drift: das Modell, das der Test verlangt (Golf 8 Basis bei €29.395), wurde im Discovery-Layer durch den neuen Golf 2025 (€33.465) ersetzt, also kaufen Agenten, die nicht tief genug gehen, das falsche Auto. Die Surface ist gesund. Der Zeiger ist veraltet." } }, "testNarrative": { "verdict": { "en": "The deep configurator still serves the Golf 8 Basis. The catalogue no longer points at it.", "de": "Der tiefe Konfigurator serviert noch den Golf 8 Basis. Der Katalog zeigt nicht mehr darauf." }, "narrative": { "en": "We asked five kinds of AI agent to configure a Volkswagen Golf 8 Basis at volkswagen.de. The plain reader pulled the model overview HTML, found T-Cross at €24,960 and T-Roc at €30,845 embedded server-side, but no Golf 8 Basis line at all. The coding agent navigated the configurator, clicked the Golf tile, reached trim selection, and extracted €33,465: the new Golf 2025, not the Golf 8 Basis the test asked for. The full browser went deeper, found the legacy Golf 8 Basis configurator intact, and pulled €29,395 with full configuration verification on three of three runs.", "de": "Wir haben fünf Typen von KI-Agenten auf volkswagen.de geschickt, um einen Golf 8 Basis zu konfigurieren. Der einfache Reader zog die Modellübersicht-HTML, fand T-Cross bei €24.960 und T-Roc bei €30.845 server-seitig eingebettet, aber überhaupt keine Golf-8-Basis-Zeile. Der Coding-Agent navigierte den Konfigurator, klickte die Golf-Kachel, erreichte Trim-Auswahl und extrahierte €33.465: den neuen Golf 2025, nicht den Golf 8 Basis, den der Test verlangte. Der vollwertige Browser ging tiefer, fand den Legacy-Golf-8-Basis-Konfigurator intakt und zog €29.395 mit voller Konfigurations-Verifikation in drei von drei Runs." }, "scopeShift": { "en": "This is one trim of one model in transition. Volkswagen offers Polo, T-Cross, T-Roc, Tiguan, Touareg, Passat, Arteon, plus ID. electric models and the new Golf 2025 generation now in the catalogue.", "de": "Das ist ein Trim eines Modells im Übergang. Volkswagen bietet Polo, T-Cross, T-Roc, Tiguan, Touareg, Passat, Arteon, plus ID.-Elektromodelle und die neue Golf-2025-Generation jetzt im Katalog." }, "agentMatrix": [ { "type": "text", "status": "partial", "note": "SSR HTML loads with other model prices visible; no Golf 8 Basis price in raw response" }, { "type": "search", "status": "pending", "note": "Wave 4 Cody Gate-1 in progress" }, { "type": "code", "status": "blocked", "note": "Reached trim selection but extracted Golf 2025 at €33.465 instead of Golf 8 Basis at €29.395" }, { "type": "browser", "status": "success", "note": "3 of 3 runs reached Golf 8 Basis config-ready at exactly €29.395 with full config verified (Uranograu, 1.5 TSI, 15 inch Stahlraeder)" }, { "type": "full_automation", "status": "pending", "note": "act-phase capture queued for Wave 4 enrichment" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 4 Q2 2026 audit complete on a single task (Volkswagen Golf 8 Basis, config-ready close state), scored under the public Task Selection Doctrine. AI Visibility from Cody Gate-1 on an unbranded informational probe for compact volume new-cars. AI Usability derived from a fleet wave phases 1-3 (ceiling + http + coding + browser-agent, 2026-03-29); the act-phase was not captured in a fleet wave for VW, so the full_automation row of the agent_matrix is marked pending. Note: the catalogue drifted between the a fleet wave measurement and Wave 4; the legacy Golf 8 Basis still serves at the deep configurator path (browser-agent reached it on 3 of 3 runs at exactly €29.395 with full configuration verified), while the discovery surface has moved on to the new Golf 2025 (coding agent extracted €33.465). The story this measurement tells is catalogue drift, not surface failure. Fairness Review pending the sector fairness grid.", "methodologyUrl": "https://www.hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "Volkswagen Golf 8 Basis", "de": "Volkswagen Golf 8 Basis" }, "closeState": "config_ready", "intermediaryMode": "none", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "Catalogue drift: the discovery layer shifted to the new Golf 2025 (€33.465); the legacy Golf 8 Basis is reachable only at the deep configurator path (browser-agent 3 of 3 at €29.395).", "de": "Katalog-Drift: der Discovery-Layer wechselte zum neuen Golf 2025 (€33.465); der Legacy-Golf-8-Basis ist nur am tiefen Konfigurator-Pfad erreichbar (browser-agent 3 von 3 bei €29.395)." } } ], "scoreHistory": [ { "date": "2026-03-29", "quarter": "q1-2026", "waveId": "a fleet wave", "protocolVersion": "fleet/measured", "summary": "First-pass fleet measurement: VW Golf 8 Basis (GT €29.395) across ceiling + http + coding + browser-agent breeds. SSR HTML loads with other-model prices, no Golf 8 Basis price in raw response; coding agent extracted Golf 2025 at €33.465 (catalogue drift); browser-agent achieved 3 of 3 at exactly €29.395 with full configuration verified (Uranograu, 1.5 TSI, Stahlraeder)." }, { "date": "2026-05-24", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W4-AUTOMOTIVE", "protocolVersion": "ars-methodology/v1.1", "summary": "Wave 4 kickoff. Cody Gate-1 audit running on unbranded informational probe for volume-compact new-cars. AI Usability carried from a fleet wave access profile, no act-phase data for VW in that wave so the full_automation row is marked pending. Catalogue-drift story preserved (browser passes at €29.395 Golf 8 Basis; coding lands on €33.465 Golf 2025)." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "actionability", "archetypeLabel": { "en": "actionability", "de": "Actionability" }, "source": "brand", "diagnosis": { "en": "On product discovery, Volkswagen has a healthy server-rendered surface and a configurator that works at the deep path. The gap is not architecture. It is catalogue drift: the discovery layer has moved on to the new Golf 2025, the legacy Golf 8 Basis still serves at the deep configurator path but the catalogue no longer points at it, so agents that don't go deep enough buy the wrong car. A coding agent confidently reports €33,465. The true Golf 8 Basis price is €29,395. The brand is correct. The trim is wrong.", "de": "In der Produkt-Discovery hat Volkswagen eine gesunde server-gerenderte Surface und einen Konfigurator, der am tiefen Pfad funktioniert. Die Lücke ist nicht Architektur. Es ist Katalog-Drift: der Discovery-Layer ist auf den neuen Golf 2025 umgestiegen, der Legacy-Golf-8-Basis serviert noch am tiefen Konfigurator-Pfad, aber der Katalog zeigt nicht mehr darauf, also kaufen Agenten, die nicht tief genug gehen, das falsche Auto. Ein Coding-Agent berichtet zuversichtlich €33.465. Der wahre Golf-8-Basis-Preis ist €29.395. Die Marke ist richtig. Der Trim ist falsch." }, "evidence": { "en": "Volkswagen's Golf 8 Basis configurator works for browser agents at the deep path; coding and discovery agents land on the new Golf 2025 instead, a catalogue-drift story rather than a broken surface.", "de": "Volkswagens Golf-8-Basis-Konfigurator funktioniert für Browser-Agenten am tiefen Pfad; Coding- und Discovery-Agenten landen stattdessen auf dem neuen Golf 2025, eine Katalog-Drift-Story statt einer kaputten Surface." }, "question": { "en": "The question this raises: where would deeper Action-pathway measurement — handoff stability, deep-link routing, structured booking endpoints — sharpen the read?", "de": "Die Frage daraus: Wo würde tiefere Action-Pfad-Messung — Handoff-Stabilität, Deep-Link-Routing, strukturierte Booking-Endpunkte — die Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "The fix is not a configurator rewrite. It is a discovery-layer surface that disambiguates the model generation an agent is asking about, Reference Pages per trim with explicit availability and price stamps, Answer Pages that handle the \"is this the Golf 8 or the Golf 2025\" question before the configurator opens, and a freshness signal the agent can rely on to know which version it is reading.", "de": "Der Hebel ist kein Konfigurator-Rewrite. Es ist eine Discovery-Layer-Surface, die die Modell-Generation disambiguiert, nach der ein Agent fragt, Reference Pages pro Trim mit expliziten Verfügbarkeits- und Preis-Stempeln, Answer Pages, die die \"ist das der Golf 8 oder der Golf 2025\"-Frage behandeln, bevor der Konfigurator öffnet, und ein Freshness-Signal, auf das sich der Agent verlassen kann, um zu wissen, welche Version er liest." }, "proof": { "en": "The proof is not a deeper configurator. It is agents disambiguating Golf 8 from Golf 2025 on the first read and landing on the trim the buyer actually asked for, re-measured each wave.", "de": "Der Beweis ist nicht ein tieferer Konfigurator. Es ist, dass Agenten beim ersten Lesen Golf 8 von Golf 2025 unterscheiden und auf dem Trim landen, nach dem der Käufer tatsächlich gefragt hat, neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20Volkswagen" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20Volkswagen" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20Volkswagen" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · Volkswagen Wave Q2 2026 (Cody, unbranded informational)", "accessedAt": "2026-05-24", "supports": [ "AI Visibility score (audit-derived, 18 datapoints, 3 providers)", "AI platforms queried (openai/perplexity/anthropic, 3-provider track)", "the close state reached (config_ready)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "a fleet wave automotive wave · Volkswagen phase 1-3 (Giorgio repo)", "accessedAt": "2026-03-29", "supports": [ "the per-breed access profile (text/code/browser observations)", "the catalogue-drift finding (coding agent extracted Golf 2025 at €33.465 instead of Golf 8 Basis at €29.395)", "the browser-agent pass rate (3 of 3 runs at the legacy €29.395 with full configuration verified)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Ground-truth ceiling run · VW Golf 8 Basis (€29.395)", "accessedAt": "2026-03-29", "supports": [ "Ground-truth price €29.395 (Uranograu uni 0€, 15-inch Stahlraeder Serie)", "9-step konfigurator path" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S4", "label": "Task Selection Doctrine", "accessedAt": "2026-05-24", "supports": [ "fairness declaration", "Third-Party Interception framing" ], "url": "https://www.hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }