{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/gea-group.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "GEA Group — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "GEA Group is a top-three global process-technology OEM, with the Niro spray-dryer franchise as the canonical multi-stage milk-powder drying line for industrial dairy plants. The gea.com surface carries the Niro MSD product pages and the dairy reference-plant case studies; the close does not run through the brand. Project procurement at the 8-tonnes-per-hour scale is intermediated by process-engineering firms and contract dairy plant builders. Whether an agent shortlisting industrial spray-drying capacity reaches gea.com or routes through the engineering firm is what Wave 10 measures.", "de": "GEA Group ist ein Top-3-Hersteller Prozesstechnik weltweit, mit der Niro-Sprühtrockner-Franchise als der kanonischen Mehrstufen-Milchpulver-Trocknungslinie für industrielle Molkereianlagen. Die gea.com-Surface trägt die Niro-MSD-Produktseiten und die Molkerei-Referenzanlagen-Fallstudien; der Close läuft nicht über die Marke. Projektbeschaffung auf der 8-Tonnen-pro-Stunde-Skala wird durch Process-Engineering-Firmen und Auftrags-Molkereianlagenbauer intermediated. Ob ein Agent, der industrielle Sprühtrocknungs-Kapazität shortlistet, gea.com erreicht oder über die Engineering-Firma routet, ist was Wave 10 misst." }, "summary": { "en": "GEA Group owns the Niro spray-drying story; process-engineering firms own the project specification.", "de": "GEA Group besitzt die Niro-Sprühtrocknungs-Story; Process-Engineering-Firmen besitzen die Projekt-Spezifikation." }, "brandName": "GEA Group", "legalEntity": "GEA Group Aktiengesellschaft", "daxTicker": "G1A", "sector": "industrials", "sectorLabel": "Industrials", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-26", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W10-INDUSTRIALS", "url": "https://www.hyperize.ai/en/dax40-index/brands/gea-group", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/gea-group" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 40.26, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": null, "scoreNote": "Pending: no per-breed fleet usability run has landed yet (FLEET run queued). The access profile below is mostly not-yet-run; the usability score and composite are withheld until the run lands. AI Visibility is measured and reported standalone.", "accessProfile": [ { "agentClass": "text", "outcome": "pending" }, { "agentClass": "search", "outcome": "partial" }, { "agentClass": "code", "outcome": "pending" }, { "agentClass": "browser", "outcome": "pending" }, { "agentClass": "full_automation", "outcome": "pending" } ], "blockedClasses": [], "passClasses": [], "closeState": "quote_ready", "closeStateNote": null, "methodVersion": "fleet/measured", "provenance": "pending — no per-breed fleet usability run yet (FLEET run queued); usability score withheld until it lands" }, "evidence": { "score": 65, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": null, "scale100": null, "scale10": null, "status": "pending_usability", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Composite withheld: no per-breed fleet usability run has landed for this brand yet (FLEET run queued). AI Visibility is measured and reported standalone in commercialLane.visibility; a composite is only emitted once AI Usability is measured." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 40.26, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": null, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 65, "methodVersion": "fleet/measured" } } }, "thirdPartyInterception": { "classification": "structural", "classificationLabel": "Structural", "directShare": 0.35, "intermediaryShare": 0.65, "intermediaryCaptureExamples": [ "Tetra Pak engineering", "Andritz", "Bühler", "Contract dairy-plant builders" ], "narrative": { "en": "Third-Party Interception derived from Cody Gate-1 response analysis: the engineered-project procurement mode applies. Industrial spray-drying projects route through process-engineering firms (Tetra Pak engineering, Andritz, Bühler, contract dairy-plant builders) — the structural intermediary