{ "format": "hyperize/v1", "@id": "https://www.hyperize.ai/en/dax40-index/brands/continental.json", "type": "BrandScore", "pageType": "BrandScore", "releaseState": "pilot_probe", "releaseLabel": "Pilot Probe", "title": "Continental — Pilot Probe (Single-Task Observation, Wave Q2 2026)", "pilotProbe": { "status": "pilot_probe", "rationale": "Single-task observation under a narrower provider track than a full BrandScore. The Agent Success Score is computed but should be read as an early signal, not a fully-qualified score.", "promotionCriteria": "Confidence promotes to B (and releaseState to brand_score) when the next wave adds a second task and the fourth provider on the Discoverability track.", "nextWave": "WAVE-Q3-2026" }, "hook": { "en": "Continental is a top-tier premium tire maker, with the PremiumContact franchise as its touring summer line for passenger cars. The continental-tires.com surface carries the tire finder and the fitment spec, but the buy closes at a retailer, not on the brand. Continental is also a major automotive-technology supplier, so the consumer-tire surface is one franchise among several. Whether an agent picking a 225/45 R17 summer tire reaches Continental or routes through a comparison site is what Wave 11 measures.", "de": "Continental ist ein Premium-Reifenhersteller der Spitzenklasse, mit der PremiumContact-Familie als Touring-Sommerlinie für Personenwagen. Die continental-tires.com-Surface trägt den Reifenfinder und die Fitment-Spezifikation, aber der Kauf schließt beim Händler ab, nicht über die Marke. Continental ist auch ein großer Automobiltechnik-Zulieferer, die Konsumenten-Reifen-Surface ist also eine Franchise unter mehreren. Ob ein Agent, der einen 225/45-R17-Sommerreifen wählt, Continental erreicht oder über ein Vergleichsportal routet, ist was Wave 11 misst." }, "summary": { "en": "Continental owns the premium-tire story; tire retailers and comparison sites own the purchase.", "de": "Continental besitzt die Premium-Reifen-Story; Reifenhändler und Vergleichsportale besitzen den Kauf." }, "brandName": "Continental", "legalEntity": "Continental AG", "daxTicker": "CON", "sector": "automotive", "sectorLabel": "Automotive", "inLanguage": "en", "datePublished": "2026-05-18", "dateModified": "2026-05-28", "nextReview": "2026-09-30", "confidence": "C", "evidenceTier": "proprietary", "wave": "WAVE-Q2-2026-W11-CENSUS", "url": "https://www.hyperize.ai/en/dax40-index/brands/continental", "alternateLanguage": { "de": "https://www.hyperize.ai/de/dax40-index/brands/continental" }, "isPartOf": { "@id": "https://www.hyperize.ai/en/dax40-index", "name": "DAX 40 Agent Success Index" }, "lanes": [ { "id": "commerce", "name": "Commerce", "measured": true }, { "id": "talent", "name": "Talent", "measured": false }, { "id": "aftersales", "name": "After-sales", "measured": false }, { "id": "procurement", "name": "Procurement", "measured": false }, { "id": "investor_relations", "name": "Investor Relations", "measured": false }, { "id": "press", "name": "Press", "measured": false } ], "commercialLane": { "visibility": { "question": "Will an agent find and recommend the brand?", "score": 26.39, "dimension": "Discoverability (D)", "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "provenance": "measured" }, "usability": { "question": "Once an agent arrives — how far does it get toward the deal?", "score": null, "scoreNote": "Pending: no per-breed fleet usability run has landed yet (FLEET run queued). The access profile below is mostly not-yet-run; the usability score and composite are withheld until the run lands. AI Visibility is measured and reported standalone.", "accessProfile": [ { "agentClass": "text", "outcome": "pending" }, { "agentClass": "search", "outcome": "partial" }, { "agentClass": "code", "outcome": "pending" }, { "agentClass": "browser", "outcome": "pending" }, { "agentClass": "full_automation", "outcome": "pending" } ], "blockedClasses": [], "passClasses": [], "closeState": "config_ready", "closeStateNote": null, "methodVersion": "fleet/measuredb", "provenance": "pending — no per-breed fleet usability run yet (FLEET run queued); usability score withheld until it lands" }, "evidence": { "score": 65, "basis": "estimate — cross-method ground-truth consistency, not a separate measured run", "note": "A confidence layer on the two axes above, not a third sales axis." } }, "score": { "compositeForIndexRanking": { "value": null, "scale100": null, "scale10": null, "status": "pending_usability", "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "methodVersion": "ars-methodology/v1.1", "usabilityDerivation": "usability-derivation/v1", "role": "index-ranking", "note": "Composite withheld: no per-breed fleet usability run has landed for this brand yet (FLEET run queued). AI Visibility is measured and reported standalone in commercialLane.visibility; a composite is only emitted once AI Usability is measured." }, "dimensions": { "aiVisibility": { "name": "AI Visibility (Discoverability)", "weight": 0.2, "value": 26.39, "methodVersion": "gate1/v1.1", "sampleSize": 18, "providers": [ "openai", "perplexity", "anthropic" ], "queryVariants": 3, "runsPerVariant": 2, "taskCount": 1 }, "aiUsability": { "name": "AI Usability (reach + completion)", "weight": 0.7, "value": null, "derivation": "usability-derivation/v1", "basis": "derived from the access profile (per-class outcomes) + close state" }, "evidence": { "name": "Evidence", "weight": 0.1, "value": 65, "methodVersion": "fleet/measuredb" } } }, "thirdPartyInterception": { "classification": "structural", "classificationLabel": "Structural", "directShare": 0.35, "intermediaryShare": 0.65, "intermediaryCaptureExamples": [ "Reifen.de", "Tirendo", "Euromaster", "A.T.U" ], "narrative": { "en": "Third-Party Interception derived from Cody Gate-1 response analysis: the retail-intermediated purchase mode applies. Premium tire orders route through tire retailers and comparison sites (Reifen.de, Tirendo, Euromaster, A.T.U) which hold inventory, fitting appointments, and checkout. The agent surfaces these retailers alongside Continental's direct PremiumContact product story.", "de": "Third-Party Interception aus Cody-Gate-1-Antworten abgeleitet: retail-intermediierter Kaufmodus gilt. Premium-Reifenbestellungen laufen über Reifenhändler und Vergleichsportale (Reifen.de, Tirendo, Euromaster, A.T.U), die Inventar, Montagetermine und Checkout halten. Der Agent zeigt diese Händler neben Continentals direkter PremiumContact-Produkt-Story." } }, "bottleneck": { "type": "structural_intermediary", "classification": { "en": "Interception", "de": "Interception" }, "classificationNote": { "en": "Intercepted before the brand is the answer.", "de": "Abgefangen, bevor die Marke die Antwort ist." }, "sentence": { "en": "Continental owns the premium-tire story; tire retailers and comparison sites own the purchase.", "de": "Continental besitzt die Premium-Reifen-Story; Reifenhändler und Vergleichsportale besitzen den Kauf." }, "executiveSummary": { "en": "Wave 11 partial: AI Visibility is measured live; AI Usability is a structurally derived interim value until FLEET enrichment lands in Wave 11b. Continental is findable by AI agents on the premium-summer-tire query, and the brand surface carries the PremiumContact spec, the tire finder, and the size fitment data. Close-state config_ready: the brand surface tops out at the tire selection, and the purchase closes at a retailer. Tire retailers and comparison sites (Reifen.de, Tirendo, Euromaster, A.T.U) intermediate