{"format":"hyperize/v1","pageType":"About","type":"About","@id":"https://www.hyperize.ai/en/about.json","url":"https://www.hyperize.ai/en/about","title":"About Hyperize: Team, MING Labs and our work","name":"About Hyperize: Team, MING Labs and our work","description":"Meet the team that builds websites AI agents can use. Hyperize is a brand of MING Labs GmbH, founded in 2011. Company facts, roles and research.","inLanguage":"en","datePublished":"2026-05-16","dateModified":"2026-09-28","alternateLanguage":{"lang":"de","url":"https://www.hyperize.ai/de/about"},"company":{"operator":"MING Labs GmbH","founded":"2011","launched":"2025","location":"Munich, Germany","dateModified":"2026-09-23","identity":"Hyperize is a brand of MING Labs GmbH, founded in 2011 and based in Munich, Germany. Hyperize launched in 2025."},"summary":"We build pages, data and functions AI agents can use to find, compare and act on your offer. For technology, marketing and ecommerce teams.","story":["Brand discovery changed. We saw it first inside our own client work.","Search rankings alone do not show how AI assistants describe an offer.","Then agents began researching on buyers' behalf. Being found became only part of the job: could they also compare an offer or complete a task?","That led to Hyperize in 2025: a way to build and test clear answers, supporting evidence, structured data and usable functions. Our methodology makes the tasks, results and limits explicit."],"research":{"qualification":"The R&D project behind the Hyperize platform qualifies as research and development. The red seal recognizes R&D carried out at least partly in-house. The decision covers this project, not the effectiveness of the product.","source":"https://www.bescheinigung-forschungszulage.de/forschung-und-entwicklung-im-rampenlicht","index":"The index shows whether agents find a brand and complete an agreed customer task, with evidence and limits. The measured brands are research subjects, not a customer list."},"team":[{"name":"Matthias Roebel","role":"Partner · Client Engagement","photo":"/team/matthias.avif","alt":"Matthias Roebel, Founding Partner","bio":"Owns the first conversation through delivery. Brings experience working with DAX 40 brands and the DACH Mittelstand through MING Labs.","linkedin":"https://linkedin.com/in/david-matthias-roebel-0b17227"},{"name":"Sebastian Müller","role":"Partner · Venture Strategy","photo":"/team/sebastian.avif","alt":"Sebastian Müller, Founding Partner","bio":"Connects Hyperize strategy with venture operations. Shapes how the methodology scales from one founding client to a category.","linkedin":"https://linkedin.com/in/smueller1512"},{"name":"Marc Seefelder","role":"Partner · Product Direction","photo":"/team/marc.avif","alt":"Marc Seefelder, Founding Partner","bio":"Built the Citation Engine, the Agent Success Score and the DAX 40 scoring program. Shapes the product and public methodology, from how agents find a brand to how they complete a task."}],"services":[{"phase":"Content","title":"Clear answers.","description":"We turn your offer and supporting facts into pages that help agents answer customer questions."},{"phase":"Structure","title":"Pages and data.","description":"We build structured pages with matching JSON data, so agents can read and compare the same facts."},{"phase":"Functions","title":"Tasks completed.","description":"We build or connect the functions agents need to request quotes, book appointments or place orders."}],"contact":{"label":"Discuss my project","email":"hello@hyperize.ai","response":"Matthias and Sebastian read every message. We respond personally, usually within a day."},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.hyperize.ai/en/about#webpage","url":"https://www.hyperize.ai/en/about","name":"About Hyperize: Team, MING Labs and our work","description":"Meet the team that builds websites AI agents can use. Hyperize is a brand of MING Labs GmbH, founded in 2011. 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