layer for greenfield dairy plant specification that the agent surfaces alongside GEA's direct Niro MSD product story.", "de": "Third-Party Interception aus Cody-Gate-1-Antworten abgeleitet: Engineered-Project-Beschaffungsmodus gilt. Industrielle Sprühtrocknungs-Projekte laufen über Process-Engineering-Firmen (Tetra Pak Engineering, Andritz, Bühler, Auftrags-Molkereianlagenbauer) — die strukturelle Intermediär-Schicht für Greenfield-Molkereianlagen-Spezifikation, die der Agent neben GEAs direkter Niro-MSD-Produkt-Story zeigt." } }, "bottleneck": { "type": "structural_intermediary", "classification": { "en": "Interception", "de": "Interception" }, "classificationNote": { "en": "Intercepted before the brand is the answer.", "de": "Abgefangen, bevor die Marke die Antwort ist." }, "sentence": { "en": "GEA Group owns the Niro spray-drying story; process-engineering firms own the project specification.", "de": "GEA Group besitzt die Niro-Sprühtrocknungs-Story; Process-Engineering-Firmen besitzen die Projekt-Spezifikation." }, "executiveSummary": { "en": "Wave 10 partial: AI Visibility is measured live; AI Usability is a structurally derived interim value until a fleet wave lands in Wave 10b. GEA Group is findable by AI agents on the industrial spray-drying query; the gea.com surface carries the Niro MSD specification, the dairy reference-plant case studies, and the multi-stage drying portfolio (MSD, FSD, SD) as a public differentiator. Close-state quote_ready via process-engineering firm — Tetra Pak engineering, Andritz, Bühler, and contract dairy-plant builders intermediate the project RFQ. If your commercial edge lives in engineered-project markets, the question is simple: does AI surface that edge before the engineering-firm shortlist hardens?", "de": "Wave 10 Teilmessung: AI Visibility ist live gemessen; AI Usability ist ein strukturell abgeleiteter Interim-Wert, bis a fleet wave in Wave 10b landet. GEA Group ist für KI-Agenten auf der industriellen Sprühtrocknungs-Query auffindbar; die gea.com-Surface trägt die Niro-MSD-Spezifikation, die Molkerei-Referenzanlagen-Fallstudien und das Mehrstufen-Trocknungs-Portfolio (MSD, FSD, SD) als public-facing-Differentiator. Close-State quote_ready über Process-Engineering-Firma — Tetra Pak Engineering, Andritz, Bühler und Auftrags-Molkereianlagenbauer intermediieren das Projekt-RFQ. Wenn der kommerzielle Edge in Engineered-Project-Märkten liegt, ist die Frage einfach: zeigt AI diesen Edge, bevor die Engineering-Firma-Shortlist sich verhärtet?" } }, "testNarrative": { "verdict": { "en": "Producer surface survives. Engineering firms own the project.", "de": "Marken-Surface übersteht den Test. Engineering-Firmen besitzen das Projekt." }, "narrative": { "en": "Wave 10 measured GEA Group Niro multi-stage spray-drying procurement across Cody Gate-1 (3 providers, 18 datapoints, German queries, 0 errors). a fleet wave is queued for Wave 10b. The gea.com surface carries the Niro MSD product specification, the dairy reference-plant case studies, and the multi-stage drying portfolio identity (MSD for multi-stage premium, FSD for fluid-bed integrated, SD for simple single-stage). The brand surface is text-readable and code-extractable for the spec; the per-breed access profile under a real agent-fleet test lands in Wave 10b. The 8 t/h spray-drying project decision at a European dairy greenfield is intermediated by process-engineering firms. Tetra Pak engineering arm, Andritz, Bühler, and contract dairy-plant builders specify the equipment list, write the RFQ, and present a panel of OEMs to the dairy owner. GEA makes the dryer. The engineering firm makes the project.", "de": "Wave 10 hat GEA Group Niro-Mehrstufen-Sprühtrocknungs-Beschaffung über Cody Gate-1 (3 Provider, 18 Datenpunkte, DE-Queries, 0 Fehler) gemessen. a fleet wave ist für Wave 10b queued. Die gea.com-Surface trägt die Niro-MSD-Produktspezifikation, die Molkerei-Referenzanlagen-Fallstudien und die Mehrstufen-Trocknungs-Portfolio-Identität (MSD für Mehrstufen-Premium, FSD für Wirbelschicht-integriert, SD für einstufige Standardausführung). Die Marken-Surface ist text-readable und code-extractable für die Spezifikation; das Per-Breed-Access-Profil unter einem echten Agent-Fleet-Test landet in Wave 10b. Die 8-t/h-Sprühtrocknungs-Projekt-Entscheidung an einer europäischen Greenfield-Molkerei wird durch Process-Engineering-Firmen intermediated. Tetra Pak Engineering-Arm, Andritz, Bühler und Auftrags-Molkereianlagenbauer spezifizieren die Equipment-Liste, schreiben das RFQ und präsentieren ein OEM-Panel an den Molkerei-Eigentümer. GEA baut den Trockner. Die Engineering-Firma baut das Projekt." }, "scopeShift": null, "agentMatrix": [ { "type": "text", "status": "pending", "note": "a fleet wave phase 2 HTTP pending (Wave 10b)" }, { "type": "search", "status": "partial", "note": "Cody Gate-1 18/18 valid across openai/perplexity/anthropic; AI Visibility landed, 0 errors" }, { "type": "code", "status": "pending", "note": "a fleet wave phase 2 coding pending (Wave 10b)" }, { "type": "browser", "status": "pending", "note": "a fleet wave phase 3 pending (Wave 10b)" }, { "type": "full_automation", "status": "pending", "note": "a fleet wave phase 4 pending (Wave 10b)" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 10 Q2 2026 partial measurement. Single task (GEA Group Niro multi-stage spray-drying line for 8 t/h dairy milk-powder production, quote_ready close, European installation). AI Visibility from Cody Gate-1 (Q2-2026, openai/perplexity/anthropic, DE language, 18/18 valid datapoints). AI Usability axis pending a fleet wave (queued Wave 10b) — current Usability score reflects structural defaults for the catalog_only B2B equipment close, not a measured per-breed access profile. Fairness Review pending the sector fairness grid.", "methodologyUrl": "https://www.hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "GEA Group Niro multi-stage spray-drying line for 8 t/h dairy milk-powder production, European installation", "de": "GEA Group Niro Mehrstufen-Sprühtrocknungs-Linie für 8 t/h Molkerei-Milchpulver-Produktion, europäische Installation" }, "closeState": "quote_ready", "intermediaryMode": "process_engineering_firm", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "Producer page surfaces the Niro MSD spec and dairy reference plants; process-engineering-firm intermediation (Tetra Pak engineering / Andritz / Bühler / contract dairy-plant builders) captures the project-specification close.", "de": "Marken-Seite zeigt die Niro-MSD-Spezifikation und Molkerei-Referenzanlagen; Process-Engineering-Firma-Intermediation (Tetra Pak Engineering / Andritz / Bühler / Auftrags-Molkereianlagenbauer) fängt den Projekt-Spezifikations-Close auf." } } ], "scoreHistory": [ { "date": "2026-05-26", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W10-INDUSTRIALS", "protocolVersion": "ars-methodology/v1.1", "summary": "Wave 10 partial measurement landed. Cody Gate-1 complete (18/18 valid, 0 errors). a fleet wave queued for Wave 10b — Usability axis on this wave reflects structural defaults for the catalog_only B2B equipment close. Producer-page survival of the Niro spray-drying story confirmed by Cody response analysis; process-engineering-firm channel position derived from Cody response texts (Tetra Pak engineering / Andritz / Bühler / dairy-plant builders dominate the specification layer)." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "discovery", "archetypeLabel": { "en": "discovery", "de": "Discovery" }, "source": "brand", "diagnosis": { "en": "On product discovery, GEA Group is not lacking findability. The brand is a top-three global process-technology OEM, named in every industrial-spray-drying question alongside SPX FLOW and Tetra Pak. The gap is not the brand-own surface. It is the engineered-project procurement mode: the 8 t/h dairy spray-drying decision does not run on a public-facing self-service flow. It runs through process-engineering firms (Tetra Pak engineering, Andritz, Bühler, contract dairy-plant builders). The agent reaches gea.com, reads the Niro MSD spec and the dairy reference plants, then the project specification routes through the engineering firm. GEA owns the Niro spray-drying story, the engineering firm owns the project.", "de": "In der Produkt-Discovery fehlt GEA Group nicht Auffindbarkeit. Die Marke ist ein Top-3-Hersteller Prozesstechnik