the order. If a buying agent reaches the right Continental tire but then hands the order to a comparison portal, the brand surfaced the product and lost the transaction. That is the question for a tire brand whose name is everywhere but whose checkout lives somewhere else.", "de": "Wave 11 Teilmessung: AI Visibility ist live gemessen; AI Usability ist ein strukturell abgeleiteter Interim-Wert, bis die FLEET-Anreicherung in Wave 11b landet. Continental ist für KI-Agenten auf der Premium-Sommerreifen-Query auffindbar, und die Marken-Surface trägt die PremiumContact-Spezifikation, den Reifenfinder und die Größen-Fitment-Daten. Close-State config_ready: die Marken-Surface endet bei der Reifenauswahl, der Kauf schließt beim Händler ab. Reifenhändler und Vergleichsportale (Reifen.de, Tirendo, Euromaster, A.T.U) intermediieren die Bestellung. Wenn ein kaufender Agent den richtigen Continental-Reifen erreicht, die Bestellung dann aber an ein Vergleichsportal übergibt, hat die Marke das Produkt gezeigt und die Transaktion verloren. Das ist die Frage für eine Reifenmarke, deren Name überall ist, deren Checkout aber woanders liegt." } }, "testNarrative": { "verdict": { "en": "Brand surface survives. Tire retailers own the checkout.", "de": "Marken-Surface übersteht den Test. Reifenhändler besitzen den Checkout." }, "narrative": { "en": "Wave 11 measured Continental premium summer tire selection across Cody Gate-1 (3 providers, 18 datapoints, German queries, 0 errors). FLEET enrichment is queued for Wave 11b. The continental-tires.com surface carries the PremiumContact 7 specification, the tire finder, and the size-and-vehicle fitment guidance. The brand surface is text-readable and code-extractable for the tire spec; the per-breed access profile under a real agent-fleet test lands in Wave 11b. The summer-tire purchase at 225/45 R17 is intermediated by tire retailers and comparison sites. Reifen.de, Tirendo, Euromaster, and A.T.U carry the inventory, the fitting appointment, and the checkout. Continental makes the tire. The retailer makes the sale. One boundary worth stating plainly: Continental is a tire brand and a top automotive-technology supplier (ContiTech industrial rubber, ADAS electronics). The consumer-tire surface measured here is one franchise, not the whole company.", "de": "Wave 11 hat die Continental-Premium-Sommerreifen-Auswahl über Cody Gate-1 (3 Provider, 18 Datenpunkte, DE-Queries, 0 Fehler) gemessen. FLEET-Anreicherung ist für Wave 11b queued. Die continental-tires.com-Surface trägt die PremiumContact-7-Spezifikation, den Reifenfinder und die Größen-und-Fahrzeug-Fitment-Anleitung. Die Marken-Surface ist text-readable und code-extractable für die Reifenspezifikation; das Per-Breed-Access-Profil unter einem echten Agent-Fleet-Test landet in Wave 11b. Der Sommerreifen-Kauf in 225/45 R17 wird durch Reifenhändler und Vergleichsportale intermediiert. Reifen.de, Tirendo, Euromaster und A.T.U tragen das Inventar, den Montagetermin und den Checkout. Continental baut den Reifen. Der Händler macht den Verkauf. Eine Grenze, die klar benannt gehört: Continental ist eine Reifenmarke und ein Top-Automobiltechnik-Zulieferer (ContiTech-Industriegummi, ADAS-Elektronik). Die hier gemessene Konsumenten-Reifen-Surface ist eine Franchise, nicht das ganze Unternehmen." }, "scopeShift": null, "agentMatrix": [ { "type": "text", "status": "pending", "note": "FLEET phase 2 HTTP pending (Wave 11b)" }, { "type": "search", "status": "partial", "note": "Cody Gate-1 18/18 valid across openai/perplexity/anthropic; AI Visibility landed, 0 errors" }, { "type": "code", "status": "pending", "note": "FLEET phase 2 coding pending (Wave 11b)" }, { "type": "browser", "status": "pending", "note": "FLEET phase 3 pending (Wave 11b)" }, { "type": "full_automation", "status": "pending", "note": "FLEET phase 4 pending (Wave 11b)" } ] }, "fairnessDeclaration": { "reviewPassed": false, "note": "Wave 11 Q2 2026 partial measurement. Single task (Continental PremiumContact 7 premium summer tire in 225/45 R17 for a mid-size sedan, config_ready close, German market). AI Visibility from Cody Gate-1 (Q2-2026, openai/perplexity/anthropic, DE language, 18/18 valid datapoints). AI Usability axis pending FLEET enrichment (queued Wave 11b) — current Usability score reflects structural defaults for the config_ready close, not a measured per-breed access profile. Fairness Review pending the sector fairness grid.", "methodologyUrl": "https://hyperize.ai/en/methodology/task-selection", "sectorGridRef": null }, "activeTasks": [ { "title": { "en": "Continental PremiumContact 7 premium summer tire in 225/45 R17 for a mid-size sedan, German market", "de": "Continental PremiumContact 7 Premium-Sommerreifen in 225/45 R17 für eine Mittelklasse-Limousine, deutscher Markt" }, "closeState": "config_ready", "intermediaryMode": "retailer", "businessRelevance": null, "difficultyBand": null, "engpass": { "en": "Brand surface carries the PremiumContact spec and the tire finder; tire-retailer intermediation (Reifen.de / Tirendo / Euromaster / A.T.U) captures the order-and-fitting close.", "de": "Marken-Surface trägt die PremiumContact-Spezifikation und den Reifenfinder; Reifenhändler-Intermediation (Reifen.de / Tirendo / Euromaster / A.T.U) fängt den Bestell-und-Montage-Close auf." } } ], "scoreHistory": [ { "date": "2026-05-28", "quarter": "Q2 2026", "waveId": "WAVE-Q2-2026-W11-CENSUS", "protocolVersion": "ars-methodology/v1.1", "summary": "Wave 11 partial measurement landed. Cody Gate-1 complete (18/18 valid, 0 errors). FLEET queued for Wave 11b — Usability axis on this wave reflects structural defaults for the config_ready close. Producer-page survival of the premium-tire story confirmed by Cody response analysis; tire-retailer channel position derived from Cody response texts (Reifen.de / Tirendo / Euromaster / A.T.U dominate the order-and-fitting layer)." } ], "methodology": { "formula": "Agent Success Score = (AI Visibility × 0.20) + (AI Usability × 0.70) + (Evidence × 0.10)", "usabilityDerivation": "usability-derivation/v1", "protocolVersion": "ars-methodology/v1.1", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "dimensions": { "aiVisibility": "AI Visibility (Discoverability) — audit-pipeline-derived. 3–4 providers × 3 query variants × 2 runs.", "aiUsability": "AI Usability — derived from the per-class access profile (which agent classes reach the close state) modulated by close-state depth. The profile is the truth; the score is a reproducible summary, not a hand-rating.", "evidence": "Evidence — cross-method ground-truth consistency. A confidence layer, not a sales axis." } }, "consequenceClose": { "archetype": "discovery", "archetypeLabel": { "en": "discovery", "de": "Discovery" }, "source": "brand", "diagnosis": { "en": "On product discovery, Continental is not lacking findability. The brand is a premium tire maker named in every premium-summer-tire question alongside Michelin and Bridgestone. The gap is not the brand-own surface. It is the retail-intermediated purchase mode: the 225/45 R17 tire order does not close on continental-tires.com. It runs through tire retailers and comparison sites (Reifen.de, Tirendo, Euromaster, A.T.U). The agent reaches Continental, reads the PremiumContact spec and the fitment, then the order routes through a retailer. Continental owns the premium-tire story, the retailer owns the checkout.", "de": "In der Produkt-Discovery fehlt Continental nicht Auffindbarkeit. Die Marke ist ein Premium-Reifenhersteller, in jeder Premium-Sommerreifen-Frage neben Michelin und Bridgestone genannt. Die Lücke ist nicht die Marken-Surface. Es ist der retail-intermediierte Kaufmodus: die 225/45-R17-Reifenbestellung schließt nicht auf continental-tires.com ab. Sie läuft über Reifenhändler und Vergleichsportale (Reifen.de, Tirendo, Euromaster, A.T.U). Der Agent erreicht Continental, liest die PremiumContact-Spezifikation und das Fitment, dann routet die Bestellung über einen Händler. Continental besitzt die Premium-Reifen-Story, der Händler besitzt den Checkout." }, "evidence": { "en": "Continental owns the premium-tire story; tire retailers and comparison sites own the purchase.", "de": "Continental besitzt die Premium-Reifen-Story; Reifenhändler und Vergleichsportale besitzen den Kauf." }, "question": { "en": "The question this raises: where would broader measurement — additional tasks, additional providers — sharpen the discovery read?", "de": "Die Frage daraus: Wo würde breitere Messung — zusätzliche Tasks, zusätzliche Provider — die Discovery-Lesart schärfen?" }, "confidenceHedge": { "en": "Based on the current pilot slate, this read is directional.", "de": "Basierend auf dem aktuellen Pilot-Slate ist diese Lesart direktional." }, "closes": { "en": "What changes the outcome is closing the surface-to-retailer gap. The brand-own page surfaces the tire story cleanly. The remaining lever is on the channel side: the agent reads the PremiumContact spec, then has to find a retailer that stocks the exact size with a fitting slot. Named Hyperize offerings here: Answer Pages on \"Welcher Continental-Sommerreifen in 225/45 R17 und wo mit Montage bestellen?\" that route from the brand-own tire spec to the retailer-channel discovery, and Reference Pages that make Continental's named instruments (the PremiumContact vs SportContact line split, the size-fitment matrix, the retailer-availability signal) agent-readable rather than human-readable. If your brand sells through retailers and comparison portals, this is the AI test that decides whether agents reach you first or your channel does.", "de": "Was den Ausgang verändert, ist das Schließen der Surface-to-Retailer-Lücke. Die Marken-Seite zeigt die Reifen-Story sauber. Der verbleibende Hebel liegt auf der Channel-Seite: der Agent liest die PremiumContact-Spezifikation und muss dann einen Händler finden, der die exakte Größe mit Montagetermin führt. Benannte Hyperize-Offerings hier: Answer Pages zu \"Welcher Continental-Sommerreifen in 225/45 R17 und wo mit Montage bestellen?\" die von der marken-eigenen Reifenspezifikation zur Händler-Channel-Discovery routen, und Reference Pages, die Continentals benannte Instrumente (der PremiumContact-vs-SportContact-Linien-Split, die Größen-Fitment-Matrix, das Händler-Verfügbarkeits-Signal) agenten-lesbar statt menschen-lesbar machen. Wenn die Marke über Händler und Vergleichsportale verkauft, ist das der AI-Test, der entscheidet, ob Agenten dich zuerst erreichen oder dein Channel." }, "proof": { "en": "The proof isn't more content. It's a repeatable lift in whether agents find, verify, cite, recommend, and complete the brand journey directly — re-measured each wave.", "de": "Der Beweis ist nicht mehr Content. Es ist ein wiederholbarer Anstieg darin, ob Agenten die Marke direkt finden, verifizieren, zitieren, empfehlen und den Weg abschließen — neu gemessen mit jeder Wave." }, "ctas": [ { "weight": "primary", "eyebrow": "Audit · €1,900", "title": { "en": "Commission an audit.", "de": "Audit beauftragen." }, "body": { "en": "Where the BrandScore opens the question, an audit closes it. An interpretive engagement on your full surface, scored under the same methodology.", "de": "Wo die BrandScore die Frage öffnet, schließt sie ein Audit. Ein interpretatives Engagement auf der vollen Surface, gemessen unter derselben Methodologie." }, "cta": { "en": "Get the audit", "de": "Audit anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Audit%20%C2%B7%20Continental" }, { "weight": "secondary", "eyebrow": "Founding · €4,500", "title": { "en": "Found with us.", "de": "Founding Program." }, "body": { "en": "Strategic partnership for brands building agent success as a long-term capability, not a one-off engagement.", "de": "Strategische Partnerschaft für Marken, die Agent-Success als langfristige Capability aufbauen — nicht als Einmal-Engagement." }, "cta": { "en": "Apply", "de": "Bewerben" }, "href": "mailto:hello@hyperize.ai?subject=Founding%20Program%20%C2%B7%20Continental" }, { "weight": "secondary", "eyebrow": "Snapshot", "title": { "en": "Audit an adjacent property.", "de": "Eine angrenzende Property messen." }, "body": { "en": "The BrandScore covers the primary domain. Get the same methodology applied to an adjacent property: a country site, a sub-brand, a category beyond the DAX-40 slate.", "de": "Die BrandScore deckt die primäre Domain ab. Die gleiche Methodologie für eine angrenzende Property: eine Länderseite, eine Sub-Brand, eine Kategorie außerhalb des DAX-40-Slates." }, "cta": { "en": "Get a Snapshot", "de": "Snapshot anfragen" }, "href": "mailto:hello@hyperize.ai?subject=Snapshot%20%C2%B7%20adjacent%20property%20for%20Continental" } ] }, "sources": [ { "id": "S1", "label": "Gate-1 audit run · Continental Wave Q2 2026 (Cody, dispatched 2026-05-28)", "accessedAt": "2026-05-28", "supports": [ "AI Visibility score", "the close state reached (config_ready)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize audit pipeline" }, { "id": "S2", "label": "FLEET Wave 11b · Continental phase 1-4 (queued)", "accessedAt": "2026-05-28", "supports": [ "the per-breed access profile (Wave 11b)" ], "url": null, "kind": "internal", "internalLabel": "Internal · Hyperize fleet (Giorgio)" }, { "id": "S3", "label": "Task Selection Doctrine", "accessedAt": "2026-05-28", "supports": [ "fairness declaration", "Third-Party Interception framing" ], "url": "https://hyperize.ai/en/methodology/task-selection", "kind": "public", "internalLabel": null } ], "crossLinks": { "index": "https://www.hyperize.ai/en/dax40-index", "taskSelection": "https://www.hyperize.ai/en/methodology/task-selection", "agentSurface": "https://www.hyperize.ai/en/methodology", "foundingProgram": "https://www.hyperize.ai/en/founding-program" }, "scope": { "publishes": [ "Brand identity (name, legal entity, DAX ticker, sector)", "Composite (index-ranking) + AI Visibility + AI Usability (as access profile + derived score) + Evidence, with weights", "Per-agent-class access profile (which agent classes reach the close state)", "Third-Party Interception classification, direct/intermediary share, narrative", "Hyperize-selected task titles, close state, intermediary mode, task score, bottleneck sentence", "Measurement timeline (date, wave, protocol version, summary)", "Sources with public URLs or internal-evidence pointers", "Confidence grade + Evidence tier + Next review date", "Bottleneck classification (Discovery / Interception / Usability / Multi-axis / No dominant gap)", "Bottleneck archetype + consequence-claim diagnosis + operator question", "Test narrative (verdict, narrative, agent matrix, scope shift) — scene-level prose, no prompts or formulas" ], "doesNotPublish": [ "Task identifiers (internal)", "Raw and derived measurement artifact paths (internal repos)", "Per-phase outcome tables (ceiling / http / coding / browser_standard / act)", "Individual prompts and provider-specific transcripts", "Scoring derivation steps below the dimension level", "Sector task grid file references when still draft" ] } }