weltweit, in jeder industriellen Sprühtrocknungs-Frage neben SPX FLOW und Tetra Pak genannt. Die Lücke ist nicht die Marken-Surface. Es ist der Engineered-Project-Beschaffungsmodus: die 8-t/h-Molkerei-Sprühtrocknungs-Entscheidung läuft nicht über einen public-facing Self-Service-Flow. Sie läuft über Process-Engineering-Firmen (Tetra Pak Engineering, Andritz, Bühler, Auftrags-Molkereianlagenbauer). Der Agent erreicht gea.com, liest die Niro-MSD-Spezifikation und die Molkerei-Referenzanlagen, dann routet die Projekt-Spezifikation über die Engineering-Firma. GEA besitzt die Niro-Sprühtrocknungs-Story, die Engineering-Firma besitzt das Projekt." }, "evidence": { "en": "GEA Group owns the Niro spray-drying story; process-engineering firms own the project specification.", "de": "GEA Group besitzt die Niro-Sprühtrocknungs-Story; Process-Engineering-Firmen besitzen die Projekt-Spezifikation." }, "question": { "en": "The question this raises: where would broader measurement — additional tasks, additional providers — sharpen the discovery read?", "de": "Die Frage daraus: Wo würde breitere Messung — zusätzliche Tasks, zusätzliche Provider — die Discovery-Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "What changes the outcome is closing the surface-to-engineering-firm gap. The brand-own page surfaces the Niro spray-drying story cleanly. The remaining lever is on the channel side: the agent reads the Niro MSD spec, then has to identify the right process-engineering firm for the project RFQ. Named Hyperize offerings here: Answer Pages on \"Welcher Engineering-Partner baut Niro-Sprühtrocknungs-Linien für 8 t/h Molkereiproduktion?\" that route directly to the brand-own MSD spec plus the engineering-firm-channel discovery, and Reference Pages that make GEA's named instruments (the Niro spray-drying family taxonomy, the dairy reference-plant register, the MSD vs FSD vs SD portfolio split) agent-readable rather than human-readable. If your brand sits behind engineering firms, EPCs, or distributors, this is the AI test that decides whether agents reach you first or your channel does.", "de": "Was den Ausgang verändert, ist das Schließen der Surface-to-Engineering-Firm-Lücke. Die Marken-Seite zeigt die Niro-Sprühtrocknungs-Story sauber. Der verbleibende Hebel liegt auf der Channel-Seite: der Agent liest die Niro-MSD-Spezifikation und muss dann die richtige Process-Engineering-Firma für das Projekt-RFQ identifizieren. Benannte Hyperize-Offerings hier: Answer Pages zu \"Welcher Engineering-Partner baut Niro-Sprühtrocknungs-Linien für 8 t/h Molkereiproduktion?\" die direkt zur marken-eigenen MSD-Spezifikation plus Engineering-Firma-Channel-Discovery routen, und Reference Pages, die GEAs benannte Instrumente (die Niro-Sprühtrocknungs-Familien-Taxonomie, das Molkerei-Referenzanlagen-Register, der MSD-vs-FSD-vs-SD-Portfolio-Split) agenten-lesbar statt menschen-lesbar machen. Wenn die Marke hinter Engineering-Firmen, EPCs oder Distributoren sitzt, ist das der AI-Test, der entscheidet, ob Agenten dich zuerst erreichen oder dein Channel." }, "proof": { "en": "The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.", "de": "Der Beweis ist nicht mehr Content. Es ist ein wiederholbarer Anstieg darin, ob Agenten die Marke direkt finden, verifizieren, zitieren, empfehlen und den Weg abschließen — neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20GEA%20Group" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20GEA%20Group" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20GEA%20Group" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · GEA Group Wave Q2 2026 (Cody, dispatched 2026-05-26)", "accessedAt": "2026-05-26", "supports": [ "AI Visibility score", "the close state reached (quote_ready)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "a fleet wave industrials wave · GEA Group phase 1-4 (queued Wave 10b)", "accessedAt": "2026-05-26", "supports": [ "the per-breed access profile (Wave 10b)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Task Selection Doctrine", "accessedAt": "2026-05-26", "supports": [ "fairness declaration", "Third-Party Interception framing" ], "url": "https://www.